The Ralph Lauren Corporation today announced that it intends to add Angela Ahrendts to the company's Board of Directors this August. Along with Ahrendts, Qurate Retail CEO Michael George will be added to the board, bringing the number of directors to 13.

Ahrendts joined Apple as the Senior Vice President of Retail in May 2014, where she now spearheads the company's retail strategy, contributes to real estate and development areas, and oversees the operation of Apple's physical stores around the world. Prior to joining Apple, she was CEO of Burberry, Executive Vice President at Liz Claiborne, and President of Donna Karan International.

AP keynote 2017 wrap up Angela Today at Apple
In joining Ralph Lauren's board, Lauren himself said one of the reasons the company chose Ahrendts was due to her "deep expertise in luxury retail."

“I am delighted to welcome Angela and Mike to the Board of Directors,” said Mr. Ralph Lauren, Executive Chairman and Chief Creative Officer. “Angela is an industry leader and innovator with deep expertise in luxury retail and an outstanding track record of growing global brands. Mike brings invaluable experience as a senior leader and board member, helping companies drive consumer engagement and growth. Their counsel will be incredibly valuable as we continue to build the future for our iconic brand.”

Ms. Ahrendts said, “I have admired Ralph and been inspired by his pure global lifestyle vision for many years. It is an honor to join this Board as he and Patrice continue to evolve and expand his incredible aesthetic.”

Last September, Ahrendts climbed to the 13th spot on Fortune's "Most Powerful Women" list for 2017, rising from 14th in 2016 and 16th in 2015. During her time with Apple, she has launched the company's new "Today at Apple" retail initiative, offering a range of classes on coding, art, music, design, and photography at Apple stores around the world. Ultimately, Ahrendt's goal with the new program is to change the perception of Apple stores as "forums" or "town squares," and not places where you go to just shop.

While George has been appointed to the board effective today, May 9, Ahrendts will be nominated for election at the company's annual stockholders meeting in August. Ahrendts will retain her duties at Apple following her appointment to Ralph Lauren's board.

Top Rated Comments

pete2106 Avatar
39 months ago
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
Score: 14 Votes (Like | Disagree)
Kaibelf Avatar
39 months ago
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
Why exactly? People seem to enjoy them a great deal and they are as busy as ever if not more.
Score: 12 Votes (Like | Disagree)
topgunn Avatar
39 months ago
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
Nobody goes there anymore. It's too crowded.
Score: 7 Votes (Like | Disagree)
MonstaMash Avatar
39 months ago
She's ruined Apple Stores. It's a soul destroying experience going into them these days.
Soul destroying? Seems like a bit of a hyperbole? I've been to a few and have always been instantly greeted. Staff have been friendly.

Compare this other technology stores, like AT&T, where all the staff are looking down and texting when you walk in :D
Score: 6 Votes (Like | Disagree)
Denmac1 Avatar
39 months ago
I remember my first experience at the Palo Alto store when I bought the first iPod. Then, to me, it was truly a 'magical' experience.
The last time I was in a store. it was last October when I picked up my MBP. I was passed through 3 persons to get to the end results. I was not impressed with what I felt was a very impersonal experience. Then I received an email asking how I felt my interaction with 'John' was. How in the heck was I to know when no one wears a name badge anymore and they don't identify themselves when you speak with them.
To me, warm & fuzzy has become cold & clinical, IMHO.
Of course at this point, Apple has nothing new to offer me, so I guess I don't need to go back anyway.
Score: 5 Votes (Like | Disagree)
Blackstick Avatar
39 months ago
Briefly met her my last year in Apple Retail. She’s a typical retail executive, polite and humble in person to the rank and file Leads and store managers- probably a total ball-buster to her direct reports.
Score: 5 Votes (Like | Disagree)

Top Stories

april 2021 event coverage feature

Apple Event Live Coverage: New iPads, AirTags, and More Expected [Event Over]

Tuesday April 20, 2021 9:07 am PDT by
Apple's virtual "Spring Loaded" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut updated iPad models and perhaps some other hardware such as AirTags or iMac models based on Apple silicon. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog...
m1 imac colors

Apple Announces Redesigned iMac With M1 Chip and Seven Color Options

Tuesday April 20, 2021 10:22 am PDT by
Apple has announced a new, redesigned 24-inch iMac, featuring an M1 chip, a 4.5K display, and a range of color options, as well as an improved cooling system, front-facing camera, speaker system, microphones, power connector, and peripherals. The new iMac features a completely new compact design, and comes in a range of seven striking colors, including green, yellow, orange, pink, purple,...
duan rui iphone 12 13 notch

