2022 'MacBook' and 'iMac Pro' Could Help Apple Simplify Its Naming Strategy

Apple could be looking to simplify the naming of its product lineups, most noticeably with the launch of a "MacBook" and "iMac Pro" in 2022, according to recent rumors.

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Apple is believed to be preparing to launch five new Macs in 2022, including a new high-end ‌iMac‌, a redesigned MacBook Air, an updated Mac mini, entry-level MacBook Pro, and Mac Pro with Apple silicon.

While multiple reports indicate that Apple is working on a direct successor to 2020's ‌MacBook Air‌, a recent rumor from the leaker known as "Dylandkt" claimed that this new model may not be branded as the "‌MacBook Air‌." Instead, it would simply be the "MacBook."

This would not be the first time Apple has offered a "MacBook." The company sold a MacBook from 2006 to 2012, and again from 2015 to 2019. The last 12-inch MacBook model offered the same low-powered, tapered, USB-C-centric, and fanless design of the subsequent ‌MacBook Air‌, so they were clearly positioned as similar devices.

Elsewhere in the product lineup, the inverse may happen with the ‌iMac‌. In recent years, Apple has sold two main ‌iMac‌ models: a 21.5-inch model and a more powerful 27-inch model. Earlier this year, the 21.5-inch model was replaced with an all-new 24-inch model with the M1 chip. The 27-inch model has yet to receive a redesign or an update with Apple silicon, but another rumor from Dylandkt claims that the new model could actually be called the "‌iMac‌ Pro."

Apple previously offered an ‌iMac‌ Pro in Space Gray from 2017, in addition to the other two ‌iMac‌ models, but the machine was discontinued in early 2021. The high-end ‌iMac‌ model rumored to launch next year is expected to feature a different design, more ports, and more powerful chips compared to the 24-inch model. The "‌iMac‌ Pro" moniker could make it clearer to customers that the larger, high-end ‌iMac‌ is a professional machine that is significantly different from its smaller sibling, rather than just calling both models the "‌iMac‌" as in previous years.

These changes would mean that there was simply the "MacBook" and "MacBook Pro" in terms of Apple laptops, and the "‌iMac‌" and "‌iMac‌ Pro" for Apple all-in-one desktops. This would also bring the Mac more in line with the iPhone, where there is primarily only the "iPhone 13" and "iPhone 13 Pro."

As machines that are expected to get a major overhaul, it seems plausible that Apple could use the launch of the "MacBook" and "‌iMac‌ Pro" to simplify the Mac lineup's naming. Apple once considered launching an "Apple Watch Pro", but there is no sign of the "Pro" label coming to the Apple Watch for 2022 even though a new model with a "rugged" casing designed for sports and challenging environments is reportedly on the way.

The iPad lineup, on the other hand, remains an open question due to the prominence of the iPad Air, which is offered in between the entry-level ‌iPad‌ and the high-end iPad Pro, so Apple could yet have some way to go before it achieves consistency across the naming of its major products.

Related Roundups: iMac, MacBook Air
Related Forums: iMac, MacBook Air

Top Rated Comments

macduke Avatar
13 months ago
I want a Mac Mini Pro. Just put a Max chip in there. I don’t care if it somehow has a notch too.
Score: 44 Votes (Like | Disagree)
ThomasJL Avatar
13 months ago
“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
Score: 37 Votes (Like | Disagree)
bluewalt Avatar
13 months ago
For the iPad, They could have used "SE" for entry level, "iPad" for the current "iPad Air", and "iPad Pro". This would give an entire uniformity.
Score: 36 Votes (Like | Disagree)
HMFIC03 Avatar
13 months ago
No matter what’s it’s called it will never be more confusing than PC model names. A total under appreciated feature of macs is the simplicity of viewing the mfr year and specs in one place on all macs. The three different PC modes I have in my work office required lots of internet scouring to figure out build dates and specs.
Score: 33 Votes (Like | Disagree)
deckard666 Avatar
13 months ago

“iMac Pro”—a name that shows Tim Cook’s cluelessness and that he is not a product person (because he is an MBA suit who cares more about shareholders than users).

Cook messed up Apple naming conventions. i-devices are named with an “i” to show that they are consumer devices. “Pro” devices are named with “Pro” to show that they are professional devices. That naming convention was created under Steve Jobs because he was a product person (because he cared more about users than about shareholders).

The iMac was created for the consumer market. The Mac Pro was created for professionals. The iMac Pro is a joke of a name because, although it is the most technologically advanced computer in the iMac line, it is not internally expandable like the Mac Pro. Professionals need internal expandability in their computers.

The iPhone Pro is a joke of a name because, although it is the most technologically advanced smartphone on the market, it is not predominantly a device for professionals.

Cook messed up other names, too. He messed up the “MagSafe” name by applying it to a phone charger that has absolutely nothing to do with keeping the phone safe from damage in the event that the wire is pulled.

Cook messed up the “Air” name which was meant to be the lightest weight product in a given category (because air is light). Under Jobs, the MacBook Air used the name “Air” because it was the lightest product in the MacBook product line. Under Clueless Cook, a MacBook named just “MacBook” was released which was lighter than the then-available MacBook Air. Also, the iPad Air is not the lightest iPad.
I like the idea Tim single handedly does product names ? Perhaps he does the catering too ?
Score: 19 Votes (Like | Disagree)
dszakal Avatar
13 months ago
I want to buy an iMac Air Pro Plus Max Rewards Program++
Score: 14 Votes (Like | Disagree)

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