Apple is looking to create an "entirely new application paradigm" for augmented and virtual reality according to a new job listing, highlighting the company's growing ambitions in the AR and VR space as it ramps up the development of its next-generation products.
The role will include "working closely with Apple's UI frameworks, Human Interface designers and system software teams" in building out Apple's augmented and virtual reality experiences. "This role will push you to think outside-the-box, and solve incredibly ambitious and interesting problems in the AR/VR space," the job listing adds.
Following years of research and development, Apple is expected to release its first AR-focused device in 2022. The device, likely to come in the form of a headset, will be Apple's first major push into the increasingly vibrant AR and VR space. The company's first headset is not expected to be a mainstream hit at first, with credible reports suggesting it will remain a niche product aimed largely at developers for media consumption, communication, and gaming.
Further down the line, Apple plans to release augmented reality glasses. These glasses, unlike the headset, will be in a smaller form factor and are likely to appeal more to the masses. "Apple Glasses" are expected to debut by 2025 at the earliest, with the second generation of Apple's AR headset now rumored to launch in 2024.
Thursday October 31, 2024 9:42 am PDT by Tim Hardwick
Apple is set to release iOS 18.2 in December, bringing the second round of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update brings several major advancements to Apple's AI integration, including completely new image generation tools and a range of Visual Intelligence-based enhancements. There are a handful of new non-AI related feature controls incoming as well.
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Wednesday October 30, 2024 8:01 am PDT by Tim Hardwick
Apple today announced new 14-inch and 16-inch MacBook Pro models featuring M4 Pro and M4 Max chips, alongside a new entry-level 14-inch MacBook Pro powered by the M4 chip.
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The new M4 Pro and M4 Max machines come with a minimum of 24GB of Unified Memory as standard, up from 18GB in the previous models. Both models feature three...
Thursday October 31, 2024 7:06 pm PDT by Joe Rossignol
The first Geekbench 6 benchmark results for the M4 Pro chip surfaced today. Impressively, the results that are available so far show that the highest-end M4 Pro chip is faster than the highest-end M2 Ultra chip in terms of peak multi-core CPU performance.
Here is a comparison of the results:
Mac mini with M4 Pro (14-core CPU): 22,094 multi-core score (average of 11 results)
Mac Studio...
Wednesday October 30, 2024 8:04 am PDT by Joe Rossignol
Apple today in its new MacBook Pro press release announced that the MacBook Air lineup now starts with 16GB of RAM, up from 8GB previously.
This change applies to the 13-inch model with the M2 chip, the 13-inch model with the M3 chip, and the 15-inch model with the M3 chip.
In the U.S., the MacBook Air lineup continues to start at $999, so there is no price increase associated with the...
Apple today announced fully redesigned Mac mini models featuring the M4 and M4 Pro chips, a considerably smaller casing, two front-facing USB-C ports, Thunderbolt 5 connectivity, and more.
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The product refresh marks the first time the Mac mini has been redesigned in over a decade. The enclosure now measures just five by five inches...
Wednesday October 30, 2024 9:24 am PDT by Tim Hardwick
Apple this week made three key Mac product announcements: new iMac, Mac mini, and MacBook Pro models. These machines bring the M4 chip series to Apple's Mac lineup for the first time, but each in its own way offers several new features and changes that go beyond processors.
Below, we've compiled a recap of all the highlights.
New iMac
Apple on Monday announced its latest 24-inch iMac,...
Thursday October 31, 2024 4:00 pm PDT by Joe Rossignol
While the new MacBook Pro lineup features faster M4 chip options, Thunderbolt 5 support for higher-end configurations, a nano-texture display option, and more, most of the previous MacBook Pro models with Apple silicon chips still offer the latest overall design, and fast performance, which might lead you to avoid upgrading this year.
If you are planning to skip the new MacBook Pro, here are ...
AR is where it is at. Walk into a store. Look at items on the shelves. Eye tracking knows what you are looking at. HUD displays the price of the product, how often you buy the product. If you buy the product often and have run out at home, a reminder might pop up and indicate how many items would be worth purchasing (based on your purchase history).
You pick up a pack of biscuits, instantly the ingredients list pops up (no more impossibly small ingredients lists on packages). If you are someone with allergies it can warn you if their are ingreients that might cause you a problem. Perhaps even indicate a similar item that does not have something you are allergic to.
As you scan the isles looking for something, the system notices you are searching - prompting you to indicate what you are looking for. You say 'cheese', and a pop up on the display shows 'isle 14' with an arrow indicating the direction to head in.
All pricing labels, paper notices, stickers etc will all dissappear. As a store owner - when there is need to change the price of something - change it in the system and you are done. No meed to update signs or anything - customers see the new proce via their AR immediately. Add a new product to shelves, same story.
Repairing something - HUD shows which screws to remove next, their type and size by highlighting them on the item you are looking at using AR. Complete a step and it shows you the next step. Diagnosing a hardware problem, status shows on the HUD.
It goes on and on, and it is all AR. VR might be 'cool' or useful in training, but I really think AR is where it is at.
The biggest issue is to have a data interchange format that all AR devices support, image recognition that works, and the ability for people to easily create AR resources such as a repair guide for a peice of hardware, or a map of a store and where items are on shelves. The likelyhood that AR itself could be used as a tool for inputting this data in the first place is immesly high. Walk around your store amd it creats a map, look at shelves and it picks up on products and where they are located. No need to type all this data in, making it easy for people to start using in the first place.
Interesting comments here calling for a "killer app".
An anecdote: I was watching a presentation at a large mobile phone conference (GSM World, maybe) just when mobile internet was becoming available. Everyone was looking for the "killer app" that would make it take off. The presenter said "You're all looking for the killer app, but the killer app for mobile phones is voice!" The entire audience, many hundreds of mobile professionals, gave a standing ovation at that comment.
That was the view of professionals back then, and they completely failed to understand the usefulness of data on the phone. They couldn't envision anything beyond incremental progress. Look at what we have now, and realize that there is no single "killer app" for VR/AR. Entire industries will be created, and we have no idea what they will be from our perspective of today. Don't make the mistake of the phone people.