Adobe Launches Premiere and Photoshop Elements 2020

Adobe today released updated versions of Photoshop Elements and Premiere Elements, the company's affordable photo and video editing software aimed at casual users who want to improve their photos and videos with simple editing tools.

Photoshop and Premiere Elements 2020 feature updated Adobe Sensei AI technology, new guided edits for walking users through various features within each app, and updated ways to share content.


Since the 2019 version, opening up the Home Screen in Photoshop and Premiere Elements has shown automatically generated photo and video slideshows with different effects powered by Adobe Sensei.

In 2020, there are new effects like Black and White Selection, Pattern Brush for overlaying patterns on photos, Painterly for interesting masking and crops, and Depth of Field for blurring backgrounds to bring out subjects.


Photoshop Elements has new editing features that users can take advantage of for quick but powerful edits. There's an option that will automatically colorize black and white photos or tweak the colors in an existing color photo.


With one-click subject selection, users can select the subject of a photo with a click and then apply an effect or cut out a subject to put it in another photo.

There's a new skin smoothing feature that will automatically smooth and refine the skin of a subject in a photo using Adobe Sensei technology, and Adobe has added several new Guided Edits (aka tutorials). Guided Edits include making unwanted photo objects vanish and adding creative sparkle to photos using pattern brushes.

New this year is an option to create and order more than 140 items using photo prints from Fujifilm Prints and Gifts service (U.S. only), which is now built into Photoshop Elements.

Premiere Elements 2020 has been updated with a Reduce Noise effect that makes videos more crisp, cutting down on noise in low light videos. There are also several new Guided Edits for creating time-lapse videos, replacing static skies with moving skies, and filling the frame to match the video (such as when a video is taken in portrait orientation).


Also new to Premiere Elements is a Smart Tags feature for identifying the content in videos, and HEIF and HEVC support.


For more on what's new in Photoshop and Premiere Elements 2020, make sure to check out Adobe's website. The updates are available for purchase from Adobe for $99 each starting today, with bundle and upgrade pricing available.

Tag: Adobe

CloudApp for Mac Gains Collections, Favorites, an Updated Design and More

CloudApp, software designed for visual collaboration and content sharing, received a major update today to add new functionality to the app.

The app has seen an overhauled interface that better matches macOS Catalina and iOS 13, Apple's newest operating systems. CloudApp for the Mac features larger interface elements and a streamlined design meant to improve the overall look and feel of the app.


Collections and Favorites are also new additions, making it easier to share screen recordings, GIFs, videos, photos, and more with colleagues. Collections lets CloudApp users better organize their content, keeping it right at their fingertips for quick access. Users can create a Collection of commonly used files, get to those files right from a folder on the desktop, and easily share the content.

CloudApp imagines multiple use cases for Collections. Customer service representatives, for example, can create a Collection of videos, screenshots, and GIFs for answering common customer questions, while marketing teams can keep design elements on hand.


Favorites, meanwhile, are aimed at making it faster for CloudApp users to get to their most used Drops from the desktop. Favorites can be accessed from the new Favorites section, right next to Collections and Drops.

CloudApp is also gaining new short links, doing away with the cl.ly short links in favor of share.getcloudapp.com links. CloudApp says these are more customer friendly, direct, and offer better security with SSL. Paid customers can continue to offer links with a customized domain.

CloudApp can be downloaded from the CloudApp website. It's free for individual users and can be used to create and share videos, GIFs, screenshots, and more. The free plan is limited to 5 minutes of screen recording and 100MB of storage.

Paid individual plans are available for $9 a month with unlimited video recording, and team plans are available for $8 per user per month.

Deals: 2019 27-Inch iMac Hits New Low Price, While Official iPhone 11 Pro Leather Cases Get $9 Discount

Today we're highlighting two new deals: one is a new low price on Apple's 27-inch iMac from Early 2019, and the other focuses on the first price drops we've seen for Apple's official Leather Cases for the iPhone 11 Pro and 11 Pro Max.

Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

27-Inch iMac


You can get the 27-inch Retina iMac with a 3.7 GHz 6-core i5 processor, 8GB RAM, and a 2TB Fusion Drive for $2,099.00, down from $2,299.00. At $200 off, this price is the lowest that we've tracked for this high-end model of the new 27-inch Retina iMac.


