Night mode is an automatic setting which takes advantage of the new wide-angle camera that's in the iPhone 11 and 11 Pro models. It's equipped with a larger sensor that is able to let in more light, allowing for brighter photos when the light is low.
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Angela Ahrendts on Apple Retail Criticism: 'I Don't Read Any of it, and None of it is Based on Fact'
Former Apple retail chief Angela Ahrendts today did an interview with Bloomberg, where she spoke about her time at Apple.
The opportunity to take the Apple Store experience "to the next level" and have a greater impact on surrounding communities was one of the reasons why Ahrendts joined Apple. She also cited programs like Today at Apple, designed to "help reskill the current generation," as factors in her decision to work for the Cupertino company.
Ahrendts said that looking back at her tenure, the redesign introduced at Apple retail stores around the world was one of her major successes, as were the Today at Apple classes.
Just as I was saying, I think that we were able to redesign the stores, and there are incredible flagships in the pipeline for the next four years. But they're not even stores, we call them town squares or gathering places because the entire community is welcome. [...]When asked about criticism of the changes that Apple put in place in its retail stores, Ahrendts said that she doesn't pay any attention to it. "I don't read any of it, and none of it is based on fact," she said. "It's everyone trying to find stories."
I think the other thing we were just talking about - the in store experience we call Today at Apple and the fact that we were able to completely redefine and redraft some of the roles and create new positions for the teams and create a whole new zone in the store where they could now educate and come up with all the Today at Apple programs.
She went on to say that when she left Apple, customer retention rates were at an all-time high and loyalty scores hit historic highs. "I know the facts," said Ahrendts.
Ahrendts said that she has no regrets and there's nothing that she would have changed about her work, though she did wish she had moved faster. "We did a lot in five years, but I always challenge myself to move faster and do more," she said.
All in all, Ahrendts called her time at Apple "mission accomplished" because the company was able to reach the goals of its 5-year plan.
We had a five year plan, we executed that five year plan, and there is a tremendous amount in the pipeline that will only continue to make the impact on the communities that we wanted to make.Ahrendts left Apple in mid-April and has since joined the board of Airbnb. Her role has been taken over by Deirdre O'Brien, now Apple's Senior Vice President of Retail and People.
Ahrendts' full interview can be watched over on Bloomberg.
Related Roundup: Apple Stores
Tag: Angela Ahrendts
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21 weeks ago
Does she think that all criticism is baseless? I personally felt very lost last time I visited an Apple store.
21 weeks ago
How can she say it's not based on fact if she hasn't read any of it? Wow. Mind blown.
21 weeks ago
Sounds like Apple will be better off without her. It's that sort of attitude that has fed the current culture of Apple.
21 weeks ago
....shut up.
the retail stores suck ass now. literally no organization, stand in this line to stand in that line, no help whatsoever. annoying af to go into now.
the retail stores suck ass now. literally no organization, stand in this line to stand in that line, no help whatsoever. annoying af to go into now.
21 weeks ago
Wow, talk about arrogant - and so keeping in line with the current Silicon Valley zeitgeist!
21 weeks ago
Lol, the fact that she can't even stay consistent long enough to last ONE sentence speaks volumes. Good riddance.
21 weeks ago
The worst thing about Apple stores is when you are trying to buy something, and no one can help you, at a STORE lol. I remember I had to stand and wait for 20min to buy something, so absolutely ridiculous.
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