With the launch of Apple TV+ approaching, Apple CEO Tim Cook was today asked about Apple's plan to offer a free ‌Apple TV+‌ subscription to customers who purchase an Apple device, and whether that's something that Apple plans to continue doing in the future.

According to Cook, Apple made the decision to offer a free ‌Apple TV+‌ subscription to customers who purchase a new Apple TV, Mac, iPhone, iPad, or iPod touch because it would be a "good gift" for customers and because it would get the content into the hands of more people.

apple tv plus promo image
"We look at each service and decide what's best to do for it," Cook explained. He said that if you look at Apple's other services, this isn't something that's happening beyond ‌Apple TV+‌, so it's not part of a broader pattern.

"I won't rule out that we won't see another opportunity in the future," Cook added, leaving the door open for the possibility of future hardware and services bundling options.

Top Rated Comments

Aluminum213 Avatar
62 months ago
Only way people will watch this junk
Score: 15 Votes (Like | Disagree)
doelcm82 Avatar
62 months ago

When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.

Steve would:

Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
Imaginary Steve Jobs does whatever you want him to, and shares all your opinions.

This is the best Imaginary Steve Jobs example I’ve seen in several years.
Score: 11 Votes (Like | Disagree)
iGobbleoff Avatar
62 months ago
Just like a drug dealer. Give a little away for free once in a while, get them hooked then start asking for money or your kneecaps
Score: 11 Votes (Like | Disagree)
Mr. Dee Avatar
62 months ago
When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.

Steve would:

Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
Score: 10 Votes (Like | Disagree)
PowerBook-G5 Avatar
62 months ago

Free, it doesn’t say free what? A month a year, forever? I didn’t see the keynote how long is this ‘free’ gift?
I believe that they said in the keynote it’s a 1 year subscription included with the purchase of any new Mac, iPhone, or iPad.
Score: 9 Votes (Like | Disagree)
doelcm82 Avatar
62 months ago

I also wonder if it was good for those that bought the 11 series. They announced it at the same time. I'm guessing no. Only for things from this time forward. But who knows.
According to Apple:


Any new iPhone, iPad, iPod touch, Apple TV, or Mac capable of running the latest iOS, iPadOS, tvOS, or macOS purchased after September 10, 2019, from Apple or an Apple authorized reseller, is eligible.

For more details on offer terms and conditions, go to apple.com/promo ('https://www.apple.com/promo/').
Score: 8 Votes (Like | Disagree)

Popular Stories

iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Just Two Months Away: Everything We Know

Monday July 15, 2024 4:44 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple Watch Series 9

2024 Apple Watch Lineup: Key Changes We're Expecting

Tuesday July 16, 2024 7:59 am PDT by
Apple is seemingly planning a rework of the Apple Watch lineup for 2024, according to a range of reports from over the past year. Here's everything we know so far. Apple is expected to continue to offer three different Apple Watch models in five casing sizes, but the various display sizes will allegedly grow by up to 12% and the casings will get taller. Based on all of the latest rumors,...
iPhone 16 Pro Left Side Feature

iPhone 16 Pro Again Rumored to Come in New 'Rose' Color

Tuesday July 16, 2024 3:53 am PDT by
Apple's upcoming iPhone 16 Pro and iPhone 16 Pro Max will be available in a new "Rose" color, claims a rumor out of China, corroborating previous claims. Chinese Weibo-based leaker OvO Baby Sauce OvO, a relatively new source of supply chain leaks, said on Tuesday that the new color code for the iPhone 16 Pro models is simply "Rose," not the previous "Rose Gold" color that Apple first offered ...
New MacBook Pros Launching Tomorrow With These 4 New Features 2

M5 MacBook Models to Use New Compact Camera Module in 2025

Wednesday July 17, 2024 2:58 am PDT by
Apple in 2025 will take on a new compact camera module (CCM) supplier for future MacBook models powered by its next-generation M5 chip, according to Apple analyst Ming-Chi Kuo. Writing in his latest investor note on unny-opticals-2025-business-momentum-to-benefit-509819818c2a">Medium, Kuo said Apple will turn to Sunny Optical for the CCM in its M5 MacBooks. The Chinese optical lens company...
tinypod apple watch

TinyPod Turns Your Apple Watch Into an iPod

Wednesday July 17, 2024 3:18 pm PDT by
If you have an old Apple Watch and you're not sure what to do with it, a new product called TinyPod might be the answer. Priced at $79, the TinyPod is a silicone case with a built-in scroll wheel that houses the Apple Watch chassis. When an Apple Watch is placed inside the TinyPod, the click wheel on the case is able to be used to scroll through the Apple Watch interface. The feature works...
macbook pro january

Best Buy's Black Friday in July Sale Takes Up to $700 Off M3 MacBook Pro for Members

Monday July 15, 2024 11:05 am PDT by
Best Buy's "Black Friday in July" sale is in full swing today, and in addition to a few iPad Air discounts we shared earlier, there are also some steep markdowns on the M3 MacBook Pro. You will need a My Best Buy Plus or Total membership in order to get some of these deals. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small...