2022 'MacBook' and 'iMac Pro' Could Help Apple Simplify Its Naming Strategy

Apple could be looking to simplify the naming of its product lineups, most noticeably with the launch of a "MacBook" and "iMac Pro" in 2022, according to recent rumors.

apple devices security bug bounty mac iphone ipad
Apple is believed to be preparing to launch five new Macs in 2022, including a new high-end ‌iMac‌, a redesigned MacBook Air, an updated Mac mini, entry-level MacBook Pro, and Mac Pro with Apple silicon.

While multiple reports indicate that Apple is working on a direct successor to 2020's ‌MacBook Air‌, a recent rumor from the leaker known as "Dylandkt" claimed that this new model may not be branded as the "‌MacBook Air‌." Instead, it would simply be the "MacBook."

This would not be the first time Apple has offered a "MacBook." The company sold a MacBook from 2006 to 2012, and again from 2015 to 2019. The last 12-inch MacBook model offered the same low-powered, tapered, USB-C-centric, and fanless design of the subsequent ‌MacBook Air‌, so they were clearly positioned as similar devices.

Elsewhere in the product lineup, the inverse may happen with the ‌iMac‌. In recent years, Apple has sold two main ‌iMac‌ models: a 21.5-inch model and a more powerful 27-inch model. Earlier this year, the 21.5-inch model was replaced with an all-new 24-inch model with the M1 chip. The 27-inch model has yet to receive a redesign or an update with Apple silicon, but another rumor from Dylandkt claims that the new model could actually be called the "‌iMac‌ Pro."

Apple previously offered an ‌iMac‌ Pro in Space Gray from 2017, in addition to the other two ‌iMac‌ models, but the machine was discontinued in early 2021. The high-end ‌iMac‌ model rumored to launch next year is expected to feature a different design, more ports, and more powerful chips compared to the 24-inch model. The "‌iMac‌ Pro" moniker could make it clearer to customers that the larger, high-end ‌iMac‌ is a professional machine that is significantly different from its smaller sibling, rather than just calling both models the "‌iMac‌" as in previous years.

These changes would mean that there was simply the "MacBook" and "MacBook Pro" in terms of Apple laptops, and the "‌iMac‌" and "‌iMac‌ Pro" for Apple all-in-one desktops. This would also bring the Mac more in line with the iPhone, where there is primarily only the "iPhone 13" and "‌iPhone 13‌ Pro."

As machines that are expected to get a major overhaul, it seems plausible that Apple could use the launch of the "MacBook" and "‌iMac‌ Pro" to simplify the Mac lineup's naming. Apple once considered launching an "Apple Watch Pro", but there is no sign of the "Pro" label coming to the Apple Watch for 2022 even though a new model with a "rugged" casing designed for sports and challenging environments is reportedly on the way.

The iPad lineup, on the other hand, remains an open question due to the prominence of the iPad Air, which is offered in between the entry-level ‌iPad‌ and the high-end iPad Pro, so Apple could yet have some way to go before it achieves consistency across the naming of its major products.

Related Roundups: iMac, MacBook Air
Related Forums: iMac, MacBook Air

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
iOS 18 Calendar Feature

iOS 18: Calendar App Design Changes and Reminders Integration

Tuesday June 18, 2024 6:16 am PDT by
Apple in iOS 18 has given the Calendar app a major update, adding some welcome interface design changes, not to mention long-awaited integration with Reminders. In the month-by-month calendar view, the month now appears in large bold font in the top left, while the Events list toggle has been replaced by a new button that lets you choose between Compact, Stacked, Details, and List views. ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

macduke Avatar
33 months ago
I want a Mac Mini Pro. Just put a Max chip in there. I don’t care if it somehow has a notch too.
Score: 44 Votes (Like | Disagree)
ThomasJL Avatar
33 months ago
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Score: 37 Votes (Like | Disagree)
bluewalt Avatar
33 months ago
For the iPad, They could have used "SE" for entry level, "iPad" for the current "iPad Air", and "iPad Pro". This would give an entire uniformity.
Score: 36 Votes (Like | Disagree)
HMFIC03 Avatar
33 months ago
No matter what’s it’s called it will never be more confusing than PC model names. A total under appreciated feature of macs is the simplicity of viewing the mfr year and specs in one place on all macs. The three different PC modes I have in my work office required lots of internet scouring to figure out build dates and specs.
Score: 33 Votes (Like | Disagree)
deckard666 Avatar
33 months ago

“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
I like the idea Tim single handedly does product names ? Perhaps he does the catering too ?
Score: 19 Votes (Like | Disagree)
dszakal Avatar
33 months ago
I want to buy an iMac Air Pro Plus Max Rewards Program++
Score: 14 Votes (Like | Disagree)