Apple Black Friday 2020: Our Top Picks

Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today.

General black friday 20 sale feature 2Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Many Black Friday deals are known to sell out fast, so keep that in mind when browsing our posts and shopping online today. If you see something you're interested in, be sure to snag it quickly.


Update: Amazon's AirPods Pro deal is currently out of stock. We'll update this article if it comes back.

  • What's the deal? AirPods for $109.99 and AirPods Pro for $169.99
  • Where can I get it? Amazon

The AirPods with Wired Charging Case is on sale for $109.99 at Amazon today, down from $159.00. We've seen this model go down to $99 before, but it appears that this will be the cheapest price for Black Friday.

The AirPods with Wireless Charging Case is on sale for $149.99, down from $199.00. Similar to the previous model, we've seen these AirPods slightly cheaper, but Amazon's sale still appears to be the steepest discount we'll get this year.

Lastly, Amazon earlier in the week dropped the AirPods Pro to just $169.99, down from $249.00, but stock has run out. Still, Amazon says that it's working to get more stock soon and you can place your order now to lock in this solid sale before it expires, and then the AirPods Pro will ship once more stock emerges.

Apple Watch

Update: Amazon's Series 3 deals are currently out of stock. We'll update this article if they come back.

You can get the 38mm GPS Apple Watch Series 3 for $119.99 on Amazon, down from a sale price of $179.00. If you're looking for a larger model, the 42mm GPS is on sale for $149.99, down from $209.00.

These are both great deals on the Apple Watch Series 3 that were previously introduced by Walmart earlier in the week and now matched by Amazon. Anyone hunting for the latest model should take a look at Amazon's deal on the 40mm GPS Apple Watch Series 6 in Product(Red) for $329.98, down from $399.00. That's the lowest price ever for a Series 6 model.


B&H Photo is taking $100 off the M1-enabled 256GB 13-inch MacBook Pro, available for $1,199.00, down from $1,299.00. This is $50 lower than Amazon's current sale on the M1 MacBook Pro, and now the lowest price we've ever tracked. The 512GB model is available for $1,399.00, down from $1,499.00, another lowest-ever price.

The M1-enabled 256GB MacBook Air is available for $899.00, down from $999.00; while the 512GB model is on sale for $1,149.00, down from $1,249.00.

For more sales on older models of the MacBook Pro and MacBook Air, be sure to read our full post on Black Friday deals for the Mac.


This Black Friday is a great opportunity to save on the 2020 iPad Pro, with Amazon and B&H Photo taking up to $150 off 12.9-inch and 11-inch models, introducing new lowest-ever prices across the board. Prices start at $729.00 for the 128GB Wi-Fi 11-inch iPad Pro ($70 off), and there are markdowns on nearly every 11-inch model.

Similarly, sale prices for the 12.9-inch iPad Pro start at $899.00 ($100 off), and you'll find discounts across both Wi-Fi and cellular options. Besides Amazon, some of these offers can be found on B&H Photo, and to a more limited extent at Best Buy.

Additionally, the 32GB Wi-Fi 10.2-inch iPad is on sale for $279.99 at Best Buy, down from $329.00. Best Buy has a few solid prices on the new iPad, including cellular models, and all prices are all-time-low sales.

The 64GB Wi-Fi iPad mini 5 is $334.99 on Amazon, down from $$399.00.

Powerbeats Pro

  • What's the deal? Powerbeats Pro down to the lowest price of $159.99 ($90 off)
  • Where can I get it? Target and Best Buy

Target and Best Buy are discounting the Powerbeats Pro to a notable low price of $159.99 this Black Friday. This $90 sale is the lowest we've ever seen for the workout-focused Bluetooth headphones, but it's only available in select colors.

Apple Gift Card

  • What's the deal? If you purchase a $100 Apple Gift Card, you can get a $20 Best Buy or Target gift card
  • Where can I get it? Target and Best Buy

Ever since Apple made the switch to the unified "Apple Gift Card," it effectively killed the popular 20 percent discount on iTunes gift cards. Don't expect straight discounts to return to the new Apple Gift Card in 2020, but you can expect the next best thing: credit at a retailer like Target or Best Buy.

At both of these stores next week, if you purchase a $100 Apple Gift Card, you'll receive a $20 gift card that can be used at each respective retailer. This is far from as good a deal as the straightforward cash discounts seen in the iTunes gift card era, but if you plan on making a lot of purchases at Target or Best Buy next week, you could at least put the $20 toward more holiday shopping.

More Deals

Individual 'Best Deals' Posts

Store Specific Deals


To delve even deeper into Black Friday shopping, use the lists above to discover all of our Black Friday coverage in individual posts, spotlight posts, and in our full roundups. Lastly, be sure to keep an eye on the MacRumors homepage and Twitter feeds throughout the day (and of course for Cyber Monday) as more deals emerge.

