New Apple Music App Name Leaked by Beta Code
The name of Apple's new classical music-focused app appears to have been leaked by code from the company's Android app.
Last year, Apple announced its purchase of the classical music streaming service Primephonic, which offered advanced search and browse features specially optimized for classical music. At the time, Apple said that the best elements of Primephonic would become a part of Apple Music, providing subscribers with a significantly improved classical music experience.
Crucially, the company added that it will launch a new Apple Music app in 2022 dedicated to classical music, combining Primephonic's user interface and specializations for classical music with the Apple Music library and features such as Lossless and Spatial Audio.
The name of the new, dedicated classical music app was not mentioned at the time. Now, lines of code discovered by 9to5Google in the Apple Music beta on Android suggest it could simply be called "Apple Classical," with the code string referring to the ability to open a compatible track directly in the new, optimized service.
Late last year, Apple advertised a job for a UX Designer to work on the new standalone music app. According to the job description, the candidate was expected to "provide UX expertise and new perspectives specifically for Primephonic" in order to help realize a distinct experience for classical music that would include "visual, audial, and haptic" aspects, which may provide a hint of what the new app could offer.
While the job listing suggested that the Primephonic brand will persist in some form as part of Apple's classical offering, it seems possible that it could continue to exist as a sub-section of the new service under "Apple Classical."
According to Bloomberg's Mark Gurman, Apple is rumored to be planning to host a special event on March 8 to unveil a new iPhone SE, iPad Air, and Mac mini, so the new classical Apple Music app could be elaborated upon then alongside the other announcements.