Apple to Launch New Apple Watch Pride Bands as Soon as This Week

Update: Since this story was published, Mark Gurman has clarified that he was referring only to new Apple Watch Pride bands, not a new "Pride" version of Apple Watch. The story headline has been revised to reflect the clarification.


Apple will soon announce the launch of a new "Pride" edition of the Apple Watch Series 7, along with a selection of new bands to celebrate Pride Month, based on information shared by Bloomberg journalist ‌Mark Gurman‌.

apple 2021 braided solo loop pride edition

2021 "Pride Edition" Braided Solo Loop

Over the last four years, Apple has debuted new Apple Watch Pride bands in the month of May, and last year on May 25 the company launched a "Pride Edition" Braided Solo Loop and Nike Sport Loop Apple Watch band, alongside a new Pride watch face.

This year, however, Apple could add something new to the mix by unveiling an actual "Pride version" of its latest Apple Watch alongside the new bands, assuming Gurman's choice of words is accurate.


According to the journalist's sources, updated marketing materials have already been sent to Apple's retail stores including images of the new Pride edition Apple Watch, and they'll be followed by new Pride bands, although they are set to arrive later this week.

In the meantime, Apple's existing Pride variants of its Braided Solo Loop and Nike Sport Loop can still be found exclusively on Apple's online store.

Popular Stories

Apple Creator Studio

Apple Introduces New 'Creator Studio' Bundle of Apps for $129 Per Year

Tuesday January 13, 2026 6:11 am PST by
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year. Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad Logic Pro on the Mac and iPad Pixelmator...
Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage [Resolved]

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
iPhone Top Left Hole Punch Face ID Feature Purple

New Leak Reveals iPhone 18 Pro Display Sizes, Under-Screen Face ID, and More

Wednesday January 14, 2026 7:09 am PST by
While the iPhone 18 Pro models are still around eight months away, a leaker has shared some alleged details about the devices. In a post on Chinese social media platform Weibo this week, the account Digital Chat Station said the iPhone 18 Pro and iPhone 18 Pro Max will have the same 6.3-inch and 6.9-inch display sizes as the iPhone 17 Pro and iPhone 17 Pro Max. Consistent with previous...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...

Top Rated Comments

Vangeli Avatar
48 months ago
I have every one so far but the latest one is gonna be difficult to top; eager to see what they’ve made.


Score: 33 Votes (Like | Disagree)
GhostOS Avatar
48 months ago
That band looks awesome, can't wait to see this year's version! ?️‍?
Score: 13 Votes (Like | Disagree)
SqB Avatar
48 months ago
The one pictured is from last year and it’s going to be tough to beat. My wife and I get frequent compliments on that band and they are very comfortable. I hope this years version is also braided because I’m hooked on that style.
Score: 11 Votes (Like | Disagree)
Pezimak Avatar
48 months ago
Not really into the whole pride stuff, but damn that looks cool.
Score: 11 Votes (Like | Disagree)
Rychiar Avatar
48 months ago
I still can’t even imagine buying an official apple band… they’re soooo overpriced and a band is something easily replicated by third parties, often for the better
Score: 11 Votes (Like | Disagree)
nortonandreev Avatar
48 months ago
Just got the new watch face!



Attachment Image
Score: 11 Votes (Like | Disagree)