Apple Discontinues Gold Apple Watch Edition Models

Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.

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Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.

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The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.

The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.

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Top Rated Comments

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19 months ago

Ouch! For the people who actually bought one.


Why? Now they've got a rare, first edition, Apple Watch that will probably end up selling on eBay for what they paid for it in about 10-20 years.
Rating: 7 Votes
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19 months ago

haha, Shows how bad Apple judged the market regarding the gold watch.

Shows you that there is something seriously wrong with Apple...

Tim Cook doesn't have the leadership or the knowledge to know what are good products. He really needs to go!


Apple canceled products under Steve Jobs too. Remember the Motorola iPod/phone thing?
Rating: 4 Votes
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19 months ago
That ceramic watch is beautiful and definitely not that expensive. Might consider it!
Rating: 4 Votes
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19 months ago
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
Rating: 3 Votes
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19 months ago
Sigh, this is so disappointing.
How will my new Apple Watch Edition ever match with my rose gold plated Lamborghini. :p

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I may have reused this joke on another thread, but it just keeps getting funnier. :D
Rating: 3 Votes
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19 months ago
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
Rating: 3 Votes
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19 months ago
Ouch! For the people who actually bought one.
Rating: 3 Votes
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19 months ago
The irony is, due to the discontinuation, these editions will end up more valuble in the long run as collectors pieces.
Rating: 3 Votes
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19 months ago
:p You mean there wasn't enough douche bags around to buy a $10,000 watch? Nooooooo.

So much for Apple high end fashion! Jonny is going to have to throw out all this crap now! :eek:
Rating: 2 Votes
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19 months ago

That ceramic watch is beautiful and definitely not that expensive. Might consider it!

I agree it's beautiful but did you misread the cost? $1250+taxes and you get a cheap, plain white rubber band. Seems ridiculously expensive to me. At least with gold everyone knows the worth of gold. The white looks cool, but also comes off as a bit of a toy.
Rating: 2 Votes
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