Related Roundup: Apple Deals

Top Rated Comments

Jaro65 Avatar
20 weeks ago
Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
Score: 8 Votes (Like | Disagree)
B4U Avatar
20 weeks ago
AirPods at $98 (AND legally tax free) for active duty and honorable discharged veterans.
Score: 4 Votes (Like | Disagree)
FightTheFuture Avatar
20 weeks ago

Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
Sometimes is an understatement. It was very rare to see 20% off iTunes gift cards. 15% was more likely, which came in certain times of the year. Keep in mind that the Apple Gift Card can be used on everything Apple - so you could build up a balance that could be offloaded at the Apple store. The $20 at Target can be used on things like groceries, so it's still a good deal.

If you want to buy iTunes movies and shows cheap, use the CheapCharts app. I follow the practice of buying movies at $5, since it's close to rental price.
Score: 3 Votes (Like | Disagree)
jz0309 Avatar
20 weeks ago

Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
same here ...
Score: 2 Votes (Like | Disagree)
trainwrecka Avatar
18 weeks ago

Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
Same for me. I would buy a couple hundred in cards around this time and spend them on various things through the year. Oh well...
Score: 1 Votes (Like | Disagree)
kycophpd Avatar
20 weeks ago
Just a tip for Target - do each $100 gift card as a separate purchase. I did 4 different transactions for a total of $400 in Apple gift cards. I received 4 $20 gift cards for target in my account two days later. If you do any higher amount on the Apple gift card, you are limited to $20. So a $500 gift card still only gets you a $20 target card.
Score: 1 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
apple event hashflag

Twitter Hashflag for April 20 Apple Event Goes Live

Tuesday April 13, 2021 2:21 pm PDT by
Following the overnight Siri leak and subsequent announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility for the event on the platform. For the last several recent events, Apple has utilized hashflags, which are little icons next to hashtags on Twitter, as a way to market its events. The company first started the...

Kuo: 2022 iPhones to Feature 48-Megapixel Camera, 8K Video, and 6.1 and 6.7" Sizes With No 5.4" Mini Option

Tuesday April 13, 2021 10:45 pm PDT by
The upcoming 2022 iPhone lineup will feature two 6.1-inch devices and two 6.7-inch devices, with no mini-sized 5.4-inch iPhone, well-respected Apple analyst Ming-Chi Kuo said in a note to investors that was seen by MacRumors. Two of the iPhones will be high-end models and two of the iPhones will be lower-end models, similar to the current iPhone 12 lineup. Apple introduced the 5.4-inch...
macos catalina serial number

Apple Preparing Rollout of New Randomized Product Serial Numbers Ahead of 'Spring Loaded' Event

Wednesday April 14, 2021 2:08 am PDT by
Apple is advising its authorized premium resellers and dealers to prepare for new products with 10 and 12 digital serial numbers, days ahead of when it's expected to reveal a slew of new products. MacRumors previously reported that Apple plans to switch to randomized serial numbers for future products starting in early 2021. The company now seems to be preparing for that roll-out, telling...
duanrui iphone13 notch samples

More Leaked iPhone 13 Samples Show Smaller Notch, Repositioned Earpiece and Front Camera

Wednesday April 14, 2021 1:06 am PDT by
Leaker known as "DuanRui" has today shared an image of two iPhone 13 "film samples," which show the same rumored smaller notch design coming to the iPhone 13 series that we've seen from other sources. In past tweets, DuanRui has accurately leaked the correct names of the iPhone 12 models and an iPad Air 4 manual revealing its new design, so there's good reason to think this leak is credible, ...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
iPad Pro Mini LED

Mini-LED iPad Pro Expected at Apple Event on April 20 as Production Ramps Up

Tuesday April 13, 2021 9:53 am PDT by
Apple today announced that it will be hosting a virtual event on Tuesday, April 20 at 10 a.m. Pacific Time, and one of the new products expected to be unveiled at the event is a new iPad Pro with a Mini-LED display. In a brief snippet shared with paid subscribers, Taiwanese supply chain news website DigiTimes today reported that Apple supplier Ennostar has substantially improved its yield...
apple event particularly innovative article

Gurman: Apple's 'Spring Loaded' Event Won't Feature Anything 'Particularly Innovative'

Thursday April 15, 2021 1:30 am PDT by
Bloomberg's highly-respected Mark Gurman says that he expects nothing "particularly innovative" or "extraordinary" to launch at Apple's "Spring Loaded" event next week, Tuesday, April 20. Gurman made the remarks during an interview for Bloomberg Technology, in which he reaffirmed that Apple will launch a new 11-inch and 12.9-inch iPad Pro, with the higher-end model featuring a brand new...
spotify car thing 1

Spotify Announces the 'Car Thing' as its First Hardware Device

Tuesday April 13, 2021 7:03 am PDT by
Spotify has today announced its first hardware device, the "Car Thing," which is an in-car dash-mounted music and podcast player (via TechCrunch). Spotify is looking to provide a product for customers who want a "more seamless" and personalized in-car listening experience, especially in the large number of cars that do not support modern in-car infotainment systems. The Car Thing is aimed ...