Apple is looking to create an "entirely new application paradigm" for augmented and virtual reality according to a new job listing, highlighting the company's growing ambitions in the AR and VR space as it ramps up the development of its next-generation products.
The role will include "working closely with Apple's UI frameworks, Human Interface designers and system software teams" in building out Apple's augmented and virtual reality experiences. "This role will push you to think outside-the-box, and solve incredibly ambitious and interesting problems in the AR/VR space," the job listing adds.
Following years of research and development, Apple is expected to release its first AR-focused device in 2022. The device, likely to come in the form of a headset, will be Apple's first major push into the increasingly vibrant AR and VR space. The company's first headset is not expected to be a mainstream hit at first, with credible reports suggesting it will remain a niche product aimed largely at developers for media consumption, communication, and gaming.
AR is where it is at. Walk into a store. Look at items on the shelves. Eye tracking knows what you are looking at. HUD displays the price of the product, how often you buy the product. If you buy the product often and have run out at home, a reminder might pop up and indicate how many items would be worth purchasing (based on your purchase history).
You pick up a pack of biscuits, instantly the ingredients list pops up (no more impossibly small ingredients lists on packages). If you are someone with allergies it can warn you if their are ingreients that might cause you a problem. Perhaps even indicate a similar item that does not have something you are allergic to.
As you scan the isles looking for something, the system notices you are searching - prompting you to indicate what you are looking for. You say 'cheese', and a pop up on the display shows 'isle 14' with an arrow indicating the direction to head in.
All pricing labels, paper notices, stickers etc will all dissappear. As a store owner - when there is need to change the price of something - change it in the system and you are done. No meed to update signs or anything - customers see the new proce via their AR immediately. Add a new product to shelves, same story.
Repairing something - HUD shows which screws to remove next, their type and size by highlighting them on the item you are looking at using AR. Complete a step and it shows you the next step. Diagnosing a hardware problem, status shows on the HUD.
It goes on and on, and it is all AR. VR might be 'cool' or useful in training, but I really think AR is where it is at.
The biggest issue is to have a data interchange format that all AR devices support, image recognition that works, and the ability for people to easily create AR resources such as a repair guide for a peice of hardware, or a map of a store and where items are on shelves. The likelyhood that AR itself could be used as a tool for inputting this data in the first place is immesly high. Walk around your store amd it creats a map, look at shelves and it picks up on products and where they are located. No need to type all this data in, making it easy for people to start using in the first place.
Interesting comments here calling for a "killer app".
An anecdote: I was watching a presentation at a large mobile phone conference (GSM World, maybe) just when mobile internet was becoming available. Everyone was looking for the "killer app" that would make it take off. The presenter said "You're all looking for the killer app, but the killer app for mobile phones is voice!" The entire audience, many hundreds of mobile professionals, gave a standing ovation at that comment.
That was the view of professionals back then, and they completely failed to understand the usefulness of data on the phone. They couldn't envision anything beyond incremental progress. Look at what we have now, and realize that there is no single "killer app" for VR/AR. Entire industries will be created, and we have no idea what they will be from our perspective of today. Don't make the mistake of the phone people.
Monday October 18, 2021 9:05 pm PDT by Juli Clover
Apple may not begin production on its upcoming AR/VR headset until the end of the fourth quarter of 2022, Apple analyst Ming-Chi Kuo said today in a note sent out to investors. That would likely result in the device launching late in 2022 or in early 2023.
Before launching the headset, Apple wants to have "complete software, ecosystem, and services," which Kuo cites as the reason why Apple ...
Samsung is significantly falling behind in the rush to bring augmented reality (AR) and virtual reality (VR) devices to market, partially due to the company's "obsession" with foldable smartphones, The Korea Herald reports.
Apple mixed-reality headset concept render based on purported leaked information by Ian Zelbo Samsung's main competitors, including Apple, Microsoft, Meta, and Sony, are...
Some Meta employees are being aggressively pushed to apply for other jobs at the company and embrace the recent drive toward augmented reality (AR) and virtual reality (VR), while others are choosing to defect to competitors such as Apple, The New York Times reports.
Since Facebook rebranded as Meta and lauded the future of the "metaverse," the company is said to have undergone a sweeping...
Thursday September 2, 2021 10:08 am PDT by Juli Clover
The first AR/VR headset that Apple has in development will need to be wirelessly tethered to an iPhone or another Apple device to unlock full functionality, reports The Information.
It will be similar to the WiFi-only version of the Apple Watch, which requires an iPhone connection to work. The headset is meant to wirelessly communicate with another Apple device, which will handle most of the ...
Meta has stopped developing its scratch-built operating system for augmented-reality (AR) and virtual-reality (VR) devices, according to The Information.
In a paywalled report published earlier today, The Information claims that Meta stopped the development of its operating system designed for Oculus virtual-reality devices and the company's upcoming augmented-reality glasses in November...
Google has internally kickstarted the development of an augmented reality headset that will "blend computer graphics with a video feed of the real world" to deliver an immersive AR experience, with a launch tentatively set for 2024, according to a report from The Verge.
The report describes the headset, codenamed Project Iris, as a "tightly kept secret" at Google with around 300 employees...
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report.
Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...
Wednesday February 9, 2022 2:12 am PST by Tim Hardwick
New references to "realityOS," the AR/VR operating system that will run Apple's rumored mixed reality headset, have been found in App Store upload logs and Apple open source code this morning.
Concept render based on purported leaked information by Ian Zelbo Apple is working on at least two AR projects that include an augmented reality headset set to be released in late 2022 or 2023, followed ...
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom.
In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Apple's new 13-inch MacBook Pro with the M2 chip features a significantly slower SSD compared to the previous model, resulting in poorer performance in some workflows, it has been discovered.
Specifically, it has been found that the $1,299 base model with 256GB of storage has significantly slower SSD read and write speeds compared to the equivalent previous-generation 13-inch MacBook Pro....
Apple on May 16 released iOS 15.5 and iPadOS 15.5, bringing improvements for Podcasts and Apple Cash, the ability to see Wi-Fi signal of HomePods, dozens of security fixes, and more.
Top Rated Comments
Walk into a store. Look at items on the shelves. Eye tracking knows what you are looking at. HUD displays the price of the product, how often you buy the product. If you buy the product often and have run out at home, a reminder might pop up and indicate how many items would be worth purchasing (based on your purchase history).
You pick up a pack of biscuits, instantly the ingredients list pops up (no more impossibly small ingredients lists on packages).
If you are someone with allergies it can warn you if their are ingreients that might cause you a problem. Perhaps even indicate a similar item that does not have something you are allergic to.
As you scan the isles looking for something, the system notices you are searching - prompting you to indicate what you are looking for. You say 'cheese', and a pop up on the display shows 'isle 14' with an arrow indicating the direction to head in.
All pricing labels, paper notices, stickers etc will all dissappear.
As a store owner - when there is need to change the price of something - change it in the system and you are done. No meed to update signs or anything - customers see the new proce via their AR immediately.
Add a new product to shelves, same story.
Repairing something - HUD shows which screws to remove next, their type and size by highlighting them on the item you are looking at using AR. Complete a step and it shows you the next step.
Diagnosing a hardware problem, status shows on the HUD.
It goes on and on, and it is all AR. VR might be 'cool' or useful in training, but I really think AR is where it is at.
The biggest issue is to have a data interchange format that all AR devices support, image recognition that works, and the ability for people to easily create AR resources such as a repair guide for a peice of hardware, or a map of a store and where items are on shelves. The likelyhood that AR itself could be used as a tool for inputting this data in the first place is immesly high. Walk around your store amd it creats a map, look at shelves and it picks up on products and where they are located. No need to type all this data in, making it easy for people to start using in the first place.
Instead, we've been using HoloLens and remote assistance to guide the on site fitter/mechanic.
When your machine costs 10-100k per hour it is down, getting a diagnosis or fix hours, days or weeks earlier is a MASSIVE win.
Just because YOU have no application for it, doesn't mean there are no applications for this tech. People are using it TODAY to solve real problems.
I can't wait to see what Apple do with this. because even in the janky, half-assed state that Microsoft's offering is, it is useful already.
I'm sure Apple's implementation, when it finally drops, will be far better.
An anecdote: I was watching a presentation at a large mobile phone conference (GSM World, maybe) just when mobile internet was becoming available. Everyone was looking for the "killer app" that would make it take off. The presenter said "You're all looking for the killer app, but the killer app for mobile phones is voice!" The entire audience, many hundreds of mobile professionals, gave a standing ovation at that comment.
That was the view of professionals back then, and they completely failed to understand the usefulness of data on the phone. They couldn't envision anything beyond incremental progress. Look at what we have now, and realize that there is no single "killer app" for VR/AR. Entire industries will be created, and we have no idea what they will be from our perspective of today. Don't make the mistake of the phone people.
World class hardware with just working level software!
Hardware is ready & only few months left for launch and now they’re focusing on software.
This is going to unleash addiction and associated social mayhem on a level you would never imagine.
Looking back, 2016-2021 are going to seem like periods of calm and normalcy compared to the insanity we are going to have to deal with.
**** all these ****** immoral nerds who come up with newer and better ways to addict the mass of idiots out there