MacRumors

An eBay listing for a prototype of the original Apple TV has appeared on the auction site, giving interested users nearly a month to snap up the collectible item with a "Buy It Now" price of $350.

Photos accompanying the listing show an Apple Development Team inventory barcode on the side along with a sticker marking the unit as a "DVT" prototype and listing the manufacturers of a number of components used inside the device. The device also has a plain Apple logo on its top as had been used when the device was initially previewed as the "iTV". Apple added a "tv" next to the logo for the shipping version of the product, which was renamed "Apple TV".

The photos also show the device booted up and displaying the stock photo screensaver, although it is not connected to the Internet and the item's description indicates that it has not been fully tested for functionality. Interestingly, despite the hardware bearing a resemblance to the pre-2007 iTV, the device does appear to have received software updates since that time, as it is running the more modern user interface introduced as Apple TV 3.0 in late 2009.

Prototypes of Apple hardware do appear from time to time on eBay, with some notable examples including third-generation iPod touches, a Mac Pro, and an early MacBook Air. Many of these listings have been quickly pulled, presumably at the request of Apple once they come to its attention.

Earlier this month, a new malware threat known as "MACDefender" popped up, targeting Mac OS X users with requests to install an application claiming to be an antivirus program. The malware has continued to be a problem for many users, showing up with regularity under several different variants.

ZDNet's Ed Bott has been looking into the issue, and while some may dismiss his claims due to his position covering Microsoft for the publication, he has uncovered some interesting information in speaking with an anonymous AppleCare representative about the situation. According to the representative, Apple has been dealing with significant call volumes about the issue, claiming that over 50% of calls last week were about the malware.

There's usually about 600 or so of us spread around 14 centers for CPU support. Before this started happening, we had 7-12 minutes between calls generally. Now we're lucky to have any time between calls.

We started getting a trickle of calls a couple weeks ago. However, this last week over 50% of our calls have been about it. In two days last week I personally took 60 calls that referred to Mac Defender.

The representative noted that AppleCare's official policies prevent them from assisting customers with malware issues, as the company does not wish to set expectations that they will be able to do so consistently going forward, instead recommending that customers look into antivirus software. Some representatives have, however, reportedly been quietly helping out customers as their superiors look the other way.

In a follow-up article responding to claims that his initial report was fabricated and the issue overblown, Bott documents his examination of Apple's support forums, where he found over 200 threads from users trying to remove the malware from their systems, far higher than any previous incident. And while the malware requires that users grant explicit authorization for the software to be installed, Bott argues that there are clearly significant numbers of relatively less savvy users who are taking the bait.

Finally, Bott today published the actual AppleCare internal support document about MACDefender, where it is revealed that the issue has been categorized as "Issue/Investigation In Progress" and outlining the procedures to be used by support representatives when dealing with customers calling in about the issue. Essentially, users who have not yet installed the malware are instructed to quit the installer and delete the download, while those who have installed the software should be directed to Apple resources to learn more about malware and left to find their own antivirus solution.

During Intel's annual investor relations event earlier this week, Intel outlined a fundamental shift in its future processor designs that will likely impact Apple's future notebooks.

Until now, the bulk of Intel's notebook chips are design to draw around 35 watts of power--many of its notebook parts are lower, and some are higher, but 35 watts is the center point for Intel's portable lines. Going forward, however, the new center point will be in the 10 to 15 watt range.

Intel's future roadmap for notebook processors will now target a much lower power draw then present chips. That means ultra-low voltage processors like those found in the MacBook Air will become the norm instead of a specialty product.

Intel seems to be clearly feeling the pressure of the growing smartphone and tablet market, According to the Financial Times, Otellini describes a future of PCs evolving into "higher performance mainstream-priced, touch-enabled device that would not compromise on features such as thinness, instant-on capabilities, permanent internet connectivity and all-day battery life." Apple's notebook line will certainly benefit from these advances.

Intel and Apple have had a close relationship since Apple switched over to Intel's processors several years ago. Apple has frequently been the first computer manufacturer to ship the latest Intel technologies. In a Reuters report yesterday, Intel said they work very closely with Apple and that Apple even influences their roadmap:

"We work very closely with them and we're constantly looking down the road at what we can be doing relative to future products. I'd go as far as to say Apple helps shape our roadmap," Kilroy said.

As noted by AppleInsider, the U.S. Patent and Trademark Office today published a patent application from Apple describing a system for eliminating delays in streaming media by storing small portions of the content locally on a user's mobile device. The content covered in the patent application, which is entitled "Local Storage of a Portion of Streamed Media Items" and was filed in November 2009, is particularly relevant given claims that Apple is on the verge of rolling out a cloud-based music storage service.