Apple updated the iMac with 8th- and 9th-generation Intel processors in March 2019, also including faster memory and new Radeon Pro Vega graphics options. Be sure to head to Amazon soon to check out the new discount before it expires.

iPhone 11 Pro Leather Cases


There are a few sales on the new official Apple Leather Case for the iPhone 11 Pro and 11 Pro Max, which can be found at Amazon and Target.

On Amazon, you can get the Leather Case in Saddle Brown for the iPhone 11 Pro priced at $39.99, down from $49.00 ($9 off). Amazon isn't discounting the Leather Cases for the iPhone 11 Pro Max at the time of writing.


Target has the Leather Case for the iPhone 11 Pro priced at $39.99, down from $49.00, in both Saddle Brown and Black. The retailer also has the Leather Case for the iPhone 11 Pro Max at the same price of $39.99 ($9 off) in Saddle Brown and Black.

Target customers can choose some items to be picked up at their local store, but if that is not an option you can opt for free two day shipping. If you have a Target Red Card, you can also save an additional 5 percent on the Leather Cases.

Head to our full Deals Roundup for more information on the latest Apple-related discounts.

Related Roundup: Apple Deals

Apple to Announce Q4 2019 Earnings on October 30

Apple today updated its investor relations page to announce that it will share its earnings results for the fourth fiscal quarter (third calendar quarter) of 2019 on Wednesday, October 30.

The earnings results will offer up some insight into how well the iPhone 11, iPhone 11 Pro, and ‌iPhone 11‌ Max did during their first week of availability, though Apple no longer breaks out iPhone unit sales so specific data won't be available.


Apple's guidance for the fourth quarter of fiscal 2019 includes expected revenue of $61 to $64 billion and gross margin between 37.5 and 38.5 percent. If on the higher end of the range, Apple's revenue will beat its Q4 2018 revenue of $62.9 billion.

Guidance for the holiday quarter provided by Apple in its Q4 earnings results will give us the most insight into how the company's newest iPhones are selling.

The quarterly earnings statement will be released at 1:30 PM Pacific/4:30 PM Eastern, with a conference call to discuss the report taking place at 2:00 PM Pacific/5:00 PM Eastern. MacRumors will provide coverage of both the earnings release and conference call on October 30.

Tags: earnings, AAPL

Apple Seeds macOS Catalina Beta 10 to Developers [Update: Public Beta Available]

Apple today seeded the tenth beta of macOS 10.15 Catalina to developers, one week after seeding the ninth macOS Catalina beta and over three months after the new Mac operating system update was first unveiled at the Worldwide Developers Conference.

The new macOS Catalina beta can be downloaded using the Software Update mechanism in System Preferences after installing the proper software from the Developer Center.


‌macOS Catalina‌ eliminates the iTunes app, splitting it into Music, Podcasts, and TV apps. The three new apps offer similar functionality to iTunes, but are split up by feature. iOS device management is still available on the Mac, but it's now done through the Finder rather than iTunes.

With a new Sidecar feature, you can turn your iPad into a second display for your Mac with just the click of a button. The Apple Pencil works with ‌Sidecar‌, so you can turn your ‌iPad‌ into a drawing tablet in apps like Photoshop and Illustrator.

Your Apple Watch can be used to approve security prompts for passwords and other info in ‌macOS Catalina‌, and Macs with a T2 chip now support Activation Lock, making them more secure. There's a new Find My that brings the ‌Find My‌ Mac app to the Mac for the first time and even lets you track your devices when they're offline, or, in the case of notebooks, closed.

Screen Time is available on the Mac as well as iOS devices, and Project Catalyst, a new Apple initiative, will let developers easily port their ‌iPad‌ apps over to the Mac to increase the number of Mac apps available.

There's a new Photos interface that surfaces your best photos organized by day, month, or year, there's a new start page in Safari, Mail has new tools for muting email threads and blocking senders, and the Reminders app has been overhauled.

32-bit apps no longer work in ‌macOS Catalina‌, which is something to be aware of before installing the beta.

For more details on ‌macOS Catalina‌, make sure to check out our macOS Catalina roundup. Apple is planning to release ‌macOS Catalina‌ sometime in October.

Related Roundup: macOS Catalina

Apple Antara Retail Store Opens in Mexico City

Apple Antara opened its doors to the public in Mexico City's upscale Polanco on Friday, and Apple has shared some pictures that capture the excitement in and around the flagship retail store, located at Antara Fashion Hall in Cuidad.


