Senior vice president of Apple Retail, Angela Ahrendts, today tweeted out an announcement for a new "Today at Apple" session focused on app prototyping for aspiring developers. News of the session arrives as Apple's annual Worldwide Developers Conference comes to an end today, after first kicking off with a keynote in San Jose, California on Monday.

Ahrendts describes the new program as a way to help app makers get started with prototyping, which she describes as "one of the most important steps of the design process." The session itself is based on a popular talk from WWDC, and events for the prototyping lessons will begin at Apple retail locations later in June.

AP keynote 2017 wrap up Angela Today at Apple

Ahrendts has spearheaded Today at Apple sessions since the program expanded globally in May 2017, after originally beginning at Apple's flagship store in Union Square in San Francisco. Today at Apple offers free sessions to teach skills in photography, videography, music, coding, art, and design, all using Apple products like iPad and Mac.

You can find Today at Apple sessions near you by visiting the company's website, although it appears to be too early for the new prototyping sessions to be listed.

Top Rated Comments

CarlJ Avatar
75 months ago
Someone’s stolen her shoe laces.
Does she only go places where it might rain so she can wear a Burberry raincoat?
And because she's a woman, the top two most up-voted comments are about how she looks / what she's wearing, instead of the information she is imparting.

Other comments blame her for the features of the iPhone X, which she likely had zero input on (it's not her area), and suggest that she doesn't know how to code (based on what, that she's a woman? that she's blonde? you don't appear to have much other information to work from) - neither you nor I have any idea whether or not she knows how to code, and knowing how to code isn't necessary in order to simply understand that knowing how to code is a useful skill (I don't know how to do brain surgery, but I'm quite aware that it's an extremely useful skill).

Her part in this is, she oversees Apple's stores, and she's announcing classes at Apple's stores - that seems infinitely reasonable: she's not going to teach the classes, she's arranging for them to be taught at Apple stores.

Way to go, MacRumors Forum Mob, your work here is done.
Score: 14 Votes (Like | Disagree)
testcard Avatar
75 months ago
Someone’s stolen her shoe laces.
Score: 10 Votes (Like | Disagree)
KENESS Avatar
75 months ago
It seems nobody likes her on Macrumors forum.
Nobody likes anything on MacRumors forums. The negativity about EVERYthing is depressing. But still, like a masochist, I get sucked in most days and read a page or two of comments before I break free, spirit thoroughly broken.
Score: 8 Votes (Like | Disagree)
lunarworks Avatar
75 months ago
Do you reckon she even understands the fundementals and theory of coding? ....me neither
How is that relevant to her being in charge of retail operations?

According to Woz, Steve Jobs never wrote a line of code for Apple.
Score: 8 Votes (Like | Disagree)
codydale Avatar
75 months ago
Ehh, Tim please get rid of her already. She has done too much damage, by converting Apple into a fashion brand from a tech company. Leading us to iPhoneX which costed an Arm and a leg.
First of all, please understand associate roles and what they are responsible for and what they are not responsible for. Secondly, she had nothing to do that with the pricing or development of the iPhone X in any way, shape, or form. Thirdly, she has designed and implemented an even greater appeal (both aesthetically and functionally) to one of the greatest retail stores of all time. That is what she is responsible for and why she is an asset to Apple.
Score: 7 Votes (Like | Disagree)
pankajdoharey Avatar
75 months ago
Ehh, Tim please get rid of her already. She has done too much damage, by converting Apple into a fashion brand from a tech company. Leading us to iPhoneX which costed an Arm and a leg.
Score: 5 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....