Mark Gurman

By MacRumors Staff
Mark Gurman is a tech reporter for Bloomberg who has a long history of accurate reporting on Apple's product plans. With well over a decade of Apple coverage, his reports are closely watched due to their accuracy, and his claims frequently set expectations for upcoming products as they often appear early in the rumor cycles.

Mark Gurman Articles

Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn ‌Siri‌ into a true ChatGPT competitor. A next-generation, chatbot version of ‌Siri‌ has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent ...
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Siri Rumored to Take a Backseat at WWDC 2025

Monday May 19, 2025 6:59 am PDT by
Apple is likely to keep discussion of Siri to a minimum at WWDC 2025 as it focuses on other Apple Intelligence enhancements, according to Bloomberg's Mark Gurman and Drake Bennett. Apple will apparently focus on improving existing ‌Apple Intelligence‌ capabilities and adding some new ones, such as an AI-optimized battery management mode and a virtual health coach. Google Gemini is also on...
Nineth iOS 19 Feature

Apple Pencil to Gain Arabic Calligraphy Tool in iPadOS 19

Monday May 19, 2025 6:01 am PDT by
Apple will introduce a new calligraphy pen for Apple Pencil users that will allow them to digitally write in Arabic script, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that Apple plans to offer a "highly advanced bi-directional keyboard" for moving between Arabic and English on iPhones and iPads, alongside a "virtual reed calligraphy pen" for...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
iPhone Siri Glow

Apple Will Reportedly Let iPhone Users in the EU Switch Away From Siri

Sunday May 18, 2025 2:31 pm PDT by
Apple is planning to give users in the EU the ability to set a default voice assistant other than Siri, according to Bloomberg's Mark Gurman and Drake Bennett. In a lengthy report about Apple's artificial intelligence shortcomings today, Gurman and Bennett said Apple plans to introduce this change across multiple software platforms, which likely means the iPhone, iPad, and Mac at a minimum. ...
Apple Vision Pro Dual Loop Band Purple Feature 2

visionOS 3 Will Let Apple Vision Pro Users Scroll With Their Eyes

Wednesday May 14, 2025 9:41 am PDT by
Apple Vision Pro users could soon be able to scroll through content with their eyes, according to Bloomberg. Apple is working on a visionOS 3 feature that would eliminate the need for hand gestures when browsing websites, reading, and more. The Vision Pro already supports navigating through the operating system by looking at an item and then using a hand gesture to "tap" it, so eye-based...
iphone wi fi

iOS 19 Likely to Sync Captive Wi-Fi Data Between Devices

Monday May 12, 2025 4:05 am PDT by
Apple is developing a new feature that will synchronize captive Wi-Fi portal login information across devices, according to Bloomberg's Mark Gurman. The system will allow users to enter login details for captive Wi-Fi networks – commonly found in hotels, airports, and coffee shops – just once, then automatically sync that information across their iPhone, iPad, and Mac devices. "When...
airpods pro purple

AirPods and Apple Watch Models to Get Tiny AI Cameras in 2027

Monday May 12, 2025 3:56 am PDT by
Apple plans to add tiny cameras to AirPods and Apple Watch models in 2027 that will embed Apple Intelligence in the devices, according to Bloomberg's Mark Gurman. The cameras are expected to scan the environment and describe objects, similar to the Visual Intelligence feature on newer iPhones. Apple is also working on smart glasses that include cameras, microphones, and integrated AI, much...
Beyond iPhone 13 Better Triad

20th Anniversary iPhone Will Be Mostly Glass With All-Screen Design

Monday May 12, 2025 2:52 am PDT by
Apple will mark the 10th anniversary of the iPhone X in 2027 by launching a mostly glass, curved iPhone without any cutouts in the display, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said the all-screen device will arrive later in 2027, suggesting a fall release. The model will be preceded by Apple's first foldable iPhone, claims the reporter....
Foldable iPhone 2023 Feature Homescreen

Gurman: First Foldable iPhone 'Should Be on the Market by 2027' [Updated]

Monday May 12, 2025 2:52 am PDT by
Apple's first foldable iPhone will have a "nearly invisible" display crease and should be on the market by 2027, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman said that some people at Apple consider the foldable iPhone to be one of two major two-decade anniversary initiatives – the other being a mostly glass, curved iPhone without any cutouts in the...
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Apple Working on Chips for New Macs and AI Servers

Thursday May 8, 2025 4:10 pm PDT by
Apple's chip team is working on new processors for more powerful Macs and future artificial intelligence features that will power Apple Intelligence, reports Bloomberg. Chips codenamed "Komodo" will likely be M6 chips that will follow this year's M5 chips, while chips codenamed "Borneo" will be Apple's future M7 processors. Another more advanced Mac chip that will debut in the future is...
airpods pro purple

Apple's Camera Equipped AirPods and Apple Watch Could Launch as Soon as 2027

Thursday May 8, 2025 10:14 am PDT by
Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg. Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...
meta ray bans

Apple Designing Chips for Smart Glasses That Rival Meta Ray-Bans

Thursday May 8, 2025 10:01 am PDT by
Apple is working on new chips that are destined for smart glasses that would compete with Meta's Ray-Bans, reports Bloomberg. The chip is in development now, with Apple targeting mass production in 2026 or 2027 for a launch in the next two years or so. The Meta Ray-Ban smart glasses do not have augmented reality capabilities, but are equipped with a camera and AI functionality. Apple has...
Apple Intelligence General Feature 2

Apple Working to Add AI Search Options to Safari

Wednesday May 7, 2025 8:41 am PDT by
Apple is looking at reworking Safari to directly support AI-powered search services, Bloomberg's Mark Gurman reports. Apple's senior vice president of services Eddy Cue today disclosed that Apple is "actively looking at" reshaping Safari around AI search as part of testimony in the lawsuit against Google from the U.S. Justice Department. The dispute centers on the $20 billion deal between...
Apple Intelligence General Feature 2

Apple Intelligence to Evolve in Two Ways Across iOS 18.6 and iOS 19

Monday May 5, 2025 10:02 am PDT by
While the more personalized version of Siri is infamously delayed, Apple Intelligence will continue to evolve in other ways in the meantime. In a later-than-usual Monday edition of his Power On newsletter, Bloomberg's Mark Gurman outlined two additional Apple Intelligence enhancements that are likely planned for the upcoming iOS 18.6 and iOS 19 software updates. First, he expects iOS 18.6 ...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone Said to Have Two Key Advantages

Monday May 5, 2025 6:41 am PDT by
Apple plans to release its first foldable iPhone next year, according to several reporters and analysts who cover the company. In his Power On newsletter today, Bloomberg's Mark Gurman said the foldable iPhone will offer two key advantages over other foldable smartphones. First, he said the foldable iPhone will have a "nearly invisible" crease when unfolded. This means the device's...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Trade in Feature 2

Apple Stores to Offer 10% Off Accessories When You Recycle Electronics

Tuesday April 15, 2025 9:02 am PDT by
Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to Bloomberg's Mark Gurman. Apple has long offered to recycle older devices, cables, cases, and accessories for free, as part of its environmental initiatives. Starting this Wednesday, customers who ...
apple watch ultra 2 new black

Apple Watch to Get 'Some' of the UI Design Changes Coming in iOS 19

Monday April 14, 2025 4:25 am PDT by
The next major Apple Watch software update arriving this year will only feature some of the new UI design changes that Apple is preparing for iOS 19, but watchOS 12 won't get a complete interface overhaul like Apple's iPhone software, according to Bloomberg reporter Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says that the Apple Watch will receive "new...
meta ray bans

Apple CEO 'Hell Bent' on Launching True AR Glasses Before Meta

Monday April 14, 2025 3:47 am PDT by
Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, according to Bloomberg's Mark Gurman. Writing in his latest Power On newsletter, Gurman says that upcoming new versions of Apple's Vision Pro mixed reality headset are a "stepping stone" towards Cook's ultimate decade-long goal of making AR glasses – lightweight...