Apple to Launch Bundled Subscription Services Called 'Apple One'
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman.
The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the Apple One subscription bundles are planned to launch in October alongside new iPhone models.
Gurman explains that there will be different Apple One subscription tiers. A basic package will include just Apple Music and Apple TV+, while a more expensive variation will add Apple Arcade. The next tier up will add Apple News+, followed by a more expensive bundle featuring iCloud storage. Apple One is not expected to include AppleCare support.
Apple is also believed to be developing a new service for virtual fitness classes that can be used via an app for the iPhone, iPad, and Apple TV. The fitness service will be offered in the higher-end subscription bundle. Currently codenamed "Seymour" internally, the workout service would be set to rival virtual classes offered by the likes of Nike.
Apple One will work with Apple's Family Sharing system that provides access for as many as six people. The bundles are expected to save customers around $2 to upwards of $5 a month, depending on the specific bundle chosen.
The motivation behind bundling subscription services would be to encourage customers to subscribe to multiple Apple services, generating more recurring revenue. Apple News+ and Apple TV+ in particular has not seen substantial growth, so bundling subscriptions would help to drive subscriber numbers. In late 2019, Apple experimented with creating a bundle of Apple Music and Apple TV+ for students, with the latter being freely included.
Files found in iOS 13.5.5 referred to a "bundle offer" and a "bundle subscription." These files were not present in earlier versions of iOS. The files were said to be related to the "management system of Apple's own services subscriptions like Apple News+." Apple has been rumored to be working on some kind of services bundle since 2018, and most of the rumors have indicated that the company will include Apple Music, Apple TV+, and Apple News+ in the bundle offering.
Popular Stories
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle.
Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines.
According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option.
Apple's guidelines for Live Activity state that...
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far.
Size
Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light.
The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Now that the calendar has flipped over into January, steep discounts on popular Apple products have become more rare after the holidays. However, if you didn't get a new pair of AirPods recently and are looking for a model on sale, Amazon does have a few solid second-best prices this week.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users.
UltraCharge Pro Power Bank 10K with Magnetic Ring
The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...
With the release of iPadOS 26.2 and macOS Tahoe 26.2, Apple has improved the Wi-Fi speeds for select Macs and iPads that support Wi-Fi 6E. Updated Wi-Fi connectivity specifications are listed in Apple's platform deployment guide.
The M4 iPad Pro models, M3 iPad Air models, A17 Pro iPad mini, M2 to M5 MacBook Pro models, M2, M3, and M4 MacBook Air models, and other Wi-Fi 6E Macs and iPads now ...
Apple has designed a limited edition version of the AirPods Pro 3 to celebrate Lunar New Year, and customers in select countries can purchase them starting today. The Year of the Horse Special Edition AirPods Pro 3 feature a unique horse emoji character that's otherwise unavailable.
Customers in China, Hong Kong, Taiwan, Malaysia, and Singapore are able to buy the AirPods, and they'll be...
