Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
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All iPhone 7 Plus and Jet Black iPhone 7 Models Sold Out for Launch Day
Apple has issued a statement to a number of press outlets including TechCrunch, indicating that all models of the iPhone 7 Plus as well as the Jet Black iPhone 7 have completely sold out ahead of Friday's launch and will not be available at Apple's retail stores. The announcement will help those who had hoped to purchase one of those models on a walk-in basis on Friday plan appropriately.We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.As Apple notes, it is possible that other retailers may have some stock of these models, but given that Apple prioritizes its own sales channels over other retailers, customers should not count on being able to find them elsewhere.
Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.
Customers can continue to order all models in all colors on apple.com. We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.
Apple announced last Thursday that it will not release first-weekend sales numbers for the iPhone 7, and given quickly slipping shipping estimates in Apple's online stores and extreme shortages of in-store stock for launch day, it appears early sales will be heavily constrained by supply rather than any weakness in demand.
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40 months ago
Apple seems to have listened to the Internet rumors about the demand for this gen not being there because everyone is waiting for the 10th anniversary phone and scaled down production.
Looks like they should have just kept on keeping on and done what they always do. It's funny in a way and proof that the headphone jack issue is purely a very vocal minority making a big stink.
Looks like they should have just kept on keeping on and done what they always do. It's funny in a way and proof that the headphone jack issue is purely a very vocal minority making a big stink.
40 months ago
Each year they make calculations to produce more to meet demand and each year demand is greater than expected.
Well considering this is the 11th iPhone Apple has made and that the company is run by a supply chain guru this lack of stock of all plus models and jet black models seems to me like poor planing.
40 months ago
Oh Wow. I had a bad feeling this was going to happen. Everyone is going to flip out in the forums. And ..... here .... we .... go ...
40 months ago
Unless it was intentional.
I think Apple would rather sell more iPhones. I personally never believed that Apple intentionally ever creates shortages.
40 months ago
Well, duh.
Who didn't expect it?
The best marketing there is. Make sure the supply is just too tight.
Who didn't expect it?
The best marketing there is. Make sure the supply is just too tight.
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