Tim Cook Explains Why Apple is Offering Free Apple TV+ With Hardware Purchase, Says He Won't Rule Out Future Bundles

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With the launch of Apple TV+ approaching, Apple CEO Tim Cook was today asked about Apple's plan to offer a free ‌Apple TV+‌ subscription to customers who purchase an Apple device, and whether that's something that Apple plans to continue doing in the future.

According to Cook, Apple made the decision to offer a free ‌Apple TV+‌ subscription to customers who purchase a new Apple TV, Mac, iPhone, iPad, or iPod touch because it would be a "good gift" for customers and because it would get the content into the hands of more people.

apple tv plus promo image
"We look at each service and decide what's best to do for it," Cook explained. He said that if you look at Apple's other services, this isn't something that's happening beyond ‌Apple TV+‌, so it's not part of a broader pattern.

"I won't rule out that we won't see another opportunity in the future," Cook added, leaving the door open for the possibility of future hardware and services bundling options.

Top Rated Comments

Aluminum213 Avatar
16 months ago
Only way people will watch this junk
Score: 15 Votes (Like | Disagree)
doelcm82 Avatar
16 months ago


When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.

Steve would:

Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.

Imaginary Steve Jobs does whatever you want him to, and shares all your opinions.

This is the best Imaginary Steve Jobs example I’ve seen in several years.
Score: 11 Votes (Like | Disagree)
iGobbleoff Avatar
16 months ago
Just like a drug dealer. Give a little away for free once in a while, get them hooked then start asking for money or your kneecaps
Score: 11 Votes (Like | Disagree)
Mr. Dee Avatar
16 months ago
When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.

Steve would:

Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
Score: 10 Votes (Like | Disagree)
PowerBook-G5 Avatar
16 months ago


Free, it doesn’t say free what? A month a year, forever? I didn’t see the keynote how long is this ‘free’ gift?

I believe that they said in the keynote it’s a 1 year subscription included with the purchase of any new Mac, iPhone, or iPad.
Score: 9 Votes (Like | Disagree)
doelcm82 Avatar
16 months ago


I also wonder if it was good for those that bought the 11 series. They announced it at the same time. I'm guessing no. Only for things from this time forward. But who knows.

According to Apple:


Any new iPhone, iPad, iPod touch, Apple TV, or Mac capable of running the latest iOS, iPadOS, tvOS, or macOS purchased after September 10, 2019, from Apple or an Apple authorized reseller, is eligible.

For more details on offer terms and conditions, go to apple.com/promo ('https://www.apple.com/promo/').

Score: 8 Votes (Like | Disagree)

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