'Today at Apple' Sessions About Art, Music, and Coding Expanding to Every Apple Store in May

Apple today announced that it will be expanding its "Today at Apple" educational sessions to all of its 495 retail stores around the world in May.

today at apple jessica hische speaker big large 2x
"Today at Apple" will offer programs with more than 60 different hands-on sessions in creative skills. The free sessions, which have been offered at Apple's flagship Union Square store in San Francisco since last year, will cover topics such as photography, videography, music, coding, art, and design.

“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president, Retail. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”

Many sessions will be taught by highly-trained Creative Pros, which Apple describes as the "liberal arts equivalent" to its technical Geniuses. In select cities, Apple says world-class artists, photographers, and musicians will also teach sessions from "basics and how-to lessons" to "professional-level programs."

"Today at Apple" will cater to all skill levels and ages, with special programs such as Teacher Tuesday and Kids Hour targeted towards families and educators respectively. Other sessions will focus on professional software such as Final Cut Pro X and Logic Pro X, or coding with the Swift Playgrounds app for iPad.

Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps. Families can join weekend Kids Hour sessions ranging from music making to coding with robots.

Apple said each of its stores will receive large displays created specifically for "Today at Apple" sessions. Each store will also have updated seating and sound. Apple has already renovated dozens of its existing retail stores with these next-generation features since 2015, with dozens more locations to follow this year.

Apple has been redesigning its stores under the leadership of retail chief Angela Ahrendts, the former CEO of luxury fashion brand Burberry. Ahrendts wants to position Apple Stores as not only shopping destinations, but also as gathering places for the community. "Meet me at Apple," she envisions someone as saying.

Video is available in the United States only

Ahrendts, in a new interview with CBS This Morning:

“A lot of the big online guys have said they’re opening stores. Amazon’s investing in stores. Google’s investing in stores. ... Starbucks figured it out, you know? Being a gathering place for – right? ‘Meet me at Starbucks,”’ Ahrendts said. “And you know, I’ve told the teams, ‘I’ll know we’ve done a really, really great job if the next generation, if Gen Z says, “Meet me at Apple. Did you see what’s going on at Apple today?”’”

Apple's latest next-generation store will open at Dubai Mall on April 27, the company recently announced.

Related Roundup: Apple Stores

Top Rated Comments

ugahairydawgs Avatar
53 months ago
I like the idea, but for many stores I don't see how this can be executed well. For the newer stores where spaces for things like this have been set aside I can see this really being great. But when I go to an Apple Store it is generally the one at the Mall of Georgia. It has the traditional Apple Store layout and setup, so it's narrow and deep and almost always completely overcrowded. They have a table setup towards the back near the Genius Bar where they try to teach classes. Some poor employee at the store has to wear a mic and try and teach people how to use their device or whatever it is they are training on that day. It's incredibly awkward and takes up a lot of space at the expense of the vast majority of the people that are there to get their phone or computer fixed.

Unless they are going to do a re-org to the existing store model layout, I don't see how this doesn't do anything other than make an already crowded place even more overrun with people.
Score: 24 Votes (Like | Disagree)
Attirex Avatar
53 months ago
Apple providing free classes turned into a cesspool of negativity on MR forums in only ten posts....confirmed.
Score: 20 Votes (Like | Disagree)
BeefCake 15 Avatar
53 months ago
Meet me at Apple, they have old spec laptops that show you what computer graphics 5 years ago look like! :rolleyes:

We'll see how that goes, especially since most Apple stores are in Malls with far more enticing stores to go to....
Score: 19 Votes (Like | Disagree)
myrtlebee Avatar
53 months ago
Yeah, okay. Every time I'm in an Apple Store it is insanely overcrowded and noisy. I just find myself wanting to leave as soon as possible. Can't see how anyone would enjoy going for any type of class or meeting.
Score: 16 Votes (Like | Disagree)
tennisproha Avatar
53 months ago
Does she not get why people meet at Starbucks and why that works?

The only people who are gonna say "meet me at apple" are the amway shills because they'll have free access to laptops.
Score: 12 Votes (Like | Disagree)
DuckyDelite Avatar
53 months ago
I would love my local Apple Store to be some kind of great meeting space, but I already avoid my local Apple Store because it is a crowded mess full of kids hogging all the devices so they can check their Facebook accounts.
Score: 12 Votes (Like | Disagree)

Top Stories

tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macbook colors 3d black bezels

Prosser: Next MacBook Air Could Come in Colors Similar to iMac

Friday May 7, 2021 6:55 am PDT by
According to Apple leaker Jon Prosser, Apple's upcoming release of the MacBook Air will feature various colors, similar to the colors in the newly released 24-inch iMac. In the latest video of his YouTube channel Front Page Tech, Prosser says the same source who accurately provided him information on the first Apple silicon iMac coming in colors has told him that he recently saw a prototype...
tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
Top Stories 59 Feature

Top Stories: Epic Games vs. Apple, Hidden AirTag Mode, Apple Music Hi-Fi, Colorful MacBook Air?

Saturday May 8, 2021 6:00 am PDT by
While we wait for the newly introduced iMac, iPad Pro, and Apple TV models to launch later this month, this week saw the kickoff of the big Epic Games v. Apple trial, with lots of juicy tidbits coming out as the two sides make their arguments. This week also saw some rumors about a Hi-Fi tier for Apple Music, more biometric sensing capabilities for Apple Watch, and timing for the...
zoom app icon

Apple Gave Zoom Access to Special API to Use iPad Camera During Split View Multitasking

Sunday May 9, 2021 2:00 am PDT by
Zoom, a hallmark platform used by millions during the global health crisis, has been given access to a special iPadOS API that allows the app to use the iPad camera while the app is in use in Split View multitasking mode. This case of special treatment was first brought to attention by app developer Jeremy Provost, who, in a blog post, explains that Zoom uses a special API that allows the...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...