Apple Event This October? Here's the Latest on What to Expect

While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.

10The graphic for Apple's "Unleashed" event in October 2021

Below, we have recapped everything to know about a potential Apple event this October.

When

The table below outlines when Apple teased its October launches over the past four years.

Year Announcement/Teaser Event/Tagline Event/Press Releases
2021 Tuesday, October 12 "Unleashed" Event Monday, October 18
2022 Tuesday, October 18 "Take Note" Teaser Tuesday, October 18
2023 Tuesday, October 24 "Scary Fast" Event Monday, October 30
2024 Thursday, October 24 "Mac Your Calendars" Teaser Monday, October 28 to Wednesday, October 30

Apple recently announced its next quarterly earnings call will be held on Thursday, October 30, and Apple's Chatswood Chase store in Australia will be reopening on the same day. Earnings calls and store openings are sometimes timed with product launches, so we could see announcements in the last week of October.

What

A handful of Apple products are expected to be updated as early as this October, with the following new features and changes rumored:

What about Macs? Apple's next 14-inch and 16-inch MacBook Pro models with M5, M5 Pro, and M5 Max chips will reportedly enter mass production soon, but it is unclear if some or all of the models will launch in late 2025 or or early 2026. While new Macs are often unveiled in October, there is precedent for a launch earlier in a year too, as Apple announced MacBook Pro models with M2 Pro and M2 Max chips in a January 2023 press release.

Apple is reportedly also planning a lower-priced MacBook with an A18 Pro or A19 Pro chip, but the rumored launch timeframe for that is also late 2025 or early 2026, so it is unclear if it would be announced this October. This model would likely be the spiritual successor to the MacBook Air with an M1 chip, which is still sold by Walmart in the U.S. for $599.

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Top Rated Comments

DHagan4755 Avatar
5 weeks ago
MacRumors has a new Magic 8-ball on order from yesterday's Prime Day deals, so we'll have to wait for more definitive answers.
Score: 10 Votes (Like | Disagree)
WarmWinterHat Avatar
5 weeks ago
We know nothing, and here is a list of what don’t know.
Score: 8 Votes (Like | Disagree)
Hajj.david Avatar
5 weeks ago
Can't wait for the M5 Vision Pro super excited.
Score: 6 Votes (Like | Disagree)
turbineseaplane Avatar
5 weeks ago

Looks like the Apple experts at Max Tech have the scoop.


INSANITY!!!

Going from M4 to M5 is "INSANITY!!!"?
Score: 5 Votes (Like | Disagree)
k1121j Avatar
5 weeks ago
Don’t worry MR eventually you will get it right :) We’re all waiting Apple.
Score: 5 Votes (Like | Disagree)
vagos Avatar
5 weeks ago
I have stopped watching apple events a few years ago. I don't see a wow factor in anything apple does anymore. (or any competitor by the way)

I bought a M4 MBA to replace the M1 MBA. As I use both with an external monitor, I have to look at the cables to tell which one is connected.

A slightly better camera on iPhone? Slightly more battery life ? Exactly the level of improvement mature products like cars offer. Nothing to rave about.

I mostly visit MacRumors these days because I avoid politics which are getting depressing, and I get to know when software updates are available. ?

What do you guys think ?
Score: 4 Votes (Like | Disagree)