Titanium Apple Watch 'Pro' Could Signal the End of Apple Watch Edition

The larger Apple Watch Series 8 model expected to arrive later this year is rumored to feature a titanium casing, raising questions about the future of the Apple Watch Edition.

apple watch series 7 titanium
Yesterday, Bloomberg's Mark Gurman reported that the new, larger Apple Watch model scheduled to launch this year will feature a casing made of "a more durable formulation of titanium to make it extra rugged."

Apple has offered a titanium version of the Apple Watch since the launch of the Apple Watch Series 5 in 2019, under the "Apple Watch Edition" brand. Currently, the Apple Watch Edition comes with an additional Sport Band, and while it offers a lighter, stronger casing than the stainless steel model, it is otherwise identical to the standard Apple Watch.

Now, a wide range of rumors point toward the launch of an all-new high-end Apple Watch model later this year. The device is expected to feature a larger display, longer battery life, a ruggedized casing, and a completely new design. Potential names for the device include "Apple Watch Pro" or "Apple Watch Explorer Edition," and the device has been associated with extreme sports, athletes, hikers, and other users that require a more durable watch.

Priced starting at $749, the current Apple Watch Edition is $150 more expensive than the stainless steel Apple Watch. For this year's new high-end Apple Watch, Gurman has floated a price point that "starts closer to $900 to $999," positioning it above the Apple Watch Edition.

Overall, it seems clear that the new high-end Apple Watch will be more of a departure from the standard Apple Watch models than any previous Apple Watch Edition model in terms of features, size, design, and price. This raises the question of if Apple will continue to offer the Apple Watch Edition after the launch of the new high-end Apple Watch later this year.

apple watch edition video promo
The Apple Watch Edition has evolved considerably since its launch in 2015. When it first launched, the Apple Watch Edition line was exclusively made up of Apple Watches with 18 karat yellow or rose gold casings that cost $10,000 to $17,000. These were discontinued just a year later upon the launch of the Apple Watch Series 2, which replaced the expensive gold casings with more affordable white ceramic models, starting at $1,249.

Apple Watch series 2 ceramic
A gray ceramic variant was added with the Apple Watch Series 3 in 2017. While there were no Apple Watch Edition models available for the Series 4, Apple revived the white ceramic Apple Watch Edition line for the Series 5 alongside new natural and Space Black titanium models. With the Series 6, Apple again discontinued the ceramic Apple Watch Edition, and briefly discontinued the line once again ahead of the launch of the titanium Apple Watch Edition Series 7 models last year.

Since the Apple Watch Edition has such a tumultuous history, it is by no means certain that Apple will continue to offer the device. With its titanium casing being the Apple Watch Edition's key differentiating feature, it is difficult to see how the variant could be justified in the lineup with a substantially different titanium model placed just above it, not least because the Apple Watch Edition could draw sales away from the new high-end model.

apple watch series 5 titanium
Earlier this month, display analyst Ross Young said that the new high-end Apple Watch is expected to sell in comparatively low volume – just like previous reports of low sales for the Apple Watch Edition models due to their high price point. Apple is purportedly expecting to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million 45mm ‌Apple Watch Series 8‌ models.

Beyond pricing and positioning in the market, Gurman's confirmation of a titanium casing for this year's new high-end Apple Watch model is the best indication yet that Apple may be planning to effectively fold the current Apple Watch Edition line into this new product category. This would allow it to continue to offer a titanium casing, but more overtly tout the weight and strength advantages of the material amid a focus on durability at a higher price point.

Leaving the more affordable titanium Apple Watch Edition in the lineup could also have the unwanted effect of cannibalizing sales of the new high-end model. Likewise, the new high-end Apple Watch could be much more appealing to some customers than the Apple Watch Edition, with meaningful differentiating aspects like display size, battery life, and design providing more justifiable reasons for an upsale.

With names like Apple Watch "Pro" being far from locked-in at this stage of the rumor cycle, it is also worth noting that the new high-end Apple Watch models could simply form the Apple Watch Edition line going forward. At minimum, it looks like the Apple Watch Edition line in its current form may not be around for much longer.

Related Forum: Apple Watch

Popular Stories

iphone se 4 modified flag edges

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
iPhone 16 Camera Lozenge 2 Perspective

iPhone 16 Lineup Rumored to Come in These Two New Colors

Sunday May 19, 2024 11:08 am PDT by
Apple analyst Ming-Chi Kuo today outlined his expectations for the iPhone 16 lineup's color options, revealing that two new colors should replace two of the existing shades. Kuo outlined his expectations in a post on X (formerly Twitter) earlier today. He believes that the iPhone 16 Pro and iPhone 16 Pro Max will be available in black, white or silver, gray or "Natural Titanium," and rose....
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices [Updated]

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
iphone se 4 modified flag edges

When to Expect the Next iPhone SE to Launch

Friday May 17, 2024 2:03 pm PDT by
It has been over two years since Apple released the third-generation iPhone SE, and rumors continue to surface about a new model. The latest word comes from The Information, which today reported that Apple plans to release a new iPhone SE with a design similar to the standard iPhone 14 in the spring of 2025. If this rumor is accurate, the iPhone SE would finally gain Face ID and a notch...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
24 months ago
Dang, I love the Apple Watch Edition. Love my Titanium Apple Watch 7.

It will be best if Apple just brings back the Ceramic Apple Watch.
Score: 22 Votes (Like | Disagree)
Adreitz Avatar
24 months ago
I always hated that "Edition" branding. It needs an adjective or it just sounds pretentious (or worse, like Apple Watch Addition).

Either way, technology of this small form factor is changing so rapidly that it doesn't seem worth it to me to invest in expensive materials. Your solid gold series 0 Apple Watch Edition is now an expensive paper weight.

Plus, the screen is the more obvious point of failure than the case. Put a raised lip around it, Apple!
Score: 19 Votes (Like | Disagree)
macsplusmacs Avatar
24 months ago
makes sense.

Although I will die a little inside knowing I never got a chance to buy a ceramic white Apple Watch before I die.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
24 months ago

The issue I always had with titanium it shows scratches so bad compared to stainless steel
If you get the natural titanium it will show the scuff however they can easily be buffed out without damaging the watch. I decided to go back to the space black titanium and it does not show any type of scratches or scuffing. Honestly, Titanium feels amazing due to its durability and being so lightweight. It does have the premium look compared to aluminum.
Score: 12 Votes (Like | Disagree)
zubikov Avatar
24 months ago
Apple does a piss-poor job of marketing the higher-end edition watch benefits. Many ppl just don't know what they're getting in regular vs edition watches, and only understand that they are shinier. Apple needs to make it clear that:

- DLC coating on black Hermes watches is damn near indestructible, and is far different that the scratch-prone stainless finish
- All edition watches have sapphire
Score: 11 Votes (Like | Disagree)
darngooddesign Avatar
24 months ago

makes sense.

Although I will die a little inside knowing I never got a chance to buy a ceramic white Apple Watch before I die.
They are on eBay.
Score: 9 Votes (Like | Disagree)