Apple Focusing on These Eight New Low-Cost Devices in 2025

Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.

AppleEventLogoFeature
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight shift in Apple's approach to low-cost devices, moving beyond entry-level hardware to introduce features once reserved for premium models, such as OLED displays, Face ID, and advanced wireless technology.

Indeed, Apple's first custom modem and Bluetooth chip is coming to entry-level devices first. Similarly, the company is focusing on lower-end smart home devices such as the HomePod mini, Apple TV, and Command Center, before devoting attention to higher-end models. We're expecting a total of eight new or refreshed low-cost Apple devices this year:

  • MacBook Air (M4)
  • iPhone SE (fourth generation)
  • iPad (11th generation)
  • AirTag (second-generation)
  • Command Center
  • ‌HomePod mini‌ (second generation)
  • ‌Apple TV‌ 4K (fourth generation)
  • Apple Watch SE (third generation)

The ‌MacBook Air‌ will finally be upgraded to the M4 chip, delivering up to 25% faster multi-core CPU performance than the current model. It could also gain support for two external displays and a 12MP webcam with Center Stage. Launching in spring 2025, the new models will likely maintain their current starting price of $1,099. All models now start with 16GB of memory as standard.

The iPhone SE 4 is rumored to feature a design similar to the ‌iPhone‌ 14, including a 6.1-inch OLED display, ‌Face ID‌, a USB-C port, and a 48MP rear camera. It will likely be powered by the A18 chip with 8GB of RAM to support ‌Apple Intelligence‌ and will debut Apple's first in-house 5G modem. Expected to launch in March 2025, the new ‌iPhone‌ SE is expected to be priced between $400 and $500, with a slight increase from the current $429 due to significant upgrades.

The 11th-generation ‌iPad‌ will retain the 10.9-inch display and Touch ID power button but will likely upgrade to an A17 Pro or A18 chip with 8GB of RAM to enable ‌Apple Intelligence‌. Expected in spring 2025, the device may continue to start at $349, with the possibility of a base storage upgrade to 128GB.

The AirTag 2 will include an upgraded Ultra Wideband chip for a threefold increase in tracking range, better Vision Pro integration, and a tamper-proof speaker for enhanced anti-stalking measures. Launching in mid-2025, it is expected to maintain the current $29 price point.

Apple's Command Center will serve as an all-new smart home hub product with a 7-inch display, built-in speakers, a camera for FaceTime, and proximity sensors for dynamic interface adjustments. It will run a new "homeOS" with widget-focused controls and Siri integration. Expected to launch around March 2025, the price is yet to be confirmed but is expected to be competitive with similar products like Amazon's Echo Show, which is priced at $90. A higher-end version of the device on a robotic arm is expected to debut in 2026, so the initial Command Center is likely to be an entry-level device akin to the ‌HomePod mini‌.

The second-generation HomePod mini is expect to gain a new in-house Wi-Fi and Bluetooth chip supporting Wi-Fi 6E, improved audio quality, and a second-generation Ultra Wideband chip for better handoff. Likely to launch in mid-2025, the device will likely retain its $99 price point.

A new ‌Apple TV‌ 4K is rumored to feature an updated A-series chip, likely the A16 or newer, Wi-Fi 6E support, and possibly a built-in camera for ‌FaceTime‌. Expected to launch in 2025, the device could see a starting price drop to $99 from the current $129, aligning better with competitors like Amazon's Fire Stick.

The ‌Apple Watch SE‌ 3 will likely feature larger displays, a faster chip, the S10 or S11 chip, and may adopt a more affordable plastic casing. The current model will be three years old this fall. Expected in late 2025, the device could maintain its $249 starting price or potentially decrease slightly to compete with rival devices and appeal to parents purchasing for children.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple Card iPhone 16 Pro Feature

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Tuesday April 1, 2025 1:50 pm PDT by
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs. Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...

Top Rated Comments

pdaholic Avatar
12 weeks ago
Looking forward to the low-cost Vision Pro SE at the low-low price of $2499.
Score: 17 Votes (Like | Disagree)
Expos of 1969 Avatar
12 weeks ago
Hartley, have you moved to a mansion in Surrey? I would not consider the price of the upcoming SE 4 to be "low cost".
Score: 17 Votes (Like | Disagree)
HJM.NL Avatar
12 weeks ago
While it’s nice to see some movement from Apple. For the Mac it’s basically just a processor swap and the much needed RAM improvement.

Same for the applewatch SE with a cheaper plastic casing. The appleTV only a processor swap.

Apple’s new internal developed modem isn’t as capable as the Qualcomm modem and also cheaper for Apple.

iPad probably only a memory upgrade and processor swap.

It all sounds like a lot, but if you look closely what’s happening it’s minimal incremental updates. Hello 2025!
Score: 14 Votes (Like | Disagree)
Algr Avatar
12 weeks ago

headaches and eye strain
headaches and eye strain
Headaches and eye strain
Have you seen an opthamologist?
Score: 9 Votes (Like | Disagree)
JSRinUK Avatar
12 weeks ago
“Low cost”, from Apple? Where, where … ? :D

This must be some new definition of the phrase “low cost” that I was previously unaware of.
Score: 9 Votes (Like | Disagree)
Algr Avatar
12 weeks ago
It says "New devices" in the headline, but I'm not seeing them. Apple has been abandoning more products than they introduce. They could make:


Camcorder
Serious Video Games, (not schoolteacher fodder.)
Input device replacing keyboard/mouse remote controls.
Internet data network.
3D graphics program for beginners. w/AI integration
Vocals for garageband. w/AI integration.
Cryptocurrency backed by Apple stock. (Or better: stocks in several participating companies.)
Replacement for .swf files.
Score: 8 Votes (Like | Disagree)