Apple to Launch New Apple Watch Pride Bands as Soon as This Week
Update: Since this story was published, Mark Gurman has clarified that he was referring only to new Apple Watch Pride bands, not a new "Pride" version of Apple Watch. The story headline has been revised to reflect the clarification.
Apple will soon announce the launch of a new "Pride" edition of the Apple Watch Series 7, along with a selection of new bands to celebrate Pride Month, based on information shared by Bloomberg journalist Mark Gurman.

2021 "Pride Edition" Braided Solo Loop
Over the last four years, Apple has debuted new Apple Watch Pride bands in the month of May, and last year on May 25 the company
launched a "Pride Edition" Braided Solo Loop and Nike Sport Loop Apple Watch band, alongside a new Pride watch face.
This year, however, Apple could add something new to the mix by unveiling an actual "Pride version" of its latest Apple Watch alongside the new bands, assuming Gurman's choice of words is accurate.
According to the journalist's sources, updated marketing materials have already been sent to Apple's retail stores including images of the new Pride edition Apple Watch, and they'll be followed by new Pride bands, although they are set to arrive later this week.
In the meantime, Apple's existing Pride variants of its Braided Solo Loop and Nike Sport Loop can still be found exclusively on Apple's online store.
Popular Stories
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...