Senior vice president of Apple Retail, Angela Ahrendts, today tweeted out an announcement for a new "Today at Apple" session focused on app prototyping for aspiring developers. News of the session arrives as Apple's annual Worldwide Developers Conference comes to an end today, after first kicking off with a keynote in San Jose, California on Monday.

Ahrendts describes the new program as a way to help app makers get started with prototyping, which she describes as "one of the most important steps of the design process." The session itself is based on a popular talk from WWDC, and events for the prototyping lessons will begin at Apple retail locations later in June.

AP keynote 2017 wrap up Angela Today at Apple

Ahrendts has spearheaded Today at Apple sessions since the program expanded globally in May 2017, after originally beginning at Apple's flagship store in Union Square in San Francisco. Today at Apple offers free sessions to teach skills in photography, videography, music, coding, art, and design, all using Apple products like iPad and Mac.

You can find Today at Apple sessions near you by visiting the company's website, although it appears to be too early for the new prototyping sessions to be listed.

Top Rated Comments

CarlJ Avatar
93 months ago
Someone’s stolen her shoe laces.
Does she only go places where it might rain so she can wear a Burberry raincoat?
And because she's a woman, the top two most up-voted comments are about how she looks / what she's wearing, instead of the information she is imparting.

Other comments blame her for the features of the iPhone X, which she likely had zero input on (it's not her area), and suggest that she doesn't know how to code (based on what, that she's a woman? that she's blonde? you don't appear to have much other information to work from) - neither you nor I have any idea whether or not she knows how to code, and knowing how to code isn't necessary in order to simply understand that knowing how to code is a useful skill (I don't know how to do brain surgery, but I'm quite aware that it's an extremely useful skill).

Her part in this is, she oversees Apple's stores, and she's announcing classes at Apple's stores - that seems infinitely reasonable: she's not going to teach the classes, she's arranging for them to be taught at Apple stores.

Way to go, MacRumors Forum Mob, your work here is done.
Score: 14 Votes (Like | Disagree)
testcard Avatar
93 months ago
Someone’s stolen her shoe laces.
Score: 10 Votes (Like | Disagree)
KENESS Avatar
93 months ago
It seems nobody likes her on Macrumors forum.
Nobody likes anything on MacRumors forums. The negativity about EVERYthing is depressing. But still, like a masochist, I get sucked in most days and read a page or two of comments before I break free, spirit thoroughly broken.
Score: 8 Votes (Like | Disagree)
lunarworks Avatar
93 months ago
Do you reckon she even understands the fundementals and theory of coding? ....me neither
How is that relevant to her being in charge of retail operations?

According to Woz, Steve Jobs never wrote a line of code for Apple.
Score: 8 Votes (Like | Disagree)
codydale Avatar
93 months ago
Ehh, Tim please get rid of her already. She has done too much damage, by converting Apple into a fashion brand from a tech company. Leading us to iPhoneX which costed an Arm and a leg.
First of all, please understand associate roles and what they are responsible for and what they are not responsible for. Secondly, she had nothing to do that with the pricing or development of the iPhone X in any way, shape, or form. Thirdly, she has designed and implemented an even greater appeal (both aesthetically and functionally) to one of the greatest retail stores of all time. That is what she is responsible for and why she is an asset to Apple.
Score: 7 Votes (Like | Disagree)
pankajdoharey Avatar
93 months ago
Ehh, Tim please get rid of her already. She has done too much damage, by converting Apple into a fashion brand from a tech company. Leading us to iPhoneX which costed an Arm and a leg.
Score: 5 Votes (Like | Disagree)

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Foldable iPhone 2023 Feature 1

Foldable iPhone Display Production Begins Ahead of Launch Next Year

Wednesday July 9, 2025 10:59 pm PDT by
Production of foldable OLED displays for Apple's first foldable iPhone have begun ahead of its expected launch next year, Korea's ETNews reports. The first foldable iPhone's displays are being produced by Samsung Display, who are establishing a production line dedicated to the upcoming Apple device its A3 factory in Asan, Chungcheongnam-do. The production line will make displays exclusively...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...