iPhone 7 Unboxing Video Reveals New 'Choose Your Click' Home Button Option

YouTuber MKBHD recently unboxed the iPhone 7 and iPhone 7 Plus on his channel, showing the contents of each smartphone's packaging, the boot-up of iOS, and even a quick overview of official Geekbench benchmark results. In the video, the unboxed iPhones encompass the new Jet Black and Black color options, for the iPhone 7 and iPhone 7 Plus, respectively.

Interestingly, once MKBHD begins cycling through the iOS set-up process, he discovered a new step on iPhone 7 that focuses on the haptic feedback of the new Home Button. After confirming your language, region, and setting up Touch ID, Apple ID, and Siri, the iPhone 7 will allow you to "meet the new Home Button." The added process in iOS 10's start-up on the iPhone 7 and iPhone 7 Plus makes "your iPhone experience even more personal by choosing the click that's right for you."

iphone-7-unboxing
Here, the iPhone will present you with three options of varying haptic feedback clicks. MKBHD described option one as "really light," almost to the point where he wasn't sure if he was pressing the button or not, three as "a really firm click response," and two as "a default, somewhere in the middle." He said with the middle option the "whole phone seems to be vibrating still," but he decided to go with the highly responsive third option to be sure when the button's been pressed.

Otherwise it seems like the contents of each iPhone 7 box, and the set-up process, are largely what's expected at this point from Apple. Each iPhone comes with the usual paperwork, Lightning cable, AC adapter, and now the new Lightning EarPods and Lightning-to-3.5mm adapter, which are the biggest changes this year. MKBHD's video showcases the colors of Jet Black and Black as well, and he recommends the matte Black finish over Jet Black, which he calls a "special edition" iPhone that's worth checking out in a store, but might be frustrating to keep clean sans case.


He also runs a quick Geekbench test, confirming 3GB of RAM in the iPhone 7 Plus and single-core and multi-core results that fall largely in line with previously reported benchmark results. As expected, the iPhone 7 has 2GB of RAM, but MKBHD didn't put it through the paces of a Geekbench run.

Excitement for the iPhone 7 is growing ahead of the wide release tomorrow, September 16. Last night, Apple confirmed that all models of the iPhone 7 Plus as well as the Jet Black iPhone 7 have completely sold out ahead of Friday's launch and will not be available at Apple's retail stores for walk-in customers. Those prepared to buy other models are already lining up at some Apple stores, including the 5th Avenue Apple Store in New York and Apple Union Square in San Francisco.

Related Forum: iPhone

Top Rated Comments

TigerWoodsIV Avatar
85 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
You realize that everyone would complain either way, right? There's people like you and then there's the people who want to be able to customize things. I'll accept the Touch ID setup t save myself from putting in a passcode every time. Maybe the default click isn't my favorite. Who knows, but why complain?
Score: 28 Votes (Like | Disagree)
smacrumon Avatar
85 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Apple needs to make a stand on what features its products offer as default. Simple features should be set up from the get go. If users don't like them, then they change them in settings.

Apple's job is to make simple software and hardware. When it starts asking users lots of questions, then it misses the mark entirely. In some cases, new users don't even understand the questions or the context.

Whatever happened to it "just works"? Today it works, but only after a big unnecessary quiz.
Score: 18 Votes (Like | Disagree)
Jsameds Avatar
85 months ago
People really moaning about a 2 minute setup screen on a new device? Wow o_O
Score: 17 Votes (Like | Disagree)
R.T. Avatar
85 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
It's so annoying to me how entitled and spoiled some Apple users are. They want more and more features but yet don't want to set any of them up, they want everything to just magically know your preferences and how you want your phone to operate. Seriously, come on.
Score: 16 Votes (Like | Disagree)
Sheza Avatar
85 months ago
MKBHD is far from the first person to reveal this...
Score: 14 Votes (Like | Disagree)
0029937 Avatar
85 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
Dude, you got by 10 years ago standards a "super computer"... in your freagin' pocket! Cheer up, smile, be happy.
Score: 13 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Leak Reveals Unified Volume Button and Mute Button

Monday March 20, 2023 8:33 am PDT by
As previously rumored, the next-generation iPhone 15 Pro and iPhone 15 Pro Max will feature a unified volume button and a mute button, according to leaked CAD images shared in a video on the Chinese version of TikTok and posted to Twitter by ShrimpApplePro. Instead of separate buttons for volume up and volume down, the iPhone 15 Pro models are expected to have a single elongated button for...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
original iphone auction

Factory-Sealed Original iPhone Sells for $55,000 at Auction

Friday March 17, 2023 1:08 pm PDT by
A first-generation iPhone still sealed inside its box sold for $54,904 at auction, which is more than $54,000 over the original $599 price tag of the device when it was released in 2007. The original iPhone was put up for sale by RR Auction on behalf of a former Apple employee who purchased it back when it first came out. Back in February, an original, sealed iPhone sold for over $63,000,...
voice isolation

iOS 16.4 Adds Voice Isolation for Cellular Phone Calls

Tuesday March 21, 2023 11:01 am PDT by
The iOS 16.4 update that is set to be released to the public in the near future includes voice isolation for cellular calls, according to notes that Apple shared today. Apple says that Voice Isolation will prioritize your voice and block out the ambient noise around you, making for clearer phone calls where you can better hear the person you're chatting with and vice versa. Voice...
iPhone 12 Pro vs iPhone 15 Pro Feature

iPhone 12 Pro vs. 15 Pro: New Features to Expect if You've Waited to Upgrade

Friday March 17, 2023 10:29 am PDT by
While year-over-year iPhone upgrades are not always groundbreaking, new features can begin to stack up over multiple generations. For example, the iPhone 15 Pro will be a notable upgrade for those who still have a three-year-old iPhone 12 Pro. If you are still using an iPhone 12 Pro and are considering upgrading to the iPhone 15 Pro when it launches later this year, we have put together a...
top stories 18mar2023

Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Saturday March 18, 2023 6:00 am PDT by
Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase? This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all...
smart monitor m8 samsung

Deals: Samsung's iMac-Like Smart Monitor M8 Drops to Lowest Price of Year So Far With $250 Discount

Monday March 20, 2023 8:27 am PDT by
Samsung today kicked off a special "Discover Samsung" event, which will be a week-long savings event focusing on Samsung monitors, smartphones, TVs, appliances, and more. While some deals will stick around the entire week (through March 26), others will refresh every day. Note: MacRumors is an affiliate partner with Samsung. When you click a link and make a purchase, we may receive a small...