Angela Ahrendts Announces New App Prototyping 'Today at Apple' Sessions Coming Later in June

Senior vice president of Apple Retail, Angela Ahrendts, today tweeted out an announcement for a new "Today at Apple" session focused on app prototyping for aspiring developers. News of the session arrives as Apple's annual Worldwide Developers Conference comes to an end today, after first kicking off with a keynote in San Jose, California on Monday.

Ahrendts describes the new program as a way to help app makers get started with prototyping, which she describes as "one of the most important steps of the design process." The session itself is based on a popular talk from WWDC, and events for the prototyping lessons will begin at Apple retail locations later in June.



Ahrendts has spearheaded Today at Apple sessions since the program expanded globally in May 2017, after originally beginning at Apple's flagship store in Union Square in San Francisco. Today at Apple offers free sessions to teach skills in photography, videography, music, coding, art, and design, all using Apple products like iPad and Mac.

You can find Today at Apple sessions near you by visiting the company's website, although it appears to be too early for the new prototyping sessions to be listed.



Top Rated Comments

(View all)
Avatar
20 weeks ago

Someone’s stolen her shoe laces.

Does she only go places where it might rain so she can wear a Burberry raincoat?

And because she's a woman, the top two most up-voted comments are about how she looks / what she's wearing, instead of the information she is imparting.

Other comments blame her for the features of the iPhone X, which she likely had zero input on (it's not her area), and suggest that she doesn't know how to code (based on what, that she's a woman? that she's blonde? you don't appear to have much other information to work from) - neither you nor I have any idea whether or not she knows how to code, and knowing how to code isn't necessary in order to simply understand that knowing how to code is a useful skill (I don't know how to do brain surgery, but I'm quite aware that it's an extremely useful skill).

Her part in this is, she oversees Apple's stores, and she's announcing classes at Apple's stores - that seems infinitely reasonable: she's not going to teach the classes, she's arranging for them to be taught at Apple stores.

Way to go, MacRumors Forum Mob, your work here is done.
Rating: 14 Votes
Avatar
20 weeks ago
Someone’s stolen her shoe laces.
Rating: 10 Votes
Avatar
20 weeks ago

Do you reckon she even understands the fundementals and theory of coding? ....me neither

How is that relevant to her being in charge of retail operations?

According to Woz, Steve Jobs never wrote a line of code for Apple.
Rating: 8 Votes
Avatar
20 weeks ago

It seems nobody likes her on Macrumors forum.


Nobody likes anything on MacRumors forums. The negativity about EVERYthing is depressing. But still, like a masochist, I get sucked in most days and read a page or two of comments before I break free, spirit thoroughly broken.
Rating: 8 Votes
Avatar
20 weeks ago

Ehh, Tim please get rid of her already. She has done too much damage, by converting Apple into a fashion brand from a tech company. Leading us to iPhoneX which costed an Arm and a leg.


First of all, please understand associate roles and what they are responsible for and what they are not responsible for. Secondly, she had nothing to do that with the pricing or development of the iPhone X in any way, shape, or form. Thirdly, she has designed and implemented an even greater appeal (both aesthetically and functionally) to one of the greatest retail stores of all time. That is what she is responsible for and why she is an asset to Apple.
Rating: 7 Votes
Avatar
20 weeks ago
Ehh, Tim please get rid of her already. She has done too much damage, by converting Apple into a fashion brand from a tech company. Leading us to iPhoneX which costed an Arm and a leg.
Rating: 5 Votes
Avatar
20 weeks ago

How is that relevant to her being in charge of retail operations?

According to Woz, Steve Jobs never wrote a line of code for Apple.

And he never pretended he understood code, he was known for his ideas about aesthetics and usability. He was considered a curator at apple.
Rating: 5 Votes
Avatar
20 weeks ago
Does she only go places where it might rain so she can wear a Burberry raincoat?
Rating: 5 Votes
Avatar
19 weeks ago
Such venom against a woman who OMG just happened to come from fashion retail. The constant bitterness and negativity here is quite sad.
Rating: 4 Votes
Avatar
20 weeks ago

Why would Tim Cook “Get rid” of Ahrendts? What has she done deserve your statement? Be specific. Seems she is fairly successful within Apple And from some of the stores my area that were in need of a redesign, her workmanship behind the scenes have been excellent in the retail area.

A lot of people here are permanently stuck in the '90s, where Apple is primarily a computer company, computers were a club for outcast nerdy boys, and computer stores looked like this:



Accordingly, they're supposed to be staffed by wizened neckbeards, not pierced hipsters, an a fashionable woman being in charge is completely unfathomable.

(Also, the irony being that Apple's biggest customer base back then were creative professionals and hipsters, not nerds, who generally loathed Apple.)
Rating: 4 Votes
[ Read All Comments ]