Bloomberg: Apple May Launch Rugged Apple Watch Model for Extreme Sports as Soon as This Year

Apple is weighing up the possibility of launching an Apple Watch with a rugged casing that's made for use in extreme environments, according to a new report from Bloomberg's Mark Gurman.

apple watch 6s 202009
From the report:

Apple Inc. is considering launching an Apple Watch with a rugged casing aimed at athletes, hikers and others who use the device in more extreme environments, according to people familiar with the matter.

The Cupertino, California-based technology giant has internally discussed introducing such a Watch variation later in 2021 or 2022 at the earliest, said the people, who asked not to be identified discussing private matters.

As noted by Gurman, this isn't the first time Apple has considered a rugged smartwatch. The company mulled releasing a model to appeal to extreme sports athletes alongside the original Apple Watch, which launched in 2015.

If Apple goes ahead this time, the rugged version would be an additional model similar to how Apple offers a lower-cost option called the Apple Watch SE and special editions co-branded with Nike Inc. and Hermes International. Sometimes dubbed the "Explorer Edition" inside Apple, the product would have the same functionality as a standard Apple Watch but with extra impact-resistance and protection in the vein of Casio's G-Shock watches.

The latest Apple Watch models are water resistant to 50 meters, but Gurman suggests that Apple could make a new device more "rugged" by giving it a rubberized casing, making it more resistant to damage in extreme environments compared to the current lineup of aluminum, titanium, and stainless steel cases.

Despite actively considering such a model, Gurman includes the usual caveat about rumored future products by noting that his sources say it could be ultimately canceled or delayed.

Apple is also working on new swim tracking features for the Apple Watch, according to the report, although no additional details were given.

Apple typically launches new Apple Watch models in September, but rumors are thin on the ground when it comes to a Series 7 model. According to Korean site ETNews, Apple will add blood glucose monitoring capabilities to the Apple Watch Series 7 using a non-invasive optical sensor.

Other rumors indicate a future version of the Apple Watch may adopt solid state buttons that don't physically click but instead provide haptic feedback to users when the buttons are touched, but it's not clear when this is coming.

Related Forum: Apple Watch

Popular Stories

sonny iphone 16 pro colors

New iPhone 16 and iPhone 16 Pro Colors Revealed Ahead of Apple Event

Friday September 6, 2024 5:01 am PDT by
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
iPhone 16 Pro Mock Article

How Much Will the iPhone 16 Cost?

Friday September 6, 2024 5:43 am PDT by
Apple's next-generation iPhone 16 series is expected to launch on September 20 and will compete in a quickly evolving smartphone market, and with some notable upgrades rumored, the new models could see price changes compared to previous years. Successive iPhone models always come with new features and hardware upgrades, but Apple typically does not increase the retail prices as a result....
its glowtime event youtube

Report Details Last-Minute Apple Event Rumors About New iPhones, Apple Watches, and AirPods

Friday September 6, 2024 4:40 am PDT by
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
Generic iOS 18 Feature Real Mock

iOS 18 Coming Later This Month With These 8 New Features

Tuesday September 3, 2024 12:07 pm PDT by
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
apple watch series 9 display

'Noticeably Thinner' Apple Watch Series 10 to Eventually Get Sleep Apnea Detection

Friday September 6, 2024 4:42 am PDT by
The Apple Watch Series 10 will include a new sleep apnea detection feature, but it may not be available as soon as the new model launches, according to Bloomberg's Mark Gurman. Sleep apnea detection, which builds on the watch's existing sleep tracking, will attempt to determine if a wearer has sleep apnea and then suggest further testing with a medical professional. Gurman had expressed...
iPhone 16 Side 2 Feature

iPhone 16 Pro Rumored to Break This 7-Year Streak at Apple

Friday September 6, 2024 7:41 am PDT by
The upcoming iPhone 16 Pro might break a seven-year streak at Apple. Taiwanese research firm TrendForce today reported that the iPhone 16 Pro will start at $1,099 in the U.S. with 256GB of storage, whereas the iPhone 15 Pro starts at $999 with 128GB of storage. If this information is accurate, it means that the iPhone 16 Pro will cost more for customers who otherwise would have opted for a...

Top Rated Comments

jyw104 Avatar
45 months ago
If they go rugged (and presumably an enlarged case), make the battery bigger. No good doing extreme sports/endurance events without worrying about the battery conking out halfway through.
Score: 25 Votes (Like | Disagree)
firewire9000 Avatar
45 months ago
I would love to see an Apple Watch more like a Casio G-Shock.
Score: 14 Votes (Like | Disagree)
scubachap Avatar
45 months ago
I've often wondered why they haven't done this. They could probably own the dive computer market in a couple years. (One universal device that you swop and change deco software as you needed using apps.) Garmin are dipping their toes into the water (sorry!) with their descent but it feels proprietary and eye wateringly expensive.
Score: 9 Votes (Like | Disagree)
iBluetooth Avatar
45 months ago
This makes sense as the market gets larger.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
45 months ago

But to your point, the rest look terrible outside of their intended use case.
Garmin watches look that way for reason. They are hardy and designed to take knocks without losing a sweat. It's also why I switch back to my old g-shock watch whenever I had to go back for my 2-week military training every year in the past, because I was afraid of accidentally damaging my apple watch while moving heavy equipment or during outfield exercises, didn't want to fuss over battery life and needed a device with a second hand to time-hack.

Apple's smartwatches are intended to look trendy and fashionable and you would ideally be as comfortable wearing them to a fancy dinner as much as you would go swimming with it. I am not sure Apple can maintain its fashion aspect while retaining the metallic finish.
Score: 5 Votes (Like | Disagree)
Mike_Trivisonno Avatar
45 months ago
Make a rugged iPhone next!
Score: 5 Votes (Like | Disagree)