Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.
Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.
The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.
The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.
Related Roundups: Apple Watch, watchOS 6
Buyer's Guide: Apple Watch (Neutral)
Top Stories
Apple Acquires Weather App Dark Sky
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings.
Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy.
There is no ...
Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows.
A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...
Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday.
Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...
Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon.
We started seeing cases for the new low-cost iPhone back in early February,...
Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models.
Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...
Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg.
Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...
Apple Releases ProRes RAW Beta for Windows
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...
2020 iPad Pro Teardown Provides Closer Look at LiDAR Scanner and Confirms Incremental Update
iFixit today shared a video teardown of the new iPad Pro, which Apple unveiled earlier this month. iFixit found that most of the internals of the 2020 iPad Pro are the same as the 2018 model, confirming that the device is a relatively incremental update.
The most notable new feature seen inside the new iPad Pro was the LiDAR scanner, which measures the distance to surrounding objects up...
Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro.
The release notes:• Added support for restoring firmware on the 2019 Mac Pro
• Allow access to websites using TLS 1.0 and 1.1
• VPN: Configure Provider Designated Requirement for Custom SSL connection type
• VPN: Configure network options for ...
U.S. Government Using Mobile Ad Location Data to Track Compliance With Curbs on Movement
The U.S. government is using smartphone location data from the mobile ad industry to track people's movements amid the coronavirus outbreak, according to a Wall Street Journal report.
Local governments and the Centers for Disease Control and Prevention have received the anonymized data about people in areas of "geographic interest," with the aim being to create a portal of geolocation...
Top Rated Comments
(View all)Ouch! For the people who actually bought one.
Why? Now they've got a rare, first edition, Apple Watch that will probably end up selling on eBay for what they paid for it in about 10-20 years.
haha, Shows how bad Apple judged the market regarding the gold watch.
Shows you that there is something seriously wrong with Apple...
Tim Cook doesn't have the leadership or the knowledge to know what are good products. He really needs to go!
Apple canceled products under Steve Jobs too. Remember the Motorola iPod/phone thing?