Apple Bought Augmented Reality Headset Company Vrvana

Apple recently purchased Vrvana, a company that developed an augmented reality headset called Totem, reports TechCrunch.

Two sources with knowledge of the deal confirmed the acquisition, but Apple declined to comment and did not provide its usual acquisition statement. TechCrunch says Apple did not deny the story, though, and several employees who were previously with Vrvana are now with Apple.

totemvrvana
Apple is said to have paid $30 million for Vrvana, and the deal may have taken place this summer. Vrvana's website is still up and running, but social media accounts ceased updates in August.

Vrvana developed a sort of mixed reality headset called Totem, which was never released. It was designed to combine both augmented and virtual reality technologies in a single headset, merging full VR capabilities with pass-through cameras to enable screen-based augmented reality features.

Essentially, Totem used a set of cameras to project real world images into its built-in 1440p OLED display, a somewhat unique approach that set it apart from competing products like Microsoft's HoloLens, which uses a transparent display to combine virtual and augmented reality. With Totem's approach, much richer virtual experiences were available, as full VR objects could be combined with a real-world view.

The built-in cameras were used to track the device's position in space, and additional infrared cameras were used to detect a user's hands. Several media sites were able to check out the Totem last year, and it received largely positive reviews.

Totem's technology could be built into a future Apple device, as multiple rumors suggest Apple is working on some kind of augmented reality headset or smart glasses product.

Apple is said to be building an AR headset that features a dedicated display, a built-in processor, and a new "rOS" operating system. The company is aiming to finish work on its augmented reality headset by 2019, and a finished product could be ready to ship as soon as 2020, should the project progress on schedule.

While Apple has acquired other augmented reality companies like Metaio, Faceshift, Flyby Media, and SensoMotoric Instruments, this is the first dedicated AR/VR headset hardware company Apple has purchased, signaling a deep interest in developing some kind of AR/VR wearable device.

Related Roundup: Apple Glasses

Top Rated Comments

deanthedev Avatar
59 months ago
AR is so 6 years ago - it is like they living in a time warp when it comes to computing now. I guess when most your line up cant do VR you need to stick with AR.
Is that why Google spent so much on Tango, then quickly came out with ARCore (to allow AR on regular phones without Tango hardware) after seeing Apple release ARKit? You should also tell developers AR is old news so they can all stop rushing to develop Apps for a “dead-end” technology.

And what mobile devices can do VR? Answer: None.
Score: 8 Votes (Like | Disagree)
diegov12 Avatar
59 months ago
AR is so 6 years ago - it is like they living in a time warp when it comes to computing now. I guess when most your line up cant do VR you need to stick with AR.
VR is so overpriced and so 3 years ago.
unlike AR, which is free to everyone without having to buy extra hardware.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
59 months ago
Did Apple do this many acquisitions with Steve around? Seems like they're just trying to buy out ideas instead of coming up with their own. And with this many acquisitions, they're still not as innovative as when Steve was around.
Some things that Apple acquired under Steve Jobs the pretty much impact every Apple product we see today:

SoundJam MP
Emagic
FingerWorks
P.A. Semi
Intrinsity
C3 Technologies

Google and Microsoft acquire as much if not moreso than Apple. Are they buying out ideas instead of coming up with their own?
Score: 4 Votes (Like | Disagree)
keysofanxiety Avatar
59 months ago
Why is Apple so interested in AR?
I don’t see a need for it.
Perhaps not now, but in a decade this technology will be ubiquitous. There’s an awful lot of potential and we’re barely tickling the iceberg at this point.
Score: 4 Votes (Like | Disagree)
santaliqueur Avatar
59 months ago
$30 million is cash from the small change box
Based upon Apple's projections for the upcoming holiday quarter, they will make $30 million every 1h 21m.
Score: 3 Votes (Like | Disagree)
randyj Avatar
59 months ago
Why is Apple so interested in AR?
I don’t see a need for it. A bit like Siri really.
Score: 3 Votes (Like | Disagree)

Popular Stories

Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
macOS Monterey 2

Apple Releases macOS Monterey 12.4 With Support for Studio Display Webcam Update

Monday May 16, 2022 10:10 am PDT by
Apple today released macOS Monterey 12.4, the fourth major update to the macOS Monterey operating system that launched in October 2021. macOS Monterey 12.4 comes over two months after the launch of macOS Monterey 12.3, an update that added Universal Control. The ‌‌‌‌‌macOS Monterey‌‌ 12.4 update can be downloaded on all eligible Macs using the Software Update section of System...
Whatsapp Feature

WhatsApp to Let Users Leave Group Chats 'Silently' and View Rich Link Previews in Status Updates

Tuesday May 17, 2022 3:07 am PDT by
WhatsApp is working on a new feature that will allow users to "silently" leave group chats hosted by the messaging platform instead of all members of the group being notified when they do. As it stands, when someone leaves a group chat, WhatsApp announces their exit to the entire group, making the act of leaving very public. It's not possible right now to leave a group quietly, but WhatsApp...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
airpodsproinear

Apple Facing Lawsuit After AirPods Allegedly Ruptured Child's Eardrums With Amber Alert

Tuesday May 17, 2022 11:40 am PDT by
Apple's AirPods ruptured the eardrums of a 12-year-old boy in 2020 when a loud Amber Alert was issued, according to a lawsuit filed against Apple in California (via Law360). The child, identified as B.G. in the filing, was watching a movie on Netflix on his iPhone in 2020 while wearing AirPods Pro. The AirPods Pro were allegedly set at a low volume, but an Amber Alert sounded without warning ...
apple store palo alto

Apple Reinstating Employee Mask Mandate at Approximately 100 U.S. Retail Stores

Tuesday May 17, 2022 11:11 am PDT by
Apple retail employees at around 100 stores will need to go back to wearing a mask while working, according to Bloomberg's Mark Gurman. Apple is mandating masks for employees again due to a rising number of COVID cases across the United States. Customers who visit an Apple Store are not required to wear a mask at this time, but Apple is continuing to recommend masks for all Apple Store...