Apple Looking to Create an 'Entirely New Application Paradigm' for AR and VR

Apple is looking to create an "entirely new application paradigm" for augmented and virtual reality according to a new job listing, highlighting the company's growing ambitions in the AR and VR space as it ramps up the development of its next-generation products.

ipad augmented reality
The job posting initially shared by Hayden Lee, an AR/VR software engineering manager at Apple, describes Apple as looking for an AR/VR framework engineer. The job description states that Apple is seeking a candidate to help build an "entirely new application paradigm."

The role will include "working closely with Apple's UI frameworks, Human Interface designers and system software teams" in building out Apple's augmented and virtual reality experiences. "This role will push you to think outside-the-box, and solve incredibly ambitious and interesting problems in the AR/VR space," the job listing adds.

Following years of research and development, Apple is expected to release its first AR-focused device in 2022. The device, likely to come in the form of a headset, will be Apple's first major push into the increasingly vibrant AR and VR space. The company's first headset is not expected to be a mainstream hit at first, with credible reports suggesting it will remain a niche product aimed largely at developers for media consumption, communication, and gaming.

Further down the line, Apple plans to release augmented reality glasses. These glasses, unlike the headset, will be in a smaller form factor and are likely to appeal more to the masses. "Apple Glasses" are expected to debut by 2025 at the earliest, with the second generation of Apple's AR headset now rumored to launch in 2024.

Related Roundup: Apple Glasses

Top Rated Comments

SilverWalker Avatar
6 weeks ago
AR is where it is at.
Walk into a store. Look at items on the shelves. Eye tracking knows what you are looking at. HUD displays the price of the product, how often you buy the product. If you buy the product often and have run out at home, a reminder might pop up and indicate how many items would be worth purchasing (based on your purchase history).

You pick up a pack of biscuits, instantly the ingredients list pops up (no more impossibly small ingredients lists on packages).
If you are someone with allergies it can warn you if their are ingreients that might cause you a problem. Perhaps even indicate a similar item that does not have something you are allergic to.

As you scan the isles looking for something, the system notices you are searching - prompting you to indicate what you are looking for. You say 'cheese', and a pop up on the display shows 'isle 14' with an arrow indicating the direction to head in.

All pricing labels, paper notices, stickers etc will all dissappear.
As a store owner - when there is need to change the price of something - change it in the system and you are done. No meed to update signs or anything - customers see the new proce via their AR immediately.
Add a new product to shelves, same story.

Repairing something - HUD shows which screws to remove next, their type and size by highlighting them on the item you are looking at using AR. Complete a step and it shows you the next step.
Diagnosing a hardware problem, status shows on the HUD.

It goes on and on, and it is all AR. VR might be 'cool' or useful in training, but I really think AR is where it is at.

The biggest issue is to have a data interchange format that all AR devices support, image recognition that works, and the ability for people to easily create AR resources such as a repair guide for a peice of hardware, or a map of a store and where items are on shelves. The likelyhood that AR itself could be used as a tool for inputting this data in the first place is immesly high. Walk around your store amd it creats a map, look at shelves and it picks up on products and where they are located. No need to type all this data in, making it easy for people to start using in the first place.
Score: 8 Votes (Like | Disagree)
throAU Avatar
6 weeks ago

I still wonder what the use case will be? B2B? Industry? Hospitals? Apple can barely fill the gaming sector on Arcade.

So far AR, VR or whatever only seems to fill a need that wasn't even there in the first place.

Personally I have yet to use LiDAR on my iPhone
AR has helped us massively in the pandemic - we can avoid weeks of downtime on equipment due to inability to fly a specialist to site.

Instead, we've been using HoloLens and remote assistance to guide the on site fitter/mechanic.

When your machine costs 10-100k per hour it is down, getting a diagnosis or fix hours, days or weeks earlier is a MASSIVE win.

Just because YOU have no application for it, doesn't mean there are no applications for this tech. People are using it TODAY to solve real problems.

I can't wait to see what Apple do with this. because even in the janky, half-assed state that Microsoft's offering is, it is useful already.

I'm sure Apple's implementation, when it finally drops, will be far better.
Score: 8 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
6 weeks ago
Sounds like something out of this world. Let's get to it.



Attachment Image
Score: 7 Votes (Like | Disagree)
mrothroc Avatar
6 weeks ago
Interesting comments here calling for a "killer app".

An anecdote: I was watching a presentation at a large mobile phone conference (GSM World, maybe) just when mobile internet was becoming available. Everyone was looking for the "killer app" that would make it take off. The presenter said "You're all looking for the killer app, but the killer app for mobile phones is voice!" The entire audience, many hundreds of mobile professionals, gave a standing ovation at that comment.

That was the view of professionals back then, and they completely failed to understand the usefulness of data on the phone. They couldn't envision anything beyond incremental progress. Look at what we have now, and realize that there is no single "killer app" for VR/AR. Entire industries will be created, and we have no idea what they will be from our perspective of today. Don't make the mistake of the phone people.
Score: 4 Votes (Like | Disagree)
iSuperUser Avatar
6 weeks ago
We all know how buggy iOS and Mac os is currently.

World class hardware with just working level software!
Hardware is ready & only few months left for launch and now they’re focusing on software.
Score: 3 Votes (Like | Disagree)
darkus Avatar
6 weeks ago
People are going to look back at our talk of phone, internet addiction and screen time talk and think about how cute that concept was.

This is going to unleash addiction and associated social mayhem on a level you would never imagine.

Looking back, 2016-2021 are going to seem like periods of calm and normalcy compared to the insanity we are going to have to deal with.

**** all these ****** immoral nerds who come up with newer and better ways to addict the mass of idiots out there
Score: 3 Votes (Like | Disagree)

Related Stories

facebook meta

Meta Halts Development of In-House AR and VR Operating System as Launch of Apple Headset Approaches

Wednesday January 5, 2022 10:04 am PST by
Meta has stopped developing its scratch-built operating system for augmented-reality (AR) and virtual-reality (VR) devices, according to The Information. In a paywalled report published earlier today, The Information claims that Meta stopped the development of its operating system designed for Oculus virtual-reality devices and the company's upcoming augmented-reality glasses in November...
apple mixed reality headset mockup feature orange

Kuo: Mass Production on Apple's AR/VR Headset May Be Delayed Until End of 2022

Monday October 18, 2021 9:05 pm PDT by
Apple may not begin production on its upcoming AR/VR headset until the end of the fourth quarter of 2022, Apple analyst Ming-Chi Kuo said today in a note sent out to investors. That would likely result in the device launching late in 2022 or in early 2023. Before launching the headset, Apple wants to have "complete software, ecosystem, and services," which Kuo cites as the reason why Apple ...
apple ar headset concept 1

Artistic Renders Offer Best Look Yet at Apple's Upcoming AR/VR Headset

Tuesday December 21, 2021 7:05 am PST by
As 2022 is shaping up to finally be the year Apple announces its long-awaited and rumored AR/VR headset, a new set of artistic renders have offered us our best look yet at what Apple's first headset will look like, based on credible reports citing sources from within the company. The renders, created by concept maker Ian Zelbo, are based on details provided in a report from The Information...
apple mixed reality headset mockup feature purple

Kuo: Second-Generation Apple AR Headset to Launch in 2024 With Lighter Design, Redesigned Battery System, and More

Tuesday December 7, 2021 11:27 pm PST by
Apple is already working on its second-generation AR headset, which will feature a lighter design, adopt a new battery system, and a faster processor, Apple analyst Ming-Chi Kuo said today in an investor note obtained by MacRumors. Apple is widely expected to launch its first-generation AR-focused device in 2022. That device has been previously reported to feature a processor with Mac-level...
apple view concept right corner

Apple Planning to Replace the iPhone With AR Headset in 10 Years

Wednesday December 1, 2021 2:29 am PST by
Apple is planning to replace the iPhone with an augmented reality (AR) headset in 10 years, a process that is apparently due to start as soon as next year with the launch of a head-mounted device, according to a recent report. Concept render of Apple's rumored AR headset by Antonio De Rosa In a note to investors seen by MacRumors, eminent analyst Ming-Chi Kuo explained that "Apple's goal is...
apple view concept right corner

First Apple Mixed Reality Headset Rumored to Focus on Gaming, Media, and Communication

Sunday December 5, 2021 9:34 am PST by
Apple's rumored augmented reality (AR) and virtual reality (VR) headset will focus on gaming, media consumption, and communication, according to Bloomberg's Mark Gurman. Concept render of Apple's rumored AR headset by Antonio De Rosa Gurman, who often reveals accurate insights into Apple's plans, outlined the broad use-cases that users can expect from the company's mixed reality headset in...
apple ar headset concept 1

Apple AR/VR Headset Potentially Delayed Until 2023 Amid Development Problems

Friday January 14, 2022 8:10 am PST by
Apple's long-rumored AR/VR headset could be delayed until 2023 after being beset with issues during the development process, according to Bloomberg. Concept render based on purported leaked information by Ian Zelbo Citing people familiar with Apple's plans, the report claims that Apple originally planned to launch the headset in 2021 and ship it this year. The company then set its sights on...
apple mixed reality headset mockup feature orange

Apple's Upcoming AR/VR Headset to Feature Three Displays

Tuesday January 4, 2022 10:29 am PST by
Apple's mixed reality headset that's set to launch in 2022 will be equipped with three displays, according to a research report shared today by display analyst Ross Young. The display configuration will include two micro OLED displays along with one AMOLED panel, with Sony set to supply the micro OLED displays that Apple will use. The micro OLED displays will be the main displays for the...

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...