iPhone 7 Unboxing Video Reveals New 'Choose Your Click' Home Button Option

YouTuber MKBHD recently unboxed the iPhone 7 and iPhone 7 Plus on his channel, showing the contents of each smartphone's packaging, the boot-up of iOS, and even a quick overview of official Geekbench benchmark results. In the video, the unboxed iPhones encompass the new Jet Black and Black color options, for the iPhone 7 and iPhone 7 Plus, respectively.

Interestingly, once MKBHD begins cycling through the iOS set-up process, he discovered a new step on iPhone 7 that focuses on the haptic feedback of the new Home Button. After confirming your language, region, and setting up Touch ID, Apple ID, and Siri, the iPhone 7 will allow you to "meet the new Home Button." The added process in iOS 10's start-up on the iPhone 7 and iPhone 7 Plus makes "your iPhone experience even more personal by choosing the click that's right for you."

iphone-7-unboxing
Here, the iPhone will present you with three options of varying haptic feedback clicks. MKBHD described option one as "really light," almost to the point where he wasn't sure if he was pressing the button or not, three as "a really firm click response," and two as "a default, somewhere in the middle." He said with the middle option the "whole phone seems to be vibrating still," but he decided to go with the highly responsive third option to be sure when the button's been pressed.

Otherwise it seems like the contents of each iPhone 7 box, and the set-up process, are largely what's expected at this point from Apple. Each iPhone comes with the usual paperwork, Lightning cable, AC adapter, and now the new Lightning EarPods and Lightning-to-3.5mm adapter, which are the biggest changes this year. MKBHD's video showcases the colors of Jet Black and Black as well, and he recommends the matte Black finish over Jet Black, which he calls a "special edition" iPhone that's worth checking out in a store, but might be frustrating to keep clean sans case.


He also runs a quick Geekbench test, confirming 3GB of RAM in the iPhone 7 Plus and single-core and multi-core results that fall largely in line with previously reported benchmark results. As expected, the iPhone 7 has 2GB of RAM, but MKBHD didn't put it through the paces of a Geekbench run.

Excitement for the iPhone 7 is growing ahead of the wide release tomorrow, September 16. Last night, Apple confirmed that all models of the iPhone 7 Plus as well as the Jet Black iPhone 7 have completely sold out ahead of Friday's launch and will not be available at Apple's retail stores for walk-in customers. Those prepared to buy other models are already lining up at some Apple stores, including the 5th Avenue Apple Store in New York and Apple Union Square in San Francisco.

Top Rated Comments

TigerWoodsIV Avatar
64 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
You realize that everyone would complain either way, right? There's people like you and then there's the people who want to be able to customize things. I'll accept the Touch ID setup t save myself from putting in a passcode every time. Maybe the default click isn't my favorite. Who knows, but why complain?
Score: 28 Votes (Like | Disagree)
smacrumon Avatar
64 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Apple needs to make a stand on what features its products offer as default. Simple features should be set up from the get go. If users don't like them, then they change them in settings.

Apple's job is to make simple software and hardware. When it starts asking users lots of questions, then it misses the mark entirely. In some cases, new users don't even understand the questions or the context.

Whatever happened to it "just works"? Today it works, but only after a big unnecessary quiz.
Score: 18 Votes (Like | Disagree)
Jsameds Avatar
64 months ago
People really moaning about a 2 minute setup screen on a new device? Wow o_O
Score: 17 Votes (Like | Disagree)
R.T. Avatar
64 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
It's so annoying to me how entitled and spoiled some Apple users are. They want more and more features but yet don't want to set any of them up, they want everything to just magically know your preferences and how you want your phone to operate. Seriously, come on.
Score: 16 Votes (Like | Disagree)
Sheza Avatar
64 months ago
MKBHD is far from the first person to reveal this...
Score: 14 Votes (Like | Disagree)
Szarky Avatar
64 months ago
There are too many set up screens in the current iOS. It used to be so simple, straightforward and fast to set up.

Whatever happened to it "just works"? Today it works, but only after a big quiz.
Dude, you got by 10 years ago standards a "super computer"... in your freagin' pocket! Cheer up, smile, be happy.
Score: 13 Votes (Like | Disagree)

Top Stories

iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
iPad mini pro feature 2

iPad Mini 6 to Feature 8.3-Inch Display With No Home Button and Narrower Bezels

Monday July 26, 2021 12:26 pm PDT by
The sixth-generation iPad mini that's in the works will have an 8.3-inch display, according to display analyst Ross Young. That will be larger than the current 7.9-inch display, with the larger size due to the removal of the Home button and a narrower bezel design. Rumors about the iPad mini 6 have been picking up in recent weeks ahead of its prospective launch this fall. Apple analyst...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
nothing ear 1 buds 1

Nothing 'Ear (1)' True Wireless Earbuds Launch to Take on AirPods Pro With ANC and Unusual Design for $99

Tuesday July 27, 2021 7:57 am PDT by
Nothing, a new brand from OnePlus founder Carl Pei, has today officially launched the "Ear (1)" true wireless earbuds after months of anticipation around the company's AirPods Pro rival. The Ear (1) features an in-ear design, Active Noise Cancelation, Bluetooth 5.2, IPX4 water resistance, and a charging case with Qi-compatible wireless charging and a USB-C port. Fast pairing is supported on...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
General iOS 14

iOS 14.7.1 and macOS Big Sur 11.5.1 Patch Security Vulnerability That May Have Been Actively Exploited

Monday July 26, 2021 11:55 am PDT by
Apple today released unexpected iOS 14.7.1 and iPadOS 14.7.1 updates to the public, and according to a newly released support document, the software addresses a serious security vulnerability that may have been exploited in the wild. Apple says that an application may have been able to execute arbitrary code with kernel privileges due to a memory corruption issue. "Apple is aware of a report ...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
tesla red orange bg feature

Tesla CEO Elon Musk Takes Shots at Apple During Earnings Call

Monday July 26, 2021 4:53 pm PDT by
During a Tesla earnings call that took place today, Tesla CEO Elon Musk spent time sniping at Apple, reports CNBC. Musk criticized Apple's "walled garden" and made comments on the company's cobalt use. In a discussion about plans to allow Tesla competitors to use the Tesla electric vehicle charger network, Musk said that Tesla does not want to create a walled garden to "bludgeon" Tesla...
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....