Apple Shares New 'The Underdogs' Video Focusing on Apple Security Features at Work

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Apple today shared a humorous new video on its YouTube channel that dramatizes many of the security features available when using Apple products at work.


Titled "Swiped," the spot opens with a design team that is shortly about to give a "game-changing" presentation to a client, only for the MacBook Air on which the presentation exists to be swiped by thieves in the street when the team leader turns her back.

The eight-minute video follows the team's attempt to retrieve the stolen Mac in time for the crucial presentation before the bumbling thieves can pawn it off.

The film showcases several Apple security features that aid the team and thwart the thieves, including Notify When Left Behind, Find My location tracking, Touch ID and Face ID, passwords and passkeys, Secure Enclave, end-to-end encryption, MDM Remote Lock and Remote Wipe, remote Erase This Device, and more.

The Underdogs are back in action. This time they're on a mission to save a missing Mac. Thankfully they've got Apple’s powerful security features on their side. Great news for them. Bad, bad news for the bumbling thieves.

This is Apple at Work.

The short comes after similar "Apple at Work" videos that Apple published in 2019 and 2020 featuring the same actors. Other highlighted products and features in the video include Apple Maps, Group FaceTime, Calendar, Messages, Apple Music, Apple CarPlay, Keynote, Apple Pay on Apple Watch, Do Not Disturb, Reminders, Workout Detection with Apple Watch, and more.

Tags: Apple Ads, Apple Security

Top Rated Comments

danbalsh Avatar
danbalsh
10 months ago
Fun.. but if they’d saved the file iCloud, loosing the MacBook wouldn’t have been the end of the world ?
Score: 17 Votes (Like | Disagree)
hg.wells Avatar
hg.wells
10 months ago

Lame propaganda.

Apple is giving its users a huge finger; they're basically saying «until required by legislation, we won't fix the issue of corporate laptops being impossible to re-use after disposal because admins forget to disable MDM / iCloud lock all the time».

Piles of e-waste because Tim wants to sell more laptops. What a disgrace of a company.

Don't fall for it!
Is this really Apples fault? Or the company’s IT team for not disabling MDM when recycling?

How can Apple identify that the Mac hasn’t been stolen?
Score: 16 Votes (Like | Disagree)
ElCidRo Avatar
ElCidRo
10 months ago
Guys this is why we can't have cool stuff anymore. This is a comedic bit, not an instructional video on how to get your stolen Apple property back. Remember the times when we could make (funny) jokes. Pepperidge Farm Remembers!
Score: 13 Votes (Like | Disagree)
Bonte Avatar
Bonte
10 months ago
Didn't a guy get murdered recently because he went after his stolen laptop? Apple is giving us a strange message in this video.
Score: 8 Votes (Like | Disagree)
Slix Avatar
Slix
10 months ago
Everyone here is taking this too seriously. If you've seen the other "The Underdogs" videos Apple has put out, they're all just fun, while showing off some features that Apple devices have. Relax a little and enjoy the video. :P
Score: 8 Votes (Like | Disagree)
bladerunner88 Avatar
bladerunner88
10 months ago
"Real Princesses don't send e-mails asking for Money!!" ????
Score: 5 Votes (Like | Disagree)
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