Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.

applewatchedition
Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.

applewatcheditionceramic
The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.

The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.

Related Roundup: Apple Watch Series 9
Tag: Apple Watch Edition
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

Iconoclysm Avatar
Iconoclysm
95 months ago
Ouch! For the people who actually bought one.
Why? Now they've got a rare, first edition, Apple Watch that will probably end up selling on eBay for what they paid for it in about 10-20 years.
Score: 7 Votes (Like | Disagree)
LordQ Avatar
LordQ
95 months ago
That ceramic watch is beautiful and definitely not that expensive. Might consider it!
Score: 4 Votes (Like | Disagree)
tmiw Avatar
tmiw
95 months ago
haha, Shows how bad Apple judged the market regarding the gold watch.

Shows you that there is something seriously wrong with Apple...

Tim Cook doesn't have the leadership or the knowledge to know what are good products. He really needs to go!
Apple canceled products under Steve Jobs too. Remember the Motorola iPod/phone thing?
Score: 4 Votes (Like | Disagree)
stubbornapple Avatar
stubbornapple
95 months ago
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
Score: 4 Votes (Like | Disagree)
Waxhead138 Avatar
Waxhead138
95 months ago
The irony is, due to the discontinuation, these editions will end up more valuble in the long run as collectors pieces.
Score: 3 Votes (Like | Disagree)
Nevaborn Avatar
Nevaborn
95 months ago
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Read Full Article
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
Read Full Article • 135 comments
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Read Full Article • 76 comments
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Read Full Article • 32 comments
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
Read Full Article • 104 comments
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
Read Full Article • 80 comments
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
Read Full Article • 4 comments
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
Read Full Article • 28 comments