Apple to Reduce Apple TV+ Free Trial to Three Months From July 1
For a while now, Apple has been running a promotion that offers a free one-year trial of Apple TV+ with any iPhone, iPad, Mac, or Apple Watch purchase. That promotion ends on June 30, and Apple has today updated its website to show that from July 1 the included free trial shrinks to three months with eligible device purchases.

Apple has frequently offered promotions or credit for users to stay subscribed to the still relatively new service. Launched in 2019, Apple TV+ continues to grow into a more mainstream streaming service; however, it still has some ways before catching up to Netflix and others. Apple offers original shows such as "Ted Lasso," "The Morning Show," and "See" on the platform.
The new three-month trial will go into effect on July 1, so customers wanting to maximize their free Apple TV+ subscription should purchase their product before the beginning of next month. Devices purchased before then will continue to be eligible for a one-year trial.
The offer of a generous year-long free trial for Apple TV+ has been an important part of Apple's strategy to lure in long-term subscribers by giving unfettered access to the full roster of content on the streaming service. Apple TV+ launched with a small amount of content compared with other rival services, so it has been crucial for Apple to build goodwill and interest about the service's shows without expecting immediate returns. The company now appears to feel that the content offering has grown enough that a shorter trial will suffice going forward.
The new extension comes ahead of a busy fall season for Apple TV+, where several hit shows, such as "Ted Lasso" and "The Morning Show," will see their second seasons debut.
Related Stories
Apple has abandoned its plans for a low-cost Apple TV dongle and is set to significantly accelerate and expand the output of new content on Apple TV+ next year, according to The Information.
Sources said to be familiar with Apple's plans speaking to The Information have apparently revealed many of the company's internal discussions and attitudes around Apple TV+ in detail. The company...
Apple TV+ today shared a humorous new ad called "Everyone but Jon Hamm" that is set to air during NFL playoff games this weekend, according to Adweek.
In the ad, actor Jon Hamm sits in a lavish home and scrolls through Apple TV+ while humorously complaining about how Apple's original TV shows and films feature numerous big-name celebrities, except for himself. Hamm refers to many stars...
Thursday October 28, 2021 6:13 am PDT by
Sami FathiApple TV+ will be coming to Comcast devices, expanding the range of devices that Apple's streaming service is available on and expanding its audience to even more customers, Comcast's CEO announced today during the company's earnings call.
The news was broken by Comcast CEO Brian Roberts, who said during the company's quarterly earnings call that Apple and Comcast have agreed on a deal that...
Apple is offering an extended four-month free Apple Music trial for serving members and veterans of the U.S. military, provided they haven't been a subscriber to the streaming service before.
Apple Music typically offers a three-month free trial for new subscribers, but military can take advantage of a special limited-time offer an get an extra month to try it out.
The offer can be...
Sony today shared a new offer that allows PS5 owners to claim a six month extended free trial of Apple TV+. This offer is available only for people who own a PS5, and can only be redeemed once per PS5 console before July 22, 2022.
If you already have Apple TV+ you can still redeem this offer, but if you subscribe to Apple TV+ through Apple One, you won't be eligible to get the deal. You'll...
Apple has updated its dedicated Apple TV+ website with an Up Next queue for shows, making it easier to keep track of and watch Apple TV+ content on the web.
The Up Next queue is a new addition to the Apple TV+ website, introduced earlier this week, according to 9to5Mac. Prior to now, the Apple TV+ website had an option for adding a show to the Up Next queue, but the Up Next queue did not...
LG today announced that owners of 2016 to 2021 model 4K or 8K LG Smart TVs will be eligible for a free three-month Apple TV+ trial starting November 15 in the United States and over 80 other countries and regions where Apple TV+ is available.
The trial will be available through the LG Content Store and must be redeemed by February 20, 2022. The offer is limited to first-time Apple TV+...
Apple has seemingly removed the ability to buy and rent TV shows and movies in the Apple TV app for Android TV and Google TV in the latest update to the app.
When the Apple TV app launched on Google TV early last year and Android TV in the summer, it included the ability to purchase and rent movies and TV shows from the iTunes store, as well as access to Apple TV+. The app is available for...
Popular Stories
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13.
The iPhone 14 Pro and iPhone 14 Pro Max are expected...
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports.
Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round.
To bring ProMotion displays to the iPhone 13 Pro models, Apple adopted LTPO panel technology with variable refresh...
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck.
EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max.
Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
Top Rated Comments
*Well, I'm in the UK so have to pay for the BBC - yeah I know there's ways around it.