Jony Ive Talks Design, Steve Jobs, Future Tech and More on Stage at TechFest 2017

Apple design chief Jony Ive spoke this afternoon at TechFest 2017, an event held in New York City. Ive sat down for an interview with The New Yorker editor David Remnick to answer some questions about his design philosophies, his time at Apple, and what it was like working with Steve Jobs, who served as a "wonderful teacher" for Ive.

Ive's TechFest talk wasn't streamed live, but Business Insider was on hand at the interview and shared a live blog with some of Ive's responses and discussion points, and The New Yorker also shared several quotes on its Twitter account.

jonyivetechfest

Image via The New Yorker

Perhaps the most interesting part of the conversation centered on upcoming technology Apple is exploring. Ive said that there are "certain ideas" Apple has in mind, and that the company is "waiting for the technology to catch up with the idea." In response to a question about whether he was still hungry for new designs and new products, Ive answered "Absolutely."

He went on to say that there are "many opportunities" around displays, and as silicon becomes smaller and more efficient, "the opportunities are extraordinary." Ive also says he's excited about AI and the kind of "good tools" it can lead to.

"The phone we just announced a few weeks ago. That technology is something we'd been working on for five years. We had prototypes. This is an interesting one, theres's a tendency, and I understand it, with the benefit of hindsight, it all seems inevitable."

"For 99 percent of the time, it didn't work for us. For 99% of the development cycle all we had were things that failed."

Developing new products, says Ive, requires a mix of curiosity and focus, to ask the right questions while staying focused on getting a product into development. "There are 55 reasons it hasn't been done before," he said. "So you have to be so focused, determined." Ive says maintaining that level of focus is "exhausting."

Ive touched on his relationship with Steve and the ideals that Jobs instilled in the company. Money was never the focus for Steve Jobs, even when he returned to the company and started making major cuts to the product lineup at the time. "The focus was 'the products aren't every good, are they. Let's focus on making some good products,'" said Ive.

Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive.

Apple executives have said several times that Apple's products are designed for people and not for profit, a sentiment that Ive echoed in his interview. "Most things are built in an opportunistic way, to a cost, or to a schedule, they're not built to people," he said.

On the topic of design overall, Ive says that he remembers the process most fondly, not the product. He says he's been fortunate to work with extraordinary people. "If I get to sit down for 2 hours with one of the world's best silicon chip designers, I could not be happier," said Ive.

Top Rated Comments

rpmurray Avatar
53 months ago
"For 99 percent of the time, it didn't work for us. For 99% of the development cycle all we had were things that failed."

And then the deadline came so we shipped it.
Score: 47 Votes (Like | Disagree)
HJM.NL Avatar
53 months ago
Apple executives have said several times that Apple's products are designed for people and not for profit, a sentiment that Ive echoed in his interview. "Most things are built in an opportunistic way, to a cost, or to a schedule, they're not built to people," he said.
What planet does he come from? This is so not true coming from a company who has the biggest profit margins on all its products from any. :mad:
Score: 24 Votes (Like | Disagree)
HJM.NL Avatar
53 months ago
Article quote:

"Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive."


I like this quote. Because I feel this is so true about Apple, where they want to make a product better and a more refined experience than what the competitors do. This is what separates Apple from everybody else and what makes their products and software so unique.
I would fully agree with you when you stated that 5 years ago. The Apple of today has lost that vision. Their software is buggy, their designs are compromised and they got leapfrogged in every category today.
Score: 24 Votes (Like | Disagree)
pat500000 Avatar
53 months ago
For someone that designs incredible culture defining devices, he has a TERRIBLE dress sense. He dresses like my grandad. Good God man, use your gazillions to get a stylist. Or a mirror. ¯\_(ツ)_/¯
Huh?



Let him be?

Attachment Image
Score: 17 Votes (Like | Disagree)
Relentless Power Avatar
53 months ago
Article quote:

"Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive."


I like this quote. Because I feel this is so true about Apple, where they want to make a product better and a more refined experience than what the competitors do. This is what separates Apple from everybody else and what makes their products and software so unique. They don't want to be the first, they want to be the best.
Score: 17 Votes (Like | Disagree)
mi7chy Avatar
53 months ago
Cook, Ive, Cue, etc. all need to retire so Apple can hire on fresh new talent like Microsoft had to do. Their old thinking and complacency are dragging down the products and services.
Score: 16 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
YouTube Picture in Picture Feature

YouTube Premium Subscribers Can Now Use iOS Picture-in-Picture: Here's How

Wednesday August 25, 2021 3:55 am PDT by
Google has rolled out picture-in-picture support as an "experimental" feature for YouTube premium subscribers, allowing them to watch video in a small window when the app is closed. If you're a premium YouTube subscriber looking to try out picture-in-picture, follow these steps: Launch a web browser and sign into your YouTube account at YouTube.com. Navigate to www.youtube.com/new. Scroll...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
tim cook spring loaded event

Gurman: Apple Planning Multiple Events for the Fall, M1X MacBook Pros to be Available by November

Sunday August 15, 2021 12:07 pm PDT by
Apple is planning to hold multiple events this fall, which will collectively include the launch of new iPhones, Apple Watches, updated AirPods, revamped iPad mini, and the redesigned MacBook Pros, according to respected Bloomberg journalist Mark Gurman. In his latest weekly Power On newsletter, Gurman says that much like last year, Apple will hold multiple events this coming fall, with the...
apple screen time screen icons

Persistent Kids Finding Loopholes in Apple's Screen Time Limits

Tuesday October 15, 2019 9:44 am PDT by
Apple is currently engaged in a cat-and-mouse game with persistent kids looking to circumvent Screen Time restrictions, but the company has been receiving some criticism for not moving quickly enough to lock down some of the loopholes, reports The Washington Post. A few of the loopholes and ways for parents to shut them down are documented on the site Protect Young Eyes, while these and...
anker lightning cable mfi

Unwrap a New Apple Device? Stock Up on Extra Certified Lightning Cables for as Little as $6

Monday December 25, 2017 5:45 am PST by
If you unwrapped an Apple product today it likely came with one of the company's first-party Lightning cables, but having an extra on hand is always a good idea, so you can place it in other rooms in your house, in your car, or in a bag when you travel. For that reason, now's a good time to shop for third-party Lightning cables that are cheaper than Apple's own accessory, but still Made For...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
macos monterey safari beta 3

macOS Monterey Beta 3: Apple Redesigns Safari Tab Interface Following Complaints

Wednesday July 14, 2021 11:39 am PDT by
In the third developer beta of macOS Monterey, which came out this morning, Apple has overhauled the design of Safari, making the tab bar more similar to the current tab bar in macOS Big Sur. The prior Safari design did away with the dedicated URL and search interface, instead allowing any individual tab to be used for navigation input. Tabs were also all arranged at the top of the display...