Customers Lining Up At Boutiques Carrying Apple Watch Ahead of Launch

The Apple Watch isn't going to be available for sale tomorrow in Apple's retail stores, but there are a select handful of high-end fashion boutiques around the world that will be offering various Apple Watch models for sale.

One of the stores, Maxfield, is located in Los Angeles, and people are already lining up outside the store in the hopes of getting an Apple Watch on launch day. Maxfield is the only store in the United States that have the Apple Watch in stock on April 24.

maxfieldline

Line at Maxfield LA, image via Alidir8

Other stores that will have Apple Watch stock tomorrow include Dover Street Market in Tokyo and London, Colette in Paris, and The Corner in Berlin. It is not known how much stock each of these stores has available, but according to Dover Street Market's CEO, the Tokyo location will have 350 watches available for purchase, while Dover Street Market in London will have 570. Neither store is expected to have the Apple Watch Edition, but beyond that models in stock are unknown.

Though Apple's retail stores are not offering the Apple Watch for sale, there appears to be some confusion among customers. At Apple Stores in Australia, there were customers lining up outside of stores in the hopes of getting an Apple Watch.

The confused 23-person #AppleWatch queue outside Australia's flagship store.

A photo posted by Jennifer Dudley-Nicholson (@jendn) on


According to Apple retail chief Angela Ahrendts, Apple Watch orders may not be available in stores for a month or longer as the company works to get all pre-orders delivered. Apple is getting orders out rapidly, however, and many customers who had 4 to 6 week shipping dates will be getting their devices tomorrow.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

luckydcxx Avatar
119 months ago
the days of waiting in line are not over Angela!
Score: 24 Votes (Like | Disagree)
Thunderhawks Avatar
119 months ago
Are they carrying every model?

No, the models usually walk on their own.

They are very light to begin with, unless they are plus models.
Score: 22 Votes (Like | Disagree)
sam223 Avatar
119 months ago
The lines outside regular apple retail stores shows this launch is not perfect.
Score: 20 Votes (Like | Disagree)
mellomike Avatar
119 months ago
I for one enjoyed the days of waiting in line ... KNOWING I would get my device on actual launch day. I even enjoyed pre-ordering and having the option to pick-up from the store.
Score: 17 Votes (Like | Disagree)
Böhme417 Avatar
119 months ago
This isn't too surprising. When I went for my try-on appointment, the employee told told me they would be available in the store on the 24th. I didn't bother correcting her. Apple Store employees seem exceedingly ignorant about the products they sell.
Score: 14 Votes (Like | Disagree)
Blacklabel34 Avatar
119 months ago
I would be waiting in a line right now knowing that I would get my :apple: watch on launch day, but instead I followed procedure and now have to wait however long after the launch to receive mine. (even though people who ordered after me have already received shipping confirmations)
What a mess :apple:
WHAT A MESS!
Score: 10 Votes (Like | Disagree)