iPhone 7 Unboxing Video Reveals New 'Choose Your Click' Home Button Option

YouTuber MKBHD recently unboxed the iPhone 7 and iPhone 7 Plus on his channel, showing the contents of each smartphone's packaging, the boot-up of iOS, and even a quick overview of official Geekbench benchmark results. In the video, the unboxed iPhones encompass the new Jet Black and Black color options, for the iPhone 7 and iPhone 7 Plus, respectively.

Interestingly, once MKBHD begins cycling through the iOS set-up process, he discovered a new step on iPhone 7 that focuses on the haptic feedback of the new Home Button. After confirming your language, region, and setting up Touch ID, Apple ID, and Siri, the iPhone 7 will allow you to "meet the new Home Button." The added process in iOS 10's start-up on the iPhone 7 and iPhone 7 Plus makes "your iPhone experience even more personal by choosing the click that's right for you."

iphone-7-unboxing
Here, the iPhone will present you with three options of varying haptic feedback clicks. MKBHD described option one as "really light," almost to the point where he wasn't sure if he was pressing the button or not, three as "a really firm click response," and two as "a default, somewhere in the middle." He said with the middle option the "whole phone seems to be vibrating still," but he decided to go with the highly responsive third option to be sure when the button's been pressed.

Otherwise it seems like the contents of each iPhone 7 box, and the set-up process, are largely what's expected at this point from Apple. Each iPhone comes with the usual paperwork, Lightning cable, AC adapter, and now the new Lightning EarPods and Lightning-to-3.5mm adapter, which are the biggest changes this year. MKBHD's video showcases the colors of Jet Black and Black as well, and he recommends the matte Black finish over Jet Black, which he calls a "special edition" iPhone that's worth checking out in a store, but might be frustrating to keep clean sans case.


He also runs a quick Geekbench test, confirming 3GB of RAM in the iPhone 7 Plus and single-core and multi-core results that fall largely in line with previously reported benchmark results. As expected, the iPhone 7 has 2GB of RAM, but MKBHD didn't put it through the paces of a Geekbench run.

Excitement for the iPhone 7 is growing ahead of the wide release tomorrow, September 16. Last night, Apple confirmed that all models of the iPhone 7 Plus as well as the Jet Black iPhone 7 have completely sold out ahead of Friday's launch and will not be available at Apple's retail stores for walk-in customers. Those prepared to buy other models are already lining up at some Apple stores, including the 5th Avenue Apple Store in New York and Apple Union Square in San Francisco.

Top Rated Comments

(View all)
Avatar
51 months ago

There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.

You realize that everyone would complain either way, right? There's people like you and then there's the people who want to be able to customize things. I'll accept the Touch ID setup t save myself from putting in a passcode every time. Maybe the default click isn't my favorite. Who knows, but why complain?
Score: 28 Votes (Like | Disagree)
Avatar
51 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Apple needs to make a stand on what features its products offer as default. Simple features should be set up from the get go. If users don't like them, then they change them in settings.

Apple's job is to make simple software and hardware. When it starts asking users lots of questions, then it misses the mark entirely. In some cases, new users don't even understand the questions or the context.

Whatever happened to it "just works"? Today it works, but only after a big unnecessary quiz.
Score: 18 Votes (Like | Disagree)
Avatar
51 months ago
People really moaning about a 2 minute setup screen on a new device? Wow o_O
Score: 17 Votes (Like | Disagree)
Avatar
51 months ago

There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.

It's so annoying to me how entitled and spoiled some Apple users are. They want more and more features but yet don't want to set any of them up, they want everything to just magically know your preferences and how you want your phone to operate. Seriously, come on.
Score: 16 Votes (Like | Disagree)
Avatar
51 months ago
MKBHD is far from the first person to reveal this...
Score: 14 Votes (Like | Disagree)
Avatar
51 months ago

There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.

Dude, you got by 10 years ago standards a "super computer"... in your freagin' pocket! Cheer up, smile, be happy.
Score: 13 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Apple Believes This German Cycling Path Logo Infringes on Its Own Logo

Wednesday May 1, 2019 9:51 am PDT by
Apple recently objected to the logo of a new German cycling path in an appeal filed with the German Patent and Trademark Office, according to German outlets General-Anzeiger Bonn and Westdeutscher Rundfunk. Apple reportedly takes issue with the logo's green leaf and supposed "bitten" right side, attributes the company believes are too similar to its own logo. The logo, registered with the ...

Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...

Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...