With the launch of Apple TV+ approaching, Apple CEO Tim Cook was today asked about Apple's plan to offer a free Apple TV+ subscription to customers who purchase an Apple device, and whether that's something that Apple plans to continue doing in the future.
According to Cook, Apple made the decision to offer a free Apple TV+ subscription to customers who purchase a new Apple TV, Mac, iPhone, iPad, or iPod touch because it would be a "good gift" for customers and because it would get the content into the hands of more people.
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"We look at each service and decide what's best to do for it," Cook explained. He said that if you look at Apple's other services, this isn't something that's happening beyond Apple TV+, so it's not part of a broader pattern.
"I won't rule out that we won't see another opportunity in the future," Cook added, leaving the door open for the possibility of future hardware and services bundling options.
Top Rated Comments
Imaginary Steve Jobs does whatever you want him to, and shares all your opinions.When I look at Reese and Jen, all I see is a forced made show thats truly a mediocre mistake. But those two don’t care, as long as the money was transferred to their account, they’ll gladly perform. I think this is where Steve Jobs (I’m sorry, I have to interject him) would decide differently.
Steve would:
Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
This is the best Imaginary Steve Jobs example I’ve seen in several years.
Steve would:
Make Hollywood do it for free or Hollywood have to pay Apple - RDF.
Jobs would not hire neither Jen, Reese or Steve - he would bluntly say, they are not good actors.
I believe that they said in the keynote it’s a 1 year subscription included with the purchase of any new Mac, iPhone, or iPad.Free, it doesn’t say free what? A month a year, forever? I didn’t see the keynote how long is this ‘free’ gift?
According to Apple:I also wonder if it was good for those that bought the 11 series. They announced it at the same time. I'm guessing no. Only for things from this time forward. But who knows.
Any new iPhone, iPad, iPod touch, Apple TV, or Mac capable of running the latest iOS, iPadOS, tvOS, or macOS purchased after September 10, 2019, from Apple or an Apple authorized reseller, is eligible.
For more details on offer terms and conditions, go to apple.com/promo ('https://www.apple.com/promo/').