New Images Show Smaller iPhone 13 Notch Compared to iPhone 12

Saturday April 17, 2021 11:38 pm PDT by
Leaker known as "DuanRui" has shared more images that could give us our best look yet at Apple's redesigned notch for the iPhone 13. The new pictures follow similar images shared by the leaker last week, but the latest shots include a comparison with the existing iPhone 12 notch. DuanRui posted three images on Twitter that apparently originate from Weibo, although source details remain...
Top Stories 57 Feature

Top Stories: Apple Event Next Tuesday, Mini-LED iPad Pro, iPhone Rumors

Saturday April 17, 2021 6:00 am PDT by
It feels like we've been waiting forever for new Apple products, but the wait is almost over as Apple has announced a media event for next Tuesday, so make sure to tune into MacRumors for full coverage of everything Apple announces. While that was the big news this week, we also got some new details on Apple's iPhone plans for 2022 and 2023 courtesy of analyst Ming-Chi Kuo, and we also saw...
iphone 12 preorder purple

Apple Launching iPhone 12 and 12 Mini in New Purple Color on April 30

Tuesday April 20, 2021 10:08 am PDT by
Apple today announced that the iPhone 12 and iPhone 12 mini will be available in a new purple color starting April 30, with pre-orders starting this Friday. Apple is also releasing a new MagSafe Leather Case and Leather Sleeve in Deep Violet, a Silicone Case in Capri Blue, Pistachio, Cantaloupe, or Amethyst, and a Leather Wallet in Arizona, all available to order beginning today. iPhone...
f1618938547

Apple Announces AirTag Tracking Devices Starting At $29 Each

Tuesday April 20, 2021 10:10 am PDT by
Apple today announced AirTag, a Tile-like Bluetooth tracking device that's designed to be attached to items like keys and wallets for tracking purposes, letting you find them right in the Find My app. AirTags are accessories for attaching to backpacks, luggage, and other items. Any U1 device like the iPhone 12 can be used for precision finding to guide you right to the item you're looking...
iPad Pro

New 12.9-Inch iPad Pro Will Be 0.5mm Thicker to Accommodate Mini-LED Display

Monday April 19, 2021 11:30 am PDT by
The upcoming 12.9-inch iPad Pro will be thicker than the previous-generation version, likely due to the inclusion of the mini-LED display. We've heard several rumors about the change in thickness, and now leaked design images have confirmed it. A source that designs accessories for Apple devices sent MacRumors a series of photos that feature exact dimensions for the new iPad Pro models, and...
ipad pro with m1 chip

Apple Introduces Next-Generation iPad Pro With M1 Chip, Thunderbolt, 5G, XDR Display, and More

Tuesday April 20, 2021 10:40 am PDT by
Apple today announced the next-generation iPad Pro with the same M1 chip found in the latest Macs, Thunderbolt and USB4 support, 5G connectivity on cellular models with mmWave support in the United States, and more. With an 8-core CPU and 8-core GPU, Apple says the M1 chip in the new iPad Pro provides up to 50% faster performance and up to 40% faster graphics compared to the A12Z Bionic chip ...
iPad Pro Feature Orange

Wedbush Analysts Say 'Spring Loaded' Event Will Debut New iPads With 'Modest Price Increase,' Along With 'a Few Surprises'

Monday April 19, 2021 6:37 am PDT by
Apple is planning to launch a new entry-level iPad, iPad mini, and iPad Pro at its "Spring Loaded" event tomorrow, along with "a few surprises," according to Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analysts Daniel Ives and Strecker Backe explained that the iPad will be the main focus of Apple's "Spring Loaded" event, with new entry-level iPad, iPad mini, and ...
flat imac 3d 3 teal

Reliable Leaker Hints Redesigned Colorful iMac to Debut at 'Spring Loaded' Event

Saturday April 17, 2021 4:43 am PDT by
Reliable leaker known as l0vetodream has hinted that Apple may debut its rumored redesigned and colorful iMac at its "Spring Loaded" event on Tuesday, April 20. In a tweet, the leaker posted an image of Apple's logo used for marketing the upcoming event and an image of the retro rainbow Apple logo alongside the colorful lineup of G3 iMacs. Apple leaker Jon Prosser previously reported that...