Apple's plans for an "Apple Watch Pro" recently emerged, indicating that the company was considering a "Pro" moniker for a high-end smartwatch.
According to files on an Apple Watch demonstration unit used in retail stores from 2015, Apple considered using the brand name "Apple Watch Pro" for some smartwatch models around the time of the Apple Watch's launch. The information was shared by "Apple Demo" on Twitter, who showed the allegedly official image dated February 26, 2015. The file was in a folder of other Apple Watch logos, including a logo for the Apple Watch Edition and Apple Watch Sport from around that time.
It is not clear if the "Apple Watch Pro" logo was intended to be used for an unreleased model or just served as a placeholder for internal use only. The "Pro" part of the logo uses an older Apple font, Myriad Pro, rather than the more recent San Francisco font used for the "Apple Watch" part of the logo, which may suggest it was never locked in.
Apple uses "Pro" branding for some its high-end devices across many of its product lines, including the iPhone, iPad, Mac, and AirPods. It is possible that Apple considered using the "Pro" nomenclature for the stainless steel Apple Watch models, just as it has for stainless steel iPhone models in recent years.
While the plans for an "Apple Watch Pro" are now six years old, it may make sense for Apple to use the name in the future for its stainless steel Apple Watch to make the naming of its product lines more consistent and clear. That being said, Apple is rumored to be working on an Apple Watch "Explorer Edition", featuring a more rugged casing to rival the likes of Casio G-Shock watches, which could also feasibly be a "Pro" model.
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Wednesday April 24, 2024 3:39 pm PDT by Juli Clover
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
Wednesday April 24, 2024 2:05 pm PDT by Joe Rossignol
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...
