Apple Fined €5 Million for Ninth Time in the Netherlands Over Third-Party In-App Payment Systems

Apple has been hit with its ninth €5 million ($5.5 million) fine in the Netherlands for ostensibly continuing to insufficiently meet new requirements regarding alternative payment systems for dating apps, Reuters reports.

iOS App Store General Feature Clorange
The Dutch Authority for Consumers and Markets (ACM) said that Apple had sent it "new proposals" on Monday in an attempt to resolve the company's dispute over allowing dating app developers to use third-party payment methods in the Netherlands. The ACM did not disclose any details about Apple's newly proposed remedy, which it said it would now assess, and the organization continued to impose its ninth weekly penalty of €5 million on the company.

Apple has now been fined a total of €45 million ($49.5 million). The regulator will only be able to fine Apple one more time, since it will then reach its maximum total penalty of €50 million.

Apple said in mid-January that it would comply with the ACM's ruling on allowing alternative payment systems for dating apps, but the company's terms included only reducing its commission on such purchases from the standard 30% to 27%, requiring developers to maintain separate app binaries, and requiring developers to submit monthly records of sales through alternative means to Apple in order to track commissions.

The ACM said that Apple had "raised several barriers" for dating apps looking to offer alternative payment systems in the Netherlands and was forcing dating apps to choose between the App Store's standard in-app purchase system or alternative payment systems. The regulator said that dating apps must be able to offer both options in the Netherlands.

Apple has repeatedly appealed the ACM's order, arguing that alternative payment systems in the ‌App Store‌ pose privacy and security risks for customers. Apple has previously said it will be unable to assist customers with refund requests, subscription management, and other issues encountered when purchasing digital goods and services through alternative systems.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

ouimetnick Avatar
50 months ago
“We comply with all local laws and regulations in countries that we operate in”

-Timothy D Cook
Score: 18 Votes (Like | Disagree)
DarelRex Avatar
50 months ago
Apple says it's already complying: dating app developers now can submit an alternate, Netherlands-only version of their app, that features the non-Apple payment option. The regulator's saying no, they should be allowed to submit just a single version of their app that includes this feature. But that would make this law take effect throughout the world, not just in the Netherlands. Of course, that's what the regulator wants! Hence the fines, because Apple is never going to do that.
Score: 11 Votes (Like | Disagree)
BaldiMac Avatar
50 months ago
Being that this case was initiated by the Match group, here is what the Mozilla Foundation has uncovered about their pricing practices.

https://foundation.mozilla.org/en/blog/new-research-tinders-opaque-unfair-pricing-algorithm-can-charge-users-up-to-five-times-more-for-same-service/
http://www.fosspatents.com/2022/02/tinder-pricing-scandal-dutch-regulator.html

Tinder Plus users around the world must engage with an opaque and unfair personalized pricing algorithm, according to new research by Mozilla and Consumers International.

The research — which spanned five continents — reveals that within a single country, consumers can be quoted up to 31 unique price points for a Tinder Plus subscription. Further, some people are charged up to five times more for the exact same service: In the Netherlands, prices ranged from $4.45 to $25.95. In the U.S., they ranged from $4.99 to $26.99.

Consumers International and Mozilla also determined that Tinder’s personalized pricing algorithm can charge older users more money. On average across the six countries investigated, 30-49 year-olds were charged 65.3% more than 18-29 year-olds. This is occurring even after Tinder faced a $24 million lawsuit for unfair pricing based on age ('https://news.bloomberglaw.com/us-law-week/tinders-24-million-deal-to-end-age-discrimination-suit-undone') in California.



The "Coalition for App Fairness" isn't trying to help the little guy here. They're using lobbying and lawsuits to gain more power to screw the consumers.
Score: 9 Votes (Like | Disagree)
Danfango Avatar
50 months ago

Why dating apps specifically? Why not all apps?
These aren't dating apps. They are prostitution apps masquerading as dating apps. They run a cash slicing monopoly on prostitution payments and are pissed that someone else is in on their pimping.

This is completely legal in NL which is why there is a regulator.

Lets also remember exactly how hard it was to cancel subscriptions everywhere before someone took the ability away from every shyster out there. This is where the regulators are doing damage to the consumers and supporting the business only. That's not a regulator, that's enforcing a corporate monopoly instead. Which is a crap ton worse.
Score: 8 Votes (Like | Disagree)
huge_apple_fangirl Avatar
50 months ago

Under the initial draft of the DMA, examples of obligations on gatekeepers include:


* Allowing third parties to inter-operate with the gatekeeper's own service in certain specific situations.
* Allowing business users to access data that they generate in their use of the gatekeeper's platform.
* Providing companies advertising on their platform with the tools and information necessary for advertisers and publishers to carry out their own independent verification of their advertisements hosted by the gatekeeper.
* Allowing business users to promote their offer and conclude contracts with their customers outside the gatekeeper's platform.

Examples of prohibited behaviour include:


* Self-preferencing – treating services and products offered by the gatekeeper itself more favourably in ranking than similar services or products offered by third parties on the gatekeeper's platform.
* Usage of certain data, including usage by a gatekeeper of any non-public data from business users on its platform to compete with those businesses, and combining personal data obtained from the core platform services with any other service unless in accordance with the General Data Protection Regulation (GDPR).
* Preventing consumers from linking up to businesses outside their platforms.

It all sounds like great ideas on paper. But in reality, like so many EU tech regulations, it will have unforeseen consequences. Instead of Apple designing the product, bureaucrats in Brussels will. We will end up with something like this:


Attachment Image
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
50 months ago
One more fine to go and it's a wrap. At this point, I think Apple is pretty much waiting to get fined one last time too.
Score: 6 Votes (Like | Disagree)