Apple today announced the debut of a new Ceramic Apple Watch, which is positioned as the high-end "Apple Watch Edition." With the introduction of the new glossy white Ceramic Apple Watch, Apple has discontinued the previous-generation 18-karat Gold and Rose Gold Apple Watch Edition models. Gold Apple Watch Edition models are no longer available for purchase from the Apple Online Store.
Pricing on the original Apple Watch Edition collection started at $10,000 and went as high as $17,000, and the quiet discontinuation of the Gold and Rose Gold models suggest they did not sell well enough to justify keeping them in the lineup.
The new Ceramic Apple Watch Edition is priced more affordably at $1,249 for the 38mm model and the $1,299 for the 42mm model. While the Gold and Rose Gold Apple Watch Edition models shipped with several band options, the Ceramic Apple Watch Edition is available with a single "Cloud White" Apple Watch Sport Band.
The Ceramic Apple Watch Edition will be available for pre-order alongside the other new Apple Watch Series 2 models on September 9.
For watchOS 27, Apple is testing new Apple Watch faces, and one of them is a simpler version of an existing Apple Watch Ultra watch face that could be coming to standard Series models.
Writing in his latest Power On newsletter, Bloomberg's Mark Gurman reports that Apple is testing multiple new faces for watchOS 27, code-named "Orchid." One of them is said to be a "simplified take" on the...
Apple today introduced its 2026 Pride Collection, including a new Apple Watch band, watch face, and a matching wallpaper for the iPhone and iPad.
Apple said its Pride Collection celebrates LGBTQ+ communities around the world during Pride Month in June and beyond. In addition, the company noted that it is proud to financially support organizations that serve LGBTQ+ communities.
The new Pri...
watchOS 26.5 fixes two Apple Watch bugs, according to Apple's release notes for the update, which is expected to be released next week.
Apple fixed bugs in the Messages and Workout apps:• Fixes an issue where Messages on Apple Watch may use SMS instead of iMessage when paired with a dual SIM iPhone
• Fixes an issue where Workout app audio alerts could fail to play if the phone was not...
If I remember correctly, when the Apple Watch was first released they tried to sell it as a fashion item. After today it's clear that Apple finally realized they'd be better off focusing on the warch as a fitness watch.
I always thought of it as a premium limited run as too many produced devalues the item. By ending it now it maintains it's prestige and will be a collectors piece.