Apple Antara is the first Apple Store of its kind in Latin America, featuring a pavilion design with 23-foot-tall sliding glass doors. Inside, there is also a Forum and 8K Video Wall for Today at Apple sessions, nestled among indoor trees.


Mexican illustrator Edgar Flores was in attendance, leading the store's first Today at Apple session and creating a communal art piece with participants.


Deirdre O'Brien, Apple's senior vice president of Retail and People, joined the team to welcome customers to Apple Antara, while Mexican R&B artist Mariana "Nan" de Miguel, aka Girl Ultra, performed on the opening night. Apple also created a special App Store story and Apple Music playlist to celebrate the opening.


Over 100 new store team members have been employed at Apple Antara, which is now Apple's second retail store in Mexico City, after Apple Vía Santa Fe.

Deals Spotlight: 2019 27-Inch iMac With 8GB RAM/1TB Fusion Drive Discounted to $1,749 (Lowest Ever)

Amazon has debuted a new lowest-ever price on the 27-inch iMac from earlier this year. The retailer has discounted the model with a 3.1GHz 6-Core i5 processor, 8GB RAM and a 1TB Fusion Drive to $1,749.00, down from $1,999.00.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

This week's sales also include a few other 27-inch models, and one 21.5-inch model, all relating to the latest 2019 refresh of the iMac line. You can find all of these discounts rounded up in the list below.

2019 iMac Sale


Apple updated the iMac line in March of 2019 with 8th and 9th-generation Intel Core processors, upgraded Radeon Pro Vega graphics options, and faster 2666MHz memory. Apple said the 21.5-inch iMac is up to 60 percent faster than the previous-generation model, while the 27-inch iMac is up to 2.4 times faster.

Head to our full Deals Roundup for more information on the latest Apple-related sales.

Related Roundups: iMac, Apple Deals
Buyer's Guide: iMac (Neutral)

Hollywood Mac Pro Workstations Hit by Mysterious Software Issue [Updated]

Update: In a statement, AVID has indicated that the root cause for the reboot issue is unrelated to its creative tools. Google has since confirmed that a Chrome update "may have shipped with a bug that damages the file system on macOS machines" and has provided instructions for affected users.

Original story follows.



Variety reports this morning of a possible computer virus attack or critical software failure affecting Mac Pro workstations across Los Angeles.

According to social media chatter, Hollywood Film and TV editors discovered late on Monday that "trashcan" Mac Pros running older versions of macOS and AVID's Media Composer software were refusing to reboot after shutting down.

The root cause of the issue remains unknown, but online speculation is surfacing a few possibilities, including a virus specifically targeting post-production Macs in the Hollywood area.

Others have suggested an issue with AVID's iLok activation dongle, or perhaps a conflict with the software and a recent system update – possibly related to Apple's Safari browser – that is corrupting data.

Affected users are being advised to try booting in single-user mode and disabling Wi-Fi so that they can back up, while non-affected AVID users have been told not to shut down their Macs so they can also deactivate Wi-Fi and any other networks until a solution is found.


Several companies are said to have been affected by the issue. Neither AVID nor Apple have responded to requests for comment. This is a developing story that will be updated as soon as we learn more.

Related Roundup: Mac Pro
Tag: Avid
Buyer's Guide: Mac Pro (Don't Buy)

Apple Seeds macOS Catalina Beta 9 to Developers [Update: Public Beta Available]

Apple today seeded the ninth beta of macOS 10.15 Catalina to developers, two weeks after seeding the eighth macOS Catalina beta and over three months after the new Mac operating system update was first unveiled at the Worldwide Developers Conference.

The new macOS Catalina beta can be downloaded using the Software Update mechanism in System Preferences after installing the proper software from the Developer Center.


‌macOS Catalina‌ eliminates the iTunes app, splitting it into Music, Podcasts, and TV apps. The three new apps offer similar functionality to iTunes, but are split up by feature. iOS device management is still available on the Mac, but it's now done through the Finder rather than iTunes.

With a new Sidecar feature, you can turn your iPad into a second display for your Mac with just the click of a button. The Apple Pencil works with ‌Sidecar‌, so you can turn your ‌iPad‌ into a drawing tablet in apps like Photoshop and Illustrator.

Your Apple Watch can be used to approve security prompts for passwords and other info in ‌macOS Catalina‌, and Macs with a T2 chip now support Activation Lock, making them more secure. There's a new Find My that brings the ‌Find My‌ Mac app to the Mac for the first time and even lets you track your devices when they're offline, or, in the case of notebooks, closed.

