Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.

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Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.

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The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.

The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Neutral)
Related Forum: Apple Watch

Top Rated Comments

Iconoclysm Avatar
74 months ago
Ouch! For the people who actually bought one.
Why? Now they've got a rare, first edition, Apple Watch that will probably end up selling on eBay for what they paid for it in about 10-20 years.
Score: 8 Votes (Like | Disagree)
LordQ Avatar
74 months ago
That ceramic watch is beautiful and definitely not that expensive. Might consider it!
Score: 4 Votes (Like | Disagree)
tmiw Avatar
74 months ago
haha, Shows how bad Apple judged the market regarding the gold watch.

Shows you that there is something seriously wrong with Apple...

Tim Cook doesn't have the leadership or the knowledge to know what are good products. He really needs to go!
Apple canceled products under Steve Jobs too. Remember the Motorola iPod/phone thing?
Score: 4 Votes (Like | Disagree)
stubbornapple Avatar
74 months ago
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
Score: 4 Votes (Like | Disagree)
Waxhead138 Avatar
74 months ago
The irony is, due to the discontinuation, these editions will end up more valuble in the long run as collectors pieces.
Score: 3 Votes (Like | Disagree)
Nevaborn Avatar
74 months ago
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
Score: 3 Votes (Like | Disagree)

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