Apple Expected to Launch 20+ Products This Year: Here's the Full List

2025 promises to be quite a big year for Apple, with the company rumored to be planning more than 20 product announcements this year.

HomePod mini and Apple TV
Apple's rumored smart home hub will be its second all-new product to launch in as many years, following the Apple Vision Pro headset last year. And of course, we will get several new iPhone and Apple Watch models, like every year. Beyond that, Apple could update some products that have not received any hardware refreshes in at least a few years, including the iPhone SE, AirTag, Apple TV, HomePod mini, and Mac Pro.

Below, we recap what to expect from Apple this year.

First Half of 2025

The following products are rumored to launch before the end of June.

Second Half of 2025

The following products are rumored to launch from September through December.

Timing Less Clear

The following products are expected to launch at some point in 2025, but the exact timeframe has yet to be narrowed down for these.

For more details, read our Upcoming Apple Products Guide: What's Coming in 2025.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is in full swing, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...

Top Rated Comments

DrNevs Avatar
11 months ago
What about the AirPods Pro 3?
Score: 14 Votes (Like | Disagree)
Belisama Avatar
11 months ago
"Apple Expected to Launch 20+ Products This Year"

Most products described here are actually very incremental updates of existing Apple products.

"Launch" is quite excessive !
Score: 8 Votes (Like | Disagree)
turbineseaplane Avatar
11 months ago

"Apple Expected to Launch 20+ Products This Year"

Most products described here are actually very incremental updates of existing Apple products.

"Launch" is quite excessive !
I had the same thought
This is all just mostly iterative updates

Good to see, don’t get me wrong, but “launch” feels a touch much I agree
Score: 6 Votes (Like | Disagree)
turbineseaplane Avatar
11 months ago

Wondering who will need the VisionPro with the M5?
For immersive Video the M2 is just fine.
“Timing less clear”

As in…vaporware
Score: 4 Votes (Like | Disagree)
DrRadon Avatar
11 months ago
Was the Apple TV not said to be ready to ship half a year ago? Who makes this list up? :D
Score: 3 Votes (Like | Disagree)
211 Avatar
11 months ago
I'll be celebrating in bankruptcy court as I intend to buy Mac Studio, iPhone 17 Pro,  Watch Series 11, HomePod mini and tv
Score: 3 Votes (Like | Disagree)