Apple Event: Six New Products to Expect on September 9

Thursday August 27, 2026 8:00 am PDT by Joe Rossignol

Apple has announced that it will be holding an event on Wednesday, September 9 at 10 a.m. Pacific Time, with the company widely expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, its first-ever foldable iPhone, and more.

Apple Surprise Shine
Other products expected to be announced at the event include an Apple Watch Series 12 with a ceramic case option, an Apple Watch Ultra 4, AirPods 5 with and without active noise cancellation, and potentially more.

Here are the six products most likely to be unveiled at the event.

Most Likely

iPhone 18 Pro: A20 Pro chip, a smaller Dynamic Island, a simplified Camera Control button, a Dark Cherry color option, and more.
iPhone 18 Pro Max: The same features rumored for the iPhone 18 Pro, but the Pro Max model may be slightly thicker due to a larger battery and a variable aperture camera, which might be exclusive to the Pro Max model this year.
iPhone Ultra: A foldable iPhone Ultra with a 7.7-inch inner display and 5.3-inch outer display, two rear cameras, one front camera, a Touch ID power button instead of Face ID, and more. iOS 27 is expected to be tailored for the foldable iPhone, allowing for side-by-side apps and other iPad-like multitasking functionality.
Apple Watch Series 12: A faster S11 chip or newer, longer battery life, fitness tracking improvements, and a ceramic case option.
Apple Watch Ultra 4: A faster S11 chip or newer, fitness tracking improvements, and additional satellite features for the Apple Watch Ultra 3 and newer, such as Apple Maps via satellite and the ability to send and receive photos with Messages via satellite. Touch ID was initially rumored, but seemingly ruled out.
AirPods 5: Two new AirPods 5 models with and without active noise cancellation.

Other Possibilities

Many of the products below are more likely to be announced in October this year, but perhaps some of them will appear at the September event.

iPad mini: A19 Pro or A20 Pro chip, an OLED display, a vibration-based speaker system, and a water-resistant design.
iMac: M6 chip and new color options.
14-inch MacBook Pro: A new 14-inch MacBook Pro base model with an M6 chip.
MacBook Ultra: A major MacBook Pro redesign in late 2026 or early 2027, with M5 Pro and M5 Max chips, an OLED display, a touch screen, a Dynamic Island, and a thinner design. On this laptop, which will reportedly be named MacBook Ultra, macOS 27 is expected to offer a touch-friendly interface.
Apple TV: At least five new features, including an A17 Pro chip or newer, an increased 8GB of RAM for Apple Intelligence, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote.
HomePod mini: Newer chip with Siri AI support, improved sound quality, Apple's N1 chip with Wi-Fi 7 support, a second-generation Ultra Wideband chip, and potentially new color options like red.
Home Hub: An all-new smart home hub featuring Siri AI, a 6-inch to 7-inch square display, an A18 chip for Apple Intelligence, FaceTime, and more. There will a tabletop version with a speaker base and a wall-mounted version.

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Tag: Apple Event Guide

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Top Rated Comments

abatabia

9 weeks ago

I expect price increases. I also expect that I am being priced out of Apple faster than I expected. I also expect to wait longer and longer to upgrade.

Score: 10 Votes (Like | Disagree)

Happy_John

9 weeks ago

I do too, but it's not unique to Apple. All prices are rising with the tide. Tech is just getting more expensive in 2026, that's why we are seeing things like lease deals, financing options.

As for me, I'm going to need a VERY compelling reason to upgrade my M1 Pro Laptop, my M2 iPad Pro and my iPhone 15 Pro Max. Until recently, these were going to be no brainer trade-ups because that's just what I do to stay current. This year, the price increases are going to give me major pause.

Yep, I think that with many things, not just Apple products, the questions people are more likely to ask than before are:

Does what I have do everything I want it to do? Will it keep doing this tomorrow / next week / next month?

If the answer is yes, and people are feeling the pinch of rising costs, then why upgrade?

Score: 7 Votes (Like | Disagree)

svish

9 weeks ago

Think iMac and MacBook Ultra will be unveiled along with other home devices in October. September event only for iPhones, watch and AirPods.

Score: 6 Votes (Like | Disagree)

Happy_John

9 weeks ago

I’m glad I got to live through the golden age. It was magical. It was exciting. Apple events were dramatic.

This I find interesting, and it depends very much on the person's age. When do you think "the golden age" of Apple was?

For me, there was more than one. Apple has been up and down, for various reasons, throughout its 50 years.

Score: 5 Votes (Like | Disagree)

slippery-pete

9 weeks ago

“One more thing” seems trite when every “new” thing you release has been to market by other manufacturers for 5-10 years.

So, now that Tim “What’s a Magic Mouse 🤔” Bean-counter is gone, they’ll play it less safe.

I always find the "bean-counter" comments funny. He is/was the CEO of a publicly traded company. He was never going target the crazy fringe customers who will complain about anything/everything Apple does and make up a very small portion of Apple's customer base. Really that simple.

If you think now that Tim is gone that Apple is going to drastically change its approach, you are going to be pretty upset. Will there be some changes, yes, but probably not the changes you want. Apple's competitors would switch positions with them in a second if given the chance...

Its easier to complain about him because he didn't release products you wanted with the features you wanted when you wanted it. He successfully led a 4+ Trillion dollar company and some of you act like he is an incompetent fool.

Fun times.

Score: 5 Votes (Like | Disagree)

Happy_John

9 weeks ago

1983-1993, of course.

But they were a small, and not very successful company, and they were ridiculously overpriced at that point. Sales of the Apple II, a platform they abandoned, was what kept them afloat for most of that period.

Taking off the nostalgia glasses, if there was a Mac golden age, it was the first half of the intel era, and the Apple golden age was from the release of the original iPod until the iPhone 5s or so. It brought the concept that a computer didn’t need to be “a computer” into the mainstream.

If there was a truly industry changing Apple product, it would be the humble AirPod.

The release of M chips, M1 and M2 variants, left intel and other ARM based laptops in the dust - they solved the power to performance issue intel and AMD simply hadn’t been able to.

There were also a lot of lows. But there really wasn’t a single golden age. That’s either hipster-talk or old fogey talk.

Score: 3 Votes (Like | Disagree)

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