iveApple chief designer Jony Ive is scheduled to give a talk on the "future of design" at the Hirshorn Museum in Washington, DC, next week.

Beginning at 3 p.m. local time on Wednesday, November 29, the one-hour speaking engagement has been arranged in collaboration with Smithsonian Magazine, with free places being offered on a first-come, first served basis.

[Ive] has been described as one of the most powerful people in the world’s most valuable company and is a 2017 honoree of the Smithsonian’s American Ingenuity Awards (the "Golden Globes of intellect"), which honor revolutionary breakthroughs in the arts and sciences, education and social progress. Ive will be joined in conversation by Rick Tetzeli, Editor At Large of Fast Company and author of the bestselling biography Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader.

All advance tickets for the program have been claimed, but anyone interested in attending can join the waitlist online or walk up on the day for a chance to get a seat. Any open seats may be released to walk-up visitors 10 minutes before the program.


Ive's last public talk was at October's TechFest 2017, an event held in New York City. Earlier this month, Ive also sat down for an interview with design, architecture, and fashion magazine Wallpaper* to discuss the Apple Park campus, which he had a hand in designing, as well as the iPhone X. Most recently, TIME interviewed Ive about the smartphone, after the device appeared in its 25 Best Inventions of the Year list.

Top Rated Comments

Supermacguy Avatar
70 months ago
I'll do his speech right now: "Remove all buttons and affordances for humans. Make design as plain as possible, remove all notion of customization. When in doubt, remove everything. The greatest design in the history of time is a plain white sheet of paper." The end.

(Can you tell I'm not a fan?)
Score: 10 Votes (Like | Disagree)
69Mustang Avatar
70 months ago
That forehead is becoming a notch.
"That's not a notch. This. This is notch."
-Crocodile Dundee or somebody like him.
Score: 9 Votes (Like | Disagree)
Preclaro_tipo Avatar
70 months ago
Exactly, you won't find him at a Pro users industry convention, but you will find him in a museum because he designs for his own glory and asks himself "what do I want in a museum in 20 to 30 years" NOT "what would help pro users do their job better than the next user on a competing platform"
Score: 9 Votes (Like | Disagree)
keysofanxiety Avatar
70 months ago
Exactly, you won't find him at a Pro users industry convention, but you will find him in a museum because he designs for his own glory and asks himself "what do I want in a museum in 20 to 30 years" NOT "what would help pro users do their job better than the next user on a competing platform"
This comment belongs in a museum. Pretty much identical grumblings since MR opened its gates.
Score: 7 Votes (Like | Disagree)
simonmet Avatar
70 months ago
That’s a terrible photo.
Score: 6 Votes (Like | Disagree)
Avieshek Avatar
70 months ago
That forehead is becoming a notch.
Score: 6 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
apple tv 4k red image

Apple Releases tvOS 16.4 for Apple TV 4K and Apple TV HD

Monday March 27, 2023 10:00 am PDT by
Apple today released tvOS 16.4, the fourth major point update to the tvOS 16 operating system that came out last September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.4 comes two months following the release of tvOS 16.3. The tvOS 16.4 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software Update....