Disney+ Won't Offer a Cheaper Ad-Supported Plan Anytime Soon

With the popularity of Disney+ showing no signs of abating, Disney is satisfied with its paid subscriber model and has no plans to introduce a cheaper ad-supported tier anytime soon.

disney plus
That was the take-home message from Disney CEO Bob Chapek when asked about the possibility of a cheaper plan offering for its video streaming service, according to The Verge. Speaking at the Credit Suisse 23rd Annual Communications Conference on Tuesday, Chapek said:

"We're always re-evaluating how we go to market across the world, but we've got no such plans now to do that. We're happy with the models that we've got right now. We won't limit ourselves and say no to anything. But right now, we have no such plans for that."

Discounted plans for ad-supported streaming have become increasingly popular with other services such as Hulu (which is owned by Disney) and HBO Max, which introduced an ads tier in May which cut its rate by $5. However, when it looks at the upward curve of its subscriber figures graph, Disney clearly sees no need for an alternative to its paid-for subscription.

Indeed, Disney in March raised the price of its subscription streaming service by a dollar, from $6.99 to $7.99, with the yearly subscription also increasing. Despite the price hike, Disney+ continues to increase its subscriber base. In May the company said it had reached over 103 million global paid subscribers and that it expected to more than double that number by 2024, potentially surpassing Netflix.

Disney+ launched at the same time as Apple TV+, but it has grown much more rapidly given the available back catalog of Disney, Marvel, and Star Wars content, along with new TV shows like "The Mandalorian," "WandaVision," and "The Falcon and the Winter Soldier."

Apple has never provided details on ‌‌Apple TV+‌‌ subscribers so there's no direct comparison to be made, but Apple's subscriber numbers are nowhere near Disney's because Apple still has many people who are on free trials that have been continually extended.

That's set to change soon, however. From July 1, Apple is reducing its one year free trial of ‌Apple TV+‌ with eligible Apple device purchases to just three months, which will truly test the staying power of its audience.

Apple is working hard to bolster its selection of original movies and TV shows, but it will be several years yet before ‌‌Apple TV+‌‌ has a catalog that can compete with Disney+. Going forward, Disney has set a target of 100+ new titles per year across Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic.

Top Rated Comments

MacFather Avatar
12 months ago

Apple's subscriber numbers are nowhere near Disney's
Maybe some day, Apple TV+ will reach 100M+ paid subcribers too.

Score: 16 Votes (Like | Disagree)
Shanghaichica Avatar
12 months ago
To be honest it's probably the best value streaming service out there. It's got all the Disney and pixar content. Marvel, The mandolorian and national geographic and box sets to boot.
Score: 13 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
12 months ago
The addition of Star to Disney+ in the UK has made it really good value, there's lots of decent older content on there that goes way beyond the traditional Disney fare, especially some long-forgotten 90s movies. Watched End of Days with Arnie the other night. It's now our go-to streaming service if we want something easy and popcorn. There's no way I'd bother paying for my own Netflix account now. Twice as much as Disney for something I use half as much, if that.
Score: 11 Votes (Like | Disagree)
andrefillipe Avatar
12 months ago
Wish they had all the classic mickey, donald and goofy shorts
10bit for all feature movies would also be appreciated
Score: 10 Votes (Like | Disagree)
Realityck Avatar
12 months ago
Disney + clearly doesn’t need to use reduced pricing with ads deals to compell subscribers. The Premium Access must be also working well. They also don’t utilize free trials at all.
Score: 6 Votes (Like | Disagree)
abhibeckert Avatar
12 months ago

Maybe some day, Apple TV+ will reach 100M+ paid subcribers too.


They have 600M paid iCloud subscribers and it's only a few bucks more to add TV+.
Score: 6 Votes (Like | Disagree)

Related Stories

comcast apple tv

Apple TV+ Launching for Comcast Xfinity Customers Starting Today

Monday March 7, 2022 8:01 am PST by
Apple and Comcast today announced that Apple TV+ will be available across Xfinity X1, Xfinity Flex, and XClass TV on all eligible devices starting today and in the coming days. As part of the expansion of TV+ across Comcast services, Apple will be offering Xfinity customers access to the "first seasons of many of its most popular shows, as well as the blockbuster Apple Original film...
apple tv plus banner

Michael Douglas to Star as Benjamin Franklin in Upcoming Apple TV+ Series

Monday February 28, 2022 1:16 pm PST by
Apple today announced a new Benjamin Franklin show that is set to star award winning actor Michael Douglas as the titular character. The limited drama series is based on the book "A Great Improvisation: Franklin, France, and the Birth of America" by Stacy Schiff. According to Apple's description of the as-of-yet untitled TV series, it will explore the "thrilling story of one of the greatest...
Apple Arcade disney melee mania

Apple Arcade Getting New Disney and Nickelodeon Games

Tuesday December 14, 2021 9:33 am PST by
Apple Arcade surpassed 200 games available on the service in August, and new titles continue to be added nearly every week. The latest game coming to Apple Arcade is Disney Melee Mania from Mighty Bear Games, which launches this Friday. Disney Melee Mania is a battle arena game in which players battle in five-minute 3v3 matches to secure as many points as possible. There are several classic...
Apple Arcade disney melee mania

Apple Highlights 'Disney Melee Mania' Apple Arcade Exclusive, Shares 'Fraggle Rock: Back to the Rock' Teaser

Monday November 15, 2021 8:56 am PST by
Apple today announced that "Disney Melee Mania," a new game featuring iconic Disney and Pixar characters, will soon be coming exclusively to Apple Arcade. Developed by Mighty Bear Games, Disney Melee Mania brings a large number of Disney and Pixar characters together to battle in a virtual arena. Characters from "Wreck-It Ralph," "Frozen," "The Incredibles," "Toy Story," and more battle...
chromecast with google tv

Apple Removes Ability to Buy and Rent in Update to Apple TV App for Android TV and Google TV

Monday March 21, 2022 7:10 am PDT by
Apple has seemingly removed the ability to buy and rent TV shows and movies in the Apple TV app for Android TV and Google TV in the latest update to the app. When the Apple TV app launched on Google TV early last year and Android TV in the summer, it included the ability to purchase and rent movies and TV shows from the iTunes store, as well as access to Apple TV+. The app is available for...
nfl

Apple 'Ready to Spend Billions' on Live Sports Content Over Next Four Years

Friday January 14, 2022 3:52 am PST by
Apple is on an "aggressive hunt" for potential deals that would allow it to broadcast live sports content on its TV+ streaming service as part of a wider effort to boost subscription numbers, according to a new report from investment firm Wedbush. In a new investor note, seen by MacRumors, Wedbush analyst Dan Ives said he regards Apple's decision not to acquire a movie studio yet as a clear...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 11:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
disney espn plus

Disney Raising Prices for ESPN+ to $6.99 Per Month/$69.99 Per Year

Monday July 12, 2021 2:16 pm PDT by
Disney today told subscribers that it is raising the price for its ESPN+ standalone streaming service. Starting on August 13, the monthly price will increase from $5.99 to $6.99, and the yearly price will increase from $59.99 per year to $69.99 per year. Prices for UFC pay-per-view matches will remain unchanged, and the bundle that includes Disney+, Hulu, and ESPN+ will not be increasing....

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...