Customers Lining Up At Boutiques Carrying Apple Watch Ahead of Launch

The Apple Watch isn't going to be available for sale tomorrow in Apple's retail stores, but there are a select handful of high-end fashion boutiques around the world that will be offering various Apple Watch models for sale.

One of the stores, Maxfield, is located in Los Angeles, and people are already lining up outside the store in the hopes of getting an Apple Watch on launch day. Maxfield is the only store in the United States that have the Apple Watch in stock on April 24.

maxfieldline

Line at Maxfield LA, image via Alidir8

Other stores that will have Apple Watch stock tomorrow include Dover Street Market in Tokyo and London, Colette in Paris, and The Corner in Berlin. It is not known how much stock each of these stores has available, but according to Dover Street Market's CEO, the Tokyo location will have 350 watches available for purchase, while Dover Street Market in London will have 570. Neither store is expected to have the Apple Watch Edition, but beyond that models in stock are unknown.

Though Apple's retail stores are not offering the Apple Watch for sale, there appears to be some confusion among customers. At Apple Stores in Australia, there were customers lining up outside of stores in the hopes of getting an Apple Watch.

The confused 23-person #AppleWatch queue outside Australia's flagship store.

A photo posted by Jennifer Dudley-Nicholson (@jendn) on


According to Apple retail chief Angela Ahrendts, Apple Watch orders may not be available in stores for a month or longer as the company works to get all pre-orders delivered. Apple is getting orders out rapidly, however, and many customers who had 4 to 6 week shipping dates will be getting their devices tomorrow.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

luckydcxx Avatar
85 months ago
the days of waiting in line are not over Angela!
Score: 24 Votes (Like | Disagree)
Thunderhawks Avatar
85 months ago
Are they carrying every model?

No, the models usually walk on their own.

They are very light to begin with, unless they are plus models.
Score: 22 Votes (Like | Disagree)
sam223 Avatar
85 months ago
The lines outside regular apple retail stores shows this launch is not perfect.
Score: 20 Votes (Like | Disagree)
mellomike Avatar
85 months ago
I for one enjoyed the days of waiting in line ... KNOWING I would get my device on actual launch day. I even enjoyed pre-ordering and having the option to pick-up from the store.
Score: 17 Votes (Like | Disagree)
Böhme417 Avatar
85 months ago
This isn't too surprising. When I went for my try-on appointment, the employee told told me they would be available in the store on the 24th. I didn't bother correcting her. Apple Store employees seem exceedingly ignorant about the products they sell.
Score: 14 Votes (Like | Disagree)
Blacklabel34 Avatar
85 months ago
I would be waiting in a line right now knowing that I would get my :apple: watch on launch day, but instead I followed procedure and now have to wait however long after the launch to receive mine. (even though people who ordered after me have already received shipping confirmations)
What a mess :apple:
WHAT A MESS!
Score: 10 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
airtag in hand

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
maxresdefault

Here's How Apple's New iPhone to iPhone Data Migration Feature Works in iOS 12.4

Tuesday July 23, 2019 1:20 pm PDT by
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud. Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video. Subscribe to the ...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
macos catalina legacy system extension alert

Apple Begins Warning Users That 'Legacy System Extensions' Won't Work With a Future Version of macOS

Wednesday March 25, 2020 9:53 am PDT by
Apple has shared a new support document that indicates kernel extensions — which it calls "legacy system extensions" — will not be compatible with a future version of macOS because they "aren't as secure or reliable as modern alternatives."System extensions are a category of software that works in the background to extend the functionality of your Mac. Some apps install kernel extