New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Angela Ahrendts is Now Simply Senior Vice President of Retail as Apple Drops 'Online Stores' From Her Title

angela-ahrendtsApple updated its leadership page this weekend to reflect a minor change to Angela Ahrendts' title, which has been simplified to "Senior Vice President, Retail" as "Online Stores" has been dropped.

Ahrendts remains responsible for "strategy, real estate and development, and operations" of both Apple's physical stores and online storefront, according to her slightly updated bio.
Angela Ahrendts is Apple’s Senior Vice President of Retail, reporting to CEO Tim Cook. Angela is responsible for strategy, real estate & development, and operations of Apple’s physical stores, Apple’s online store and contact centers.

Since joining Apple in 2014, Angela has integrated Apple’s physical and digital retail businesses to create a seamless customer experience for over a billion visitors per year with the goal of educating, inspiring, entertaining and enriching communities. Apple employees set the standard for customer service in stores and online, delivering support from highly trained Geniuses and expert advice from Creative Pros to help customers get the most out of their Apple products.
The title change is likely in line with Apple's simplified retail branding, including dropping the "Store" moniker when referring to its retail locations by name. Apple has also been attempting to converge its physical and online retail experiences over the past few years, and Ahrendts' new title reflects those efforts.

Related Roundup: Apple Stores


Top Rated Comments

(View all)

31 months ago

Awaiting the flood of hateful sexist male fanboy comments...


Fyi she's quite accomplished but will be belittled by males regardless of her accomplishments . Like it or not the tone is different if it were a male in the same role.

To me it's not even worthy of a mention because equality matters to me.
Rating: 62 Votes
31 months ago
They made her title thinner!
Rating: 40 Votes
31 months ago

I predict that someday, after the Tim Cook era, she will become CEO of Apple.


Oh god no.
Rating: 32 Votes
31 months ago
RIP all the good work Ron Johnson did for Apple when he created and maintained the Apple Stores.
Rating: 26 Votes
31 months ago
Apple literally got one if not the worst online store i have to use. Takes forever to find what you are looking for and if you change your mind and feel like looking up something else it takes just as long to simply go back. worst of all when it comes to anything Apple Watch or add-ons

the combination of product page and store is an abomination
Rating: 23 Votes
31 months ago
Awaiting the flood of hateful sexist male fanboy comments...


Fyi she's quite accomplished but will be belittled by males regardless of her accomplishments . Like it or not the tone is different if it were a male in the same role.
Rating: 22 Votes
31 months ago
Dear Angela,

The strategy to announce new products with zero inventory seems like a really bad strategy. AKA, the watch 2015, AKA the jet black iPhone 7. That strategy will see more of your title dropped is my guess.

Thank you,
CM
Rating: 20 Votes
31 months ago
Simplified branding? While at the same time the website is more and more bloated?
Rating: 19 Votes
31 months ago
Maybe Burberry should re-hire her. Seems More of an appropriate fit.
Rating: 19 Votes
31 months ago
The online store is horrible, needs a complete makeover
Rating: 17 Votes

[ Read All Comments ]