With the launch of Apple TV+ approaching, Apple CEO Tim Cook was today asked about Apple's plan to offer a free ‌Apple TV+‌ subscription to customers who purchase an Apple device, and whether that's something that Apple plans to continue doing in the future.

According to Cook, Apple made the decision to offer a free ‌Apple TV+‌ subscription to customers who purchase a new Apple TV, Mac, iPhone, iPad, or iPod touch because it would be a "good gift" for customers and because it would get the content into the hands of more people.

apple tv plus promo image
"We look at each service and decide what's best to do for it," Cook explained. He said that if you look at Apple's other services, this isn't something that's happening beyond ‌Apple TV+‌, so it's not part of a broader pattern.

"I won't rule out that we won't see another opportunity in the future," Cook added, leaving the door open for the possibility of future hardware and services bundling options.

Top Rated Comments

Aluminum213 Avatar
23 months ago
Only way people will watch this junk
Score: 15 Votes (Like | Disagree)
doelcm82 Avatar
23 months ago

When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.

Steve would:

Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
Imaginary Steve Jobs does whatever you want him to, and shares all your opinions.

This is the best Imaginary Steve Jobs example I’ve seen in several years.
Score: 11 Votes (Like | Disagree)
iGobbleoff Avatar
23 months ago
Just like a drug dealer. Give a little away for free once in a while, get them hooked then start asking for money or your kneecaps
Score: 11 Votes (Like | Disagree)
Mr. Dee Avatar
23 months ago
When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.

Steve would:

Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
Score: 10 Votes (Like | Disagree)
PowerBook-G5 Avatar
23 months ago

Free, it doesn’t say free what? A month a year, forever? I didn’t see the keynote how long is this ‘free’ gift?
I believe that they said in the keynote it’s a 1 year subscription included with the purchase of any new Mac, iPhone, or iPad.
Score: 9 Votes (Like | Disagree)
doelcm82 Avatar
23 months ago

I also wonder if it was good for those that bought the 11 series. They announced it at the same time. I'm guessing no. Only for things from this time forward. But who knows.
According to Apple:


Any new iPhone, iPad, iPod touch, Apple TV, or Mac capable of running the latest iOS, iPadOS, tvOS, or macOS purchased after September 10, 2019, from Apple or an Apple authorized reseller, is eligible.

For more details on offer terms and conditions, go to apple.com/promo ('https://www.apple.com/promo/').
Score: 8 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iPad mini pro feature

Next iPad Mini Won't Feature Mini-LED Display, Claims Display Analyst

Friday July 23, 2021 8:07 am PDT by
Yesterday, DigiTimes claimed that the upcoming iPad mini will feature a mini-LED display, but now, display analyst Ross Young is going at odds with that report, claiming that while the updated iPad mini continues to be on track for a release this year, it won't feature a mini-LED display. Young says he "confirmed" with Radiant Opto-Electronics, who DigiTimes claims would provide Apple with...
idos 2 app ios

Apple to Pull 'iDOS 2' DOS Emulator From App Store

Thursday July 22, 2021 3:22 pm PDT by
iDOS 2, an app designed to allow users to play classic DOS games, will soon be pulled from the App Store, the app's creator said today. According to iDOS developer Chaoji Li, he tried to submit an iDOS update with bug fixes to the App Store, but was told that the update was rejected because it violated the 2.5.2 App Store guideline that says apps cannot install or launch executable code.Durin...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
iphone12cameras

iPhone Helps to Identify Rare Form of Cancer

Friday July 23, 2021 4:00 am PDT by
A photo taken on an iPhone has helped to identify a rare form of cancer, according to news reports. A mother of three from Gainesville, Florida took a photo of her three-month-old son using her iPhone and its True Tone flash, which highlighted an abnormality in his right eye. The boy's mother, a labor and delivery nurse, recalled learning about retinoblastoma during her training....
iphone 13 blue with text

iPhone 13 May Support 25W Fast Charge Power Adapter

Friday July 23, 2021 2:52 am PDT by
The iPhone 13 may support faster-charging speeds with a 25W power adapter, compared to the current limitation of the iPhone 12, which only supports fast charging at up to 20W, according to a rumor originating from China. The iPhone 12 supports fast charging with a 20W or higher power adapter; however, even if users use a more powerful wall adapter, the iPhone itself only supports up to 20W....
iPad mini pro feature

Next-Generation iPad Mini Will Reportedly Feature a Mini-LED Display

Thursday July 22, 2021 9:03 am PDT by
Apple is widely rumored to be planning a new iPad mini with a significant redesign, including a larger 8.5-inch to 9-inch display with slimmer bezels, a Touch ID power button instead of a home button, a USB-C port instead of a Lightning connector, and more. According to a paywalled preview of a DigiTimes report today, the sixth-generation iPad mini will also feature a mini-LED display:BLU...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...