Screen Time is available on the Mac as well as iOS devices, and Project Catalyst, a new Apple initiative, will let developers easily port their ‌iPad‌ apps over to the Mac to increase the number of Mac apps available.

There's a new Photos interface that surfaces your best photos organized by day, month, or year, there's a new start page in Safari, Mail has new tools for muting email threads and blocking senders, and the Reminders app has been overhauled.

32-bit apps no longer work in ‌macOS Catalina‌, which is something to be aware of before installing the beta.

For more details on ‌macOS Catalina‌, make sure to check out our macOS Catalina roundup. Apple is planning to release ‌macOS Catalina‌ sometime in October, with no specific launch date announced as of yet.

Related Roundup: macOS Catalina

Apple Releases Safari Technology Preview 92 With Bug Fixes and Performance Improvements

safaripreviewiconApple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test features that may be introduced into future release versions of Safari.

Safari Technology Preview release 92 includes bug fixes and performance improvements for JavaScript, WebGPU, SVG, Images, Web API, Service Workers, WebRTC, IndexedDB, Web Inspector, Accessibility, and Security.

The new Safari Technology Preview update is available for both macOS Mojave and MacOS Catalina, the newest version of the Mac operating system that was introduced at the June Worldwide Developers Conference.

The Safari Technology Preview update is available through the Software Update mechanism in the Mac App Store to anyone who has downloaded the browser. Full release notes for the update are available on the Safari Technology Preview website.

Apple's aim with Safari Technology Preview is to gather feedback from developers and users on its browser development process. Safari Technology Preview can run side-by-side with the existing Safari browser and while designed for developers, it does not require a developer account to download.

Apple Says EU-Ireland Tax Order 'Defies Reality and Common Sense'

Apple on Tuesday argued that the European Union's order for it to pay 13 billion euros ($14.3 billion) in back taxes to Ireland "defies reality and common sense," as it kicked off its legal challenge against the ruling.


According to Reuters, Apple also said the European Commission was using its powers "to retrofit changes to national law," which would create legal uncertainty for businesses.

Apple sent a six-person delegation led by its CFO Luca Maestri to the two-day court hearing taking place over Tuesday and Wednesday in Luxembourg. The company is arguing the same case that CEO Tim Cook made in a public letter about the tax ruling three years ago; namely, that Apple follows the law and pays all the taxes it owes in every country where it operates, including Ireland.

Apple also argues that nearly all of its research and development takes place in the United States, which is where the company pays the majority of its taxes.
"The Commission contends that essentially all of Apple's profits from all of its sales outside the Americas must be attributed to two branches in Ireland," Apple's lawyer Daniel Beard told the court.

He said the fact the iPhone, the iPad, the App Store, other Apple products and services and key intellectual property rights were developed in the United States, and not in Ireland, showed the flaws in the Commission's case.

"The branches' activities did not involve creating, developing or managing those rights. Based on the facts of this case, the primary line defies reality and common sense," Beard said.

"The activities of these two branches in Ireland simply could not be responsible for generating almost all of Apple's profits outside the Americas."
In 2016, the European Commission found Apple received illegal state aid from Ireland. Apple and Ireland both appealed the ruling, but the European Commission opened litigation against Ireland in October 2017 for its failure to procure Apple's back taxes, and Apple has already almost finished paying the back taxes it owes. If the order is overturned, the money will be returned to Apple.

Apple Joins Hollywood's Academy Software Foundation to Aid in Open Source Support

The Academy Software Foundation, a collaborative effort to advance open source software development in the motion picture and media industries, today announced that Apple has joined the foundation as a "premier" member.


"Filmmakers everywhere use Apple products. We are delighted to welcome Apple as a new member, and we look forward to working with them to ensure that our open source projects run well on Apple software platforms," said David Morin, Executive Director of the Academy Software Foundation.

Launched in August 2018 by the Academy of Motion Picture Arts and Sciences and the Linux Foundation, the Academy Software Foundation is described as "a neutral forum for open source software developers to share resources and collaborate on technologies for image creation, visual effects, animation and sound."

Apple's streaming video service Apple TV+ will feature dozens of Hollywood-produced TV shows and movies. The service launches November 1 for $4.99 per month, including Family Sharing, with a free seven-day trial available.