Apple is separating the new smartphones into its usual low-cost versus high-cost categories, with big differences between the two models coming down to the camera, display, and battery life.
macOS Catalina Now Available
All iPhone 7 Plus and Jet Black iPhone 7 Models Sold Out for Launch Day
We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.As Apple notes, it is possible that other retailers may have some stock of these models, but given that Apple prioritizes its own sales channels over other retailers, customers should not count on being able to find them elsewhere.
Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.
Customers can continue to order all models in all colors on apple.com. We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.
Apple announced last Thursday that it will not release first-weekend sales numbers for the iPhone 7, and given quickly slipping shipping estimates in Apple's online stores and extreme shortages of in-store stock for launch day, it appears early sales will be heavily constrained by supply rather than any weakness in demand.