iPhone 7 Unboxing Video Reveals New 'Choose Your Click' Home Button Option

YouTuber MKBHD recently unboxed the iPhone 7 and iPhone 7 Plus on his channel, showing the contents of each smartphone's packaging, the boot-up of iOS, and even a quick overview of official Geekbench benchmark results. In the video, the unboxed iPhones encompass the new Jet Black and Black color options, for the iPhone 7 and iPhone 7 Plus, respectively.

Interestingly, once MKBHD begins cycling through the iOS set-up process, he discovered a new step on iPhone 7 that focuses on the haptic feedback of the new Home Button. After confirming your language, region, and setting up Touch ID, Apple ID, and Siri, the iPhone 7 will allow you to "meet the new Home Button." The added process in iOS 10's start-up on the iPhone 7 and iPhone 7 Plus makes "your iPhone experience even more personal by choosing the click that's right for you."

iphone-7-unboxing
Here, the iPhone will present you with three options of varying haptic feedback clicks. MKBHD described option one as "really light," almost to the point where he wasn't sure if he was pressing the button or not, three as "a really firm click response," and two as "a default, somewhere in the middle." He said with the middle option the "whole phone seems to be vibrating still," but he decided to go with the highly responsive third option to be sure when the button's been pressed.

Otherwise it seems like the contents of each iPhone 7 box, and the set-up process, are largely what's expected at this point from Apple. Each iPhone comes with the usual paperwork, Lightning cable, AC adapter, and now the new Lightning EarPods and Lightning-to-3.5mm adapter, which are the biggest changes this year. MKBHD's video showcases the colors of Jet Black and Black as well, and he recommends the matte Black finish over Jet Black, which he calls a "special edition" iPhone that's worth checking out in a store, but might be frustrating to keep clean sans case.


He also runs a quick Geekbench test, confirming 3GB of RAM in the iPhone 7 Plus and single-core and multi-core results that fall largely in line with previously reported benchmark results. As expected, the iPhone 7 has 2GB of RAM, but MKBHD didn't put it through the paces of a Geekbench run.

Excitement for the iPhone 7 is growing ahead of the wide release tomorrow, September 16. Last night, Apple confirmed that all models of the iPhone 7 Plus as well as the Jet Black iPhone 7 have completely sold out ahead of Friday's launch and will not be available at Apple's retail stores for walk-in customers. Those prepared to buy other models are already lining up at some Apple stores, including the 5th Avenue Apple Store in New York and Apple Union Square in San Francisco.

Related Forum: iPhone

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
apple tv logo physical

New Apple TV Intro Was Made With Practical Effects

Thursday November 6, 2025 7:02 am PST by
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro. Ad Age released an exclusive look...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...

Top Rated Comments

TigerWoodsIV Avatar
119 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
You realize that everyone would complain either way, right? There's people like you and then there's the people who want to be able to customize things. I'll accept the Touch ID setup t save myself from putting in a passcode every time. Maybe the default click isn't my favorite. Who knows, but why complain?
Score: 28 Votes (Like | Disagree)
smacrumon Avatar
119 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Apple needs to make a stand on what features its products offer as default. Simple features should be set up from the get go. If users don't like them, then they change them in settings.

Apple's job is to make simple software and hardware. When it starts asking users lots of questions, then it misses the mark entirely. In some cases, new users don't even understand the questions or the context.

Whatever happened to it "just works"? Today it works, but only after a big unnecessary quiz.
Score: 18 Votes (Like | Disagree)
Jsameds Avatar
119 months ago
People really moaning about a 2 minute setup screen on a new device? Wow o_O
Score: 17 Votes (Like | Disagree)
R.T. Avatar
119 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
It's so annoying to me how entitled and spoiled some Apple users are. They want more and more features but yet don't want to set any of them up, they want everything to just magically know your preferences and how you want your phone to operate. Seriously, come on.
Score: 16 Votes (Like | Disagree)
Sheza Avatar
119 months ago
MKBHD is far from the first person to reveal this...
Score: 14 Votes (Like | Disagree)
0029937 Avatar
119 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
Dude, you got by 10 years ago standards a "super computer"... in your freagin' pocket! Cheer up, smile, be happy.
Score: 13 Votes (Like | Disagree)