Apple to Reduce Apple TV+ Free Trial to Three Months From July 1

For a while now, Apple has been running a promotion that offers a free one-year trial of Apple TV+ with any iPhone, iPad, Mac, or Apple Watch purchase. That promotion ends on June 30, and Apple has today updated its website to show that from July 1 the included free trial shrinks to three months with eligible device purchases.

Apple TV Ray Light 2 Triad
Apple has frequently offered promotions or credit for users to stay subscribed to the still relatively new service. Launched in 2019, ‌Apple TV+‌ continues to grow into a more mainstream streaming service; however, it still has some ways before catching up to Netflix and others. Apple offers original shows such as "Ted Lasso," "The Morning Show," and "See" on the platform.

The new three-month trial will go into effect on July 1, so customers wanting to maximize their free ‌Apple TV+‌ subscription should purchase their product before the beginning of next month. Devices purchased before then will continue to be eligible for a one-year trial.

The offer of a generous year-long free trial for ‌‌Apple TV+‌‌ has been an important part of Apple's strategy to lure in long-term subscribers by giving unfettered access to the full roster of content on the streaming service. ‌‌Apple TV+‌‌ launched with a small amount of content compared with other rival services, so it has been crucial for Apple to build goodwill and interest about the service's shows without expecting immediate returns. The company now appears to feel that the content offering has grown enough that a shorter trial will suffice going forward.

The new extension comes ahead of a busy fall season for ‌Apple TV+‌, where several hit shows, such as "Ted Lasso" and "The Morning Show," will see their second seasons debut.

Top Rated Comments

jdavid_rp Avatar
17 months ago
With the slow and small releases they do you could just suscribe once every 4-6 months and watch everything new in a month
Score: 29 Votes (Like | Disagree)
JonnyBlaze Avatar
17 months ago
I guess that means the end of the twice extended initial year trial? Mine is due to expire in early July, and I was wondering if there might be another extension. I’m still not sold on TV+ for now. I might pay £5 for one month to watch ted lasso, but I won’t be subscribing long term.
Score: 23 Votes (Like | Disagree)
Kebabselector Avatar
17 months ago
Has anyone ever paid for it? (apart from in a Apple one bundle) My free offer expires 1st July, so I've cancelled it. Enjoyed a few shows, but on the whole I often forget I have it. (I don't subscribe to any other service*)


*Well, I'm in the UK so have to pay for the BBC - yeah I know there's ways around it.
Score: 17 Votes (Like | Disagree)
chublet Avatar
17 months ago
not only is there basically zero of interest for me on TV+, but it is hard to find what is really free to watch - at least Amazon shows me stuff that is included with Prime first inserted of having to search only to find I would have to pay to watch
Score: 12 Votes (Like | Disagree)
vmistery Avatar
17 months ago
At the moment if it wasn’t bundled into Apple One I wouldn’t subscribe. I suspect that could signal the end of my credits I’ve been getting for it too!
Score: 8 Votes (Like | Disagree)
matrix07 Avatar
17 months ago

I will subscribe. Too little content but I also have too little time to watch TV, and TV+ got way much higher quality than Netflix.
This is my life. Not much time for TV so less quantity doesn't bother me.
Score: 7 Votes (Like | Disagree)

Related Stories

Apple TV Stick vs Box Feature

Apple Abandoned Low-Cost TV Dongle Plans, but Looking to Double New Apple TV+ Content Rate in 2022

Friday September 10, 2021 7:37 am PDT by
Apple has abandoned its plans for a low-cost Apple TV dongle and is set to significantly accelerate and expand the output of new content on Apple TV+ next year, according to The Information. Sources said to be familiar with Apple's plans speaking to The Information have apparently revealed many of the company's internal discussions and attitudes around Apple TV+ in detail. The company...
maxresdefault

Humorous New Ad Highlights Apple TV+'s Biggest Stars… Except Jon Hamm

Friday January 21, 2022 11:23 am PST by
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek. In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
apple tv plus banner

Apple TV+ Coming to Comcast and Sky Devices [Updated]

Thursday October 28, 2021 6:13 am PDT by
Apple TV+ will be coming to Comcast devices, expanding the range of devices that Apple's streaming service is available on and expanding its audience to even more customers, Comcast's CEO announced today during the company's earnings call. The news was broken by Comcast CEO Brian Roberts, who said during the company's quarterly earnings call that Apple and Comcast have agreed on a deal that...
apple music military four month trial

Apple Music Four-Month Free Trial Offered to US Military and Veterans

Wednesday July 14, 2021 12:50 am PDT by
Apple is offering an extended four-month free Apple Music trial for serving members and veterans of the U.S. military, provided they haven't been a subscriber to the streaming service before. Apple Music typically offers a three-month free trial for new subscribers, but military can take advantage of a special limited-time offer an get an extra month to try it out. The offer can be...
apple tv image block 01 ps5 en 15jul21

Sony Offering PS5 Owners An Extended Six Month Free Trial of Apple TV+

Thursday July 22, 2021 7:06 am PDT by
Sony today shared a new offer that allows PS5 owners to claim a six month extended free trial of Apple TV+. This offer is available only for people who own a PS5, and can only be redeemed once per PS5 console before July 22, 2022. If you already have Apple TV+ you can still redeem this offer, but if you subscribe to Apple TV+ through Apple One, you won't be eligible to get the deal. You'll...
apple tv plus up next website

Apple TV+ Website Gains Up Next Queue

Wednesday March 23, 2022 1:20 pm PDT by
Apple has updated its dedicated Apple TV+ website with an Up Next queue for shows, making it easier to keep track of and watch Apple TV+ content on the web. The Up Next queue is a new addition to the Apple TV+ website, introduced earlier this week, according to 9to5Mac. Prior to now, the Apple TV+ website had an option for adding a show to the Up Next queue, but the Up Next queue did not...
lg apple tv plus trial

LG to Offer Free Three-Month Apple TV+ Trial on 2016 and Newer Smart TVs

Monday November 1, 2021 7:55 pm PDT by
LG today announced that owners of 2016 to 2021 model 4K or 8K LG Smart TVs will be eligible for a free three-month Apple TV+ trial starting November 15 in the United States and over 80 other countries and regions where Apple TV+ is available. The trial will be available through the LG Content Store and must be redeemed by February 20, 2022. The offer is limited to first-time Apple TV+...
chromecast with google tv

Apple Removes Ability to Buy and Rent in Update to Apple TV App for Android TV and Google TV

Monday March 21, 2022 7:10 am PDT by
Apple has seemingly removed the ability to buy and rent TV shows and movies in the Apple TV app for Android TV and Google TV in the latest update to the app. When the Apple TV app launched on Google TV early last year and Android TV in the summer, it included the ability to purchase and rent movies and TV shows from the iTunes store, as well as access to Apple TV+. The app is available for...

Popular Stories

apple watch ultra hammer test

YouTuber Tests Apple Watch Ultra Durability With a Hammer: Table Breaks Before the Watch

Sunday September 25, 2022 2:27 pm PDT by
A YouTuber has put Apple's claims for the durability of the Apple Watch Ultra to the test by putting it up against a drop test, a jar of nails, and repeated hits with a hammer to test the sapphire crystal protecting the display. TechRax, a channel popular for testing the durability of products, first tested the Apple Watch Ultra by dropping it from around four feet high. The Apple Watch...
tim cook spring loaded event

Six Major Products to Expect From Apple in 2023

Sunday September 25, 2022 10:57 am PDT by
As we approach the end of a busy product release season for Apple with only new iPads and Macs left to be announced over the next month or so, we're also setting our sights on 2023. Apple is rumored to have several major products in the pipeline for next year, including new Macs, a new HomePod, a VR/AR headset, and so much more. Other than new iPhones and Apple Watches, which are expected...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
iPhone 14 Pro Sports Scores Dynamic Island

iPhone 14 Pro Features Live Sports Scores in Dynamic Island on iOS 16.1

Monday September 26, 2022 7:52 am PDT by
Earlier this month, Apple announced that iOS 16.1 will enable a new Live Activities feature that allows iPhone users to stay on top of things that are happening in real time, such as a sports game or a food delivery order, right from the Lock Screen. On the iPhone 14 Pro and Pro Max, Live Activities also integrate with the Dynamic Island. Premier League match in Dynamic Island via Paul Bradford ...
General iOS 16 Feature Yellow

Some iOS 16 Users Continue to Face Unaddressed Bugs and Battery Drain Two Weeks After Launch

Monday September 26, 2022 7:34 am PDT by
Today marks exactly two weeks since Apple released iOS 16 to the public. Besides the personalized Lock Screen, major changes in Messages, and new features in Maps, the update has also seen its fair share of bugs, performance problems, battery drain, and more. After major iOS updates, it's normal for some users to report having issues with the new update, but such reports usually subside in...
iPhone 14 Pros in Hand Black Background Feature

Verizon iPhone 14 Pro Customers Reporting Cellular Connection Issues

Monday September 26, 2022 6:23 am PDT by
iPhone 14 Pro customers on the Verizon network in the U.S. are reporting issues with slow and unreliable 5G cellular connections and calls randomly dropping. Several threads on Reddit (1,2,3) and the MacRumors forums chronicle issues faced by Verizon customers and Apple's latest iPhone. According to user reports, signal strength on the iPhone 14 Pro is unreliable and weak, while other...
iphone 14 pro max deep purple

iPhone 15 'Ultra' Could Replace Pro Max Model Next Year

Sunday September 25, 2022 7:02 am PDT by
Apple is gearing up to possibly replace its "Pro Max" iPhone with an all-new "Ultra" iPhone 15 model next year, reliable Bloomberg journalist Mark Gurman said today. Writing in his latest Power On newsletter, Gurman said that for the iPhone 15, Apple is planning a revamped design alongside USB-C and a potential name change. Apple could replace its "Pro Max" branding, which it started to use...
apple watch ultra deuglify 1

Apple Watch Ultra User Mods Titanium Casing to 'Deuglify' Design

Tuesday September 27, 2022 8:05 am PDT by
An Apple Watch Ultra user has modified their new device's casing to add a brushed finish and remove the orange color of the Action Button in an effort to make it more visually appealing. The Apple Watch Ultra offers the first complete redesign of the Apple Watch since the product line's announcement in 2014, and while the design has been met with praise from many users, some have criticized...