Apple has today announced a "Pride Edition" Braided Solo Loop and Nike Sport Loop Apple Watch band, alongside a new Pride watch face.
The Pride Edition Braided Solo Loop weaves together the original rainbow colors with those from various Pride flags. Like the other Braided Solo Loop Apple Watch bands, the strap features stretchable recycled yarn interwoven with silicone threads, designed for ultra-comfort without buckles or clasps, and comes in 12 sizes.
The Pride Edition Nike Sport Loop showcases the six colors of the original rainbow and features reflective yarn to aid visibility for users engaging in outdoor workouts at night. Like the other Nike Sport Loop Apple Watch bands, the design is focused on durability and adjustability.
The new Pride Edition bands are available to order today from Apple's online store and the Apple Store app, and will be available at Apple retail stores from May 25. The Pride Edition Braided Solo Loop is priced at $99 and the Pride Edition Nike Sport Loop is $49.
The new Pride Apple Watch bands come alongside a matching watch face. With a rotation of the Digital Crown or a raise of the wrist, the threads on the watch face infinitely scroll. The 2021 Pride watch face will arrive soon as part of a software update, according to Apple.
For the first time, Apple is also including new App Clip functionality within the Apple Watch band's packaging to give a simple and convenient way for customers to immediately access the new matching watch face.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Tuesday February 17, 2026 6:35 pm PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai. And now, rumors are surfacing about Apple's broader plans for that week.
Daring Fireball's John Gruber today guessed that Apple will announce new products on a day-by-day basis from Monday, March 2 through Wednesday, March 4:What strikes...