This invention is directed to playing back streamed media items using an electronic device. In particular, this is directed to locally storing one or more clips corresponding to a media item such that the clips can be immediately played back in response to a user request to play back the media item. While the clips are played back, the electronic device can retrieve the remaining segments of the media item from the user's media library as a media stream over a communications network. Once the playback of the clip is complete, the electronic device can seamlessly switch playback to the media stream received from the user's library. The electronic device can authenticate with the remote library using any suitable approach, including for example one or more passwords and tokens.

In essence, local storage requirements can be significantly reduced by keeping only a few seconds' worth of each audio or video file on the device itself. That content could begin playing immediately upon selection by the user as the remainder of the requested file is streamed in the background and seamlessly appended onto the locally-stored portion. The solution seeks to eliminate lag that can be generated by a streaming-only solution as the device builds an initial buffer of content to ensure smooth playback.

Among the figures included in the patent application is a schematic of an iTunes window showing music syncing preferences for an iPhone where a user can select whether or not to store snippets locally and other options such as the minimum connection speed required by the user to take advantage of the streaming capabilities, thus helping the system determine how much of the content needs to be stored locally. Remote storage of media could be deployed on any of a number of sources, including the user's own home computer, a central server, or directly from a marketplace such as Apple's iTunes Store.

China Mobile Ltd revealed that it had reached a consensus with Apple Inc on the use of its 4G technology on iPhones to be offered by the Chinese mobile provider, according to a brief report on Marketwatch. "4G" refers to the faster next generation data technology in mobile phones. The iPhone 4 presently uses "3G" data technology to connect to the internet over cellular networks.

China Mobiles Chairman Wang Jianzhou was less forthcoming with any details surrounding the deal but did say that the company is planning to start commercial trials of the 4G technology (TD-LTE) in China beginning next year.

Wang had previously hinted that Apple had "expressed interest" in developing an iPhone capable of running on the carrier's upcoming TD-LTE network.

Time-division LTE (TD-LTE), developed by China Mobile, is a variation on the LTE standard that can offer certain benefits over traditional frequency-division LTE (FD-LTE), including lower cost of deployment and dynamic balancing of upload and download bandwidth. Reports have indicated that the same chip can be used to allow devices to access both traditional LTE and TD-LTE networks.

Though details are sparse, this claims in this report would fit into the rumored timeframe of a true 4G iPhone in 2012. Meanwhile, all present rumors seem to suggest that Apple will be launching the next new iPhone around September of 2011 but without 4G data technology.

Update: Bloomberg offers some additional details from Wang, though this report does not specifically say that Apple and China Mobile had come to an agreement.

The company may also be able to offer Apple Inc. (AAPL)’s iPhone with the shift to TD-LTE, Wang said. While Apple has decided not to make a version of the phone for the third-generation TD-SCDMA system that is used only by China Mobile, the Cupertino, California-based company may produce one for the TD-LTE system, he said.

CNet reports that Apple has almost completed the agreements with the top four record companies to launch their cloud music offering.

Apple is closing in on obtaining the necessary agreements with the top four record companies that will enable the company to launch a fully licensed cloud-music service, according to sources with knowledge of the talks.

According to CNet, Warner Music Group and EMI Music deals are in place while Sony Music Group and Universal Music Group are "close" and could be completed by next week.

Both Amazon and Google have recently launched cloud-storage and music streaming services but without the record labels' consent. Apple is rumored to be including such a "digital locker" service in the next major version of iOS and has rumored to have purchased "iCloud.com" domain as the possible name for the service.

Engadget and Gula Digital report that while Sony is planning on implementing Thunderbolt in their upcoming laptops, the company will be using a USB connector rather than a DisplayPort connector.

Look closely at that picture. See that Type-A USB jack? The one with the blue stripe sandwiched between the round AC jack (with its green light) and VGA and HDMI ports? Yeah, that's Sony's Thunderbolt implementation according to a trusted source.

Engadget seems confident in their source, and Gula Digital's sources are independelty saying the same thing: Sony will use the USB interface, not mini DisplayPort for their Thunderbolt implementation.

As Engadget notes, we're not sure how this will be allowed. Thunderbolt's original implementation did use the USB connector, but the USB Implementors Forum officially frowned on this behavior by stating that "USB connectors are not general purpose connectors and are not designed to be used in support of other technology applications or standards or as combo connectors." It is believed that it is only due to their objection that Apple and Intel decided to use the mini DisplayPort as the Thunderbolt interface.

Separately, we've noticed that Apple has applied for the Thunderbolt trademark in the U.S. It was previously noticed that Apple had applied for the Thunderbolt trademark in Canada as well. This is unusual since Intel's own pages list Thunderbolt as an Intel trademark. Apple similarly trademarked Firewire, but that trademark was adopted as the official name by the 1394 Trade Association and was granted as a free license to all.

Apple's longtime camera sensor supplier for iOS devices, OmniVision Technologies, today announced the introduction of a new 5-megapixel sensor that could lead to thinner mobile devices while also offering the ability to shoot video at 1080p. The new sensor checks in at under 5 mm high, 20% thinner than other industry-leading sensors.

OmniVision Technologies, Inc. (NASDAQ: OVTI), a leading developer of advanced digital imaging solutions, today introduced the OV5690, the first 5-megapixel image sensor to use OmniVision's proprietary OmniBSI-2 pixel architecture. The new 1.4-micron backside illumination pixel allows for a full five megapixels in a 1/4-inch optical format, and combines best-in-class image quality with a 20 percent reduction in camera module height, making it an effective solution for slimmer mobile handsets, smart phones and tablet computers.

While Apple has been claimed by several sources to be planning to use an 8-megapixel camera for the next-generation iPhone, up from a 5-megapixel sensor in the iPhone 4, many of Apple's other mobile devices such as the iPad and iPod touch utilize camera with significantly lower resolutions of under 1 megapixel. With the non-iPhone devices exhibiting thinner form factors than the iPhone, Apple has had to sacrifice on the camera quality and resort to thinner, lower-resolution sensors on those models.

Data Center Knowledge reports that while Apple's massive new data center in North Carolina has been gaining all of the attention over the past year or so, the company is still looking to expand capacity elsewhere, as evidenced by a recent commitment for space in a third-party data center in Santa Clara, California near the company's headquarters.

In April, Apple signed a seven-year lease for 2.28 megawatts of critical power load in a new data center being built in Santa Clara, Calif. by DuPont Fabros Technology (DFT), a leading developer of wholesale data center space. The lease is scheduled to commence in the third quarter (July to September), when the building opens.

DuPont Fabros disclosed the Santa Clara lease in its first quarter earnings, but did not reveal the name of the tenant, which is consistent with its policies. In a conference call with analysts, company executives described the tenant as a "Fortune 50 technology company with excellent credit." But multiple industry sources have since confirmed that the tenant is Apple.

According to the report, the commitment is notable as it appears to be Apple's first foray into the wholesale data center market in which tenants lease built-out data center space, a market that allows companies to quickly deploy new data capacity without the long lead time needed to construct and outfit a new leased or owned facility from scratch.

Apple's new capacity in Santa Clara is, however, significantly smaller than that of its new North Carolina data center or even its smaller one in Newark, California, barely registering as a blip in the company's overall data center capacity.

The Silicon Valley lease works out to about 11,000 square feet of data center space. By comparison, the iDataCenter in Maiden, North Carolina is 500,000 square feet, and includes more than 184,000 square feet of data center space, according to records filed with local officials.

The move could, however, indicate that Apple is seeking some relatively short-term space to carry it through a period of increased data needs as it pursues more significant expansions elsewhere. Such an expansion could come by Apple taking either additional space in the new facility, which will total 360,000 square feet when fully built out, or new space at a separate location. The company has, however, been assumed for some time to be interested in building out additional West Coast data center capacity to rival the new North Carolina facility, as most Internet companies do provide major hubs on both coasts for increased performance and backup capabilities.

There has been a considerable amount of back-and-forth regarding staff meetings and other activities reportedly scheduled for this weekend at Apple's retail stores, with some speculation suggesting that Apple could be readying a product launch or other activities related to the company's 10th anniversary of the opening of its first retail stores.

It is beginning to appear, however, that the events may be a revamp of on-floor sales procedures that could see the company equipping its sales staff with iPads for checkout and on-floor demonstration purposes. We had heard last month that the events were related to internal training rather than a special event or launch, but continued rumors have brought ongoing attention to the possibility of something more.

Yesterday, 9 to 5 Mac reported that it had received hints of the events being related to "Apple Store 2.0", suggesting that the changes would be bringing significant changes to the functioning of the company's retail stores.

AppleInsider now appears to be filling in the picture with a new report claiming that Apple retail stores have received shipments of dozens of iPads that appear to be destined for on-floor staff usage and are said to be set to be equipped with a new version of the company's "RetailMe" software to support the rollout.

People familiar with Apple's retail operations revealed that stores across the U.S. have been stocked with dozens of iPads that are being prepared for use by employees. Training and utilization of the hardware could begin as soon as this weekend.

In one location, nearly 40 iPads were supplied for a store with about 100 specialists. Based on those numbers, everyone working on any given day could be equipped with an iPad, perhaps in place of an iPod touch-based EasyPay terminal, which Apple stores switched to in 2009.

The new RetailMe software offering product information and training materials for sales staff is said to potentially be the subject of the "gigabytes" of training data previously claimed to be scheduled for download to Apple's stores on Saturday, although that theory has yet to be confirmed.

Update: 9 to 5 Mac has more on the retail revamp, claiming that Apple will be rolling out a number of enhancements to its stores including dedicated "Startup Sessions" areas for personal setup, iPad-based signage and information stations next to display machines, and new visual displays and sound systems. Finally, the company is said to be rolling out a revamped Apple Store application for iOS devices to assist customers with their in-store experience.