Apple to Reduce Apple TV+ Free Trial to Three Months From July 1

For a while now, Apple has been running a promotion that offers a free one-year trial of Apple TV+ with any iPhone, iPad, Mac, or Apple Watch purchase. That promotion ends on June 30, and Apple has today updated its website to show that from July 1 the included free trial shrinks to three months with eligible device purchases.

Apple TV Ray Light 2 Triad
Apple has frequently offered promotions or credit for users to stay subscribed to the still relatively new service. Launched in 2019, ‌Apple TV+‌ continues to grow into a more mainstream streaming service; however, it still has some ways before catching up to Netflix and others. Apple offers original shows such as "Ted Lasso," "The Morning Show," and "See" on the platform.

The new three-month trial will go into effect on July 1, so customers wanting to maximize their free ‌Apple TV+‌ subscription should purchase their product before the beginning of next month. Devices purchased before then will continue to be eligible for a one-year trial.

The offer of a generous year-long free trial for ‌‌Apple TV+‌‌ has been an important part of Apple's strategy to lure in long-term subscribers by giving unfettered access to the full roster of content on the streaming service. ‌‌Apple TV+‌‌ launched with a small amount of content compared with other rival services, so it has been crucial for Apple to build goodwill and interest about the service's shows without expecting immediate returns. The company now appears to feel that the content offering has grown enough that a shorter trial will suffice going forward.

The new extension comes ahead of a busy fall season for ‌Apple TV+‌, where several hit shows, such as "Ted Lasso" and "The Morning Show," will see their second seasons debut.

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Top Rated Comments

jdavid_rp Avatar
39 months ago
With the slow and small releases they do you could just suscribe once every 4-6 months and watch everything new in a month
Score: 29 Votes (Like | Disagree)
JonnyBlaze Avatar
39 months ago
I guess that means the end of the twice extended initial year trial? Mine is due to expire in early July, and I was wondering if there might be another extension. I’m still not sold on TV+ for now. I might pay £5 for one month to watch ted lasso, but I won’t be subscribing long term.
Score: 23 Votes (Like | Disagree)
Kebabselector Avatar
39 months ago
Has anyone ever paid for it? (apart from in a Apple one bundle) My free offer expires 1st July, so I've cancelled it. Enjoyed a few shows, but on the whole I often forget I have it. (I don't subscribe to any other service*)


*Well, I'm in the UK so have to pay for the BBC - yeah I know there's ways around it.
Score: 17 Votes (Like | Disagree)
chublet Avatar
39 months ago
not only is there basically zero of interest for me on TV+, but it is hard to find what is really free to watch - at least Amazon shows me stuff that is included with Prime first inserted of having to search only to find I would have to pay to watch
Score: 12 Votes (Like | Disagree)
vmistery Avatar
39 months ago
At the moment if it wasn’t bundled into Apple One I wouldn’t subscribe. I suspect that could signal the end of my credits I’ve been getting for it too!
Score: 8 Votes (Like | Disagree)
matrix07 Avatar
39 months ago

I will subscribe. Too little content but I also have too little time to watch TV, and TV+ got way much higher quality than Netflix.
This is my life. Not much time for TV so less quantity doesn't bother me.
Score: 7 Votes (Like | Disagree)