Amazon Music Gains on Apple Music With Over 55 Million Subscribers Globally

Amazon Music now has more than 55 million customers worldwide, according to a company press release. The announcement represents the first time Amazon has shared growth metrics for its streaming service, which is catching up to Apple Music's last subscriber count of over 60 million last June.

The figure is actually a tally of customers across several tiers that Amazon offers. Amazon Music Unlimited is the $9.99 a month plan that serves as a direct rival to Spotify and ‌Apple Music‌. According to Amazon, subscriptions numbers on this tier grew by more than 50 percent last year alone.

The other tiers include: Amazon Music Unlimited ($3.99 single-device plan) for customers who just want to listen on an Echo speaker; Amazon Music for Prime subscribers, which includes ad-free access to over 2 million songs; ad-sponsored Amazon Music, a free plan offering access to top playlists and thousands of music stations; and Amazon HD, a high-definition tier costing $14.99 a month.
Amazon says its streaming service has grown nearly 50 percent year-on-year across the U.S., U.K., Germany, and Japan, and has more than doubled in its newer markets like France, Italy, Spain, and Mexico

Despite the respectable growth across its range of tiers, Amazon Music has some way to go before it catches up to Spotify, which in September announced it had 113 million paying customers.

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4 weeks ago
Surely this data is irrelevant if they’re including all the prime customers who don’t actually pay for a music service?
Rating: 11 Votes
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4 weeks ago
I have prime and still pay for Spotifiy.
Rating: 7 Votes
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4 weeks ago


Siri is much better at music choices when asking to "play some music". Alexa usually repeats the same selection in a small group.

no u are wrong, had apple subscription before and it was horrible selecting playlists. never again
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I have prime and still pay for Spotifiy.

prime music is the second best streaming service after Spotify. I agree with u. apple music is a no for me
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Surely this data is irrelevant if they’re including all the prime customers who don’t actually pay for a music service?

oh apple music should watch its back cos by this time next year, they will be in distant third. USA is not the world. emerging markets are the backbone of music streaming
Rating: 3 Votes
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4 weeks ago
Just a symptom of Apple's failure to deliver on proper smarthome tech.
Rating: 3 Votes
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4 weeks ago
Spotify and iTunes were designed by people who love music, Apple Music was designed by people who love selling subscriptions.

You know your service is terrible when people are preferring Amazon.
Rating: 2 Votes
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4 weeks ago
I have Prime membership and never touched Amazon Music. I'm guessing a sizeable chunk of those 55 millions are the same.
Rating: 2 Votes
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4 weeks ago
Apple services are doomed. Either Apple further decrease prices so more people get into the ecosystem and hence are more likely to subscribe to Apple services or it’ll lose to other competitors. About Apple TV+ more content is needed, they have to acquire an already established entertainment company to have a back catalog.
Rating: 1 Votes
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4 weeks ago


This is an important point.

I think very few people are actually subscribing to Amazon Music itself, surely it’s because people are buying access to Prime for the free postage and video access and the subscription includes the music aspect.

I would be surprised if Amazon Music alone was beating Apple Music in subscribers.

This isn’t an even playing field remember.

I find this post & the one it’s replying to VERY odd.
Soooo.... the 2 of you just made up some lie about this data being bad & are trying to change the conversation to your fantasies??

Yeah... so, when my “BS indicator” started flashing wildly at the notion that this data- purported as music subscribers, was actually just total number of Prime users, many of which may not use the free music tier at all- I thought I’d invest like 30 seconds in a DuckDuckGo search (probably a good idea for you 2 in the future, BEFORE posting!).
Turns out- a year ago Amazon had over 105 million Prime subscribers in the US alone....
Now, I’m no mathematician- but it seems to me that this “55 million music subscribers WORLDWIDE “ number, simply can’t be inclusive of all Prime members, yeah?
Rating: 1 Votes
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4 weeks ago


Surely this data is irrelevant if they’re including all the prime customers who don’t actually pay for a music service?


As opposed to Apple that counts all the Verizon subscribers that get it while paying the same price for another service?
Rating: 1 Votes
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4 weeks ago


I find this post & the one it’s replying to VERY odd.
Soooo.... the 2 of you just made up some lie about this data being bad & are trying to change the conversation to your fantasies??

Yeah... so, when my “BS indicator” started flashing wildly at the notion that this data- purported as music subscribers, was actually just total number of Prime users, many of which may not use the free music tier at all- I thought I’d invest like 30 seconds in a DuckDuckGo search (probably a good idea for you 2 in the future, BEFORE posting!).
Turns out- a year ago Amazon had over 105 million Prime subscribers in the US alone....
Now, I’m no mathematician- but it seems to me that this “55 million music subscribers WORLDWIDE “ number, simply can’t be inclusive of all Prime members, yeah?

Do you know what amazon is basing their #’s off of? I for one have prime and activated amazon music on my Alexa Sonos speaker because Apple Music wasn’t supported with Alexa at the time. If I had to make an intelligent guess, I would say it’s anyone with a Prime membership who activated Amazon Music.

In that case it’s still to me not considered a paid subscription. Honestly don’t care, just hate companies who inflate #’s as there is no shot a large # of people would pick amazon over Spotify or Apple Music.
Rating: 1 Votes
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