Amazon Music Gains on Apple Music With Over 55 Million Subscribers Globally

Thursday January 23, 2020 1:16 AM PST by Tim Hardwick

Amazon Music now has more than 55 million customers worldwide, according to a company press release. The announcement represents the first time Amazon has shared growth metrics for its streaming service, which is catching up to Apple Music's last subscriber count of over 60 million last June.

The figure is actually a tally of customers across several tiers that Amazon offers. Amazon Music Unlimited is the $9.99 a month plan that serves as a direct rival to Spotify and ‌Apple Music‌. According to Amazon, subscriptions numbers on this tier grew by more than 50 percent last year alone.

The other tiers include: Amazon Music Unlimited ($3.99 single-device plan) for customers who just want to listen on an Echo speaker; Amazon Music for Prime subscribers, which includes ad-free access to over 2 million songs; ad-sponsored Amazon Music, a free plan offering access to top playlists and thousands of music stations; and Amazon HD, a high-definition tier costing $14.99 a month.

Amazon says its streaming service has grown nearly 50 percent year-on-year across the U.S., U.K., Germany, and Japan, and has more than doubled in its newer markets like France, Italy, Spain, and Mexico

Despite the respectable growth across its range of tiers, Amazon Music has some way to go before it catches up to Spotify, which in September announced it had 113 million paying customers.

Top Rated Comments

(View all)
Avatar
10 weeks ago
Surely this data is irrelevant if they’re including all the prime customers who don’t actually pay for a music service?
Score: 11 Votes (Like | Disagree)
Avatar
10 weeks ago
I have prime and still pay for Spotifiy.
Score: 7 Votes (Like | Disagree)
Avatar
10 weeks ago


Siri is much better at music choices when asking to "play some music". Alexa usually repeats the same selection in a small group.

no u are wrong, had apple subscription before and it was horrible selecting playlists. never again
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I have prime and still pay for Spotifiy.

prime music is the second best streaming service after Spotify. I agree with u. apple music is a no for me
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Surely this data is irrelevant if they’re including all the prime customers who don’t actually pay for a music service?

oh apple music should watch its back cos by this time next year, they will be in distant third. USA is not the world. emerging markets are the backbone of music streaming
Score: 3 Votes (Like | Disagree)
Avatar
10 weeks ago
Just a symptom of Apple's failure to deliver on proper smarthome tech.
Score: 3 Votes (Like | Disagree)
Avatar
10 weeks ago
Spotify and iTunes were designed by people who love music, Apple Music was designed by people who love selling subscriptions.

You know your service is terrible when people are preferring Amazon.
Score: 2 Votes (Like | Disagree)
Avatar
10 weeks ago
I have Prime membership and never touched Amazon Music. I'm guessing a sizeable chunk of those 55 millions are the same.
Score: 2 Votes (Like | Disagree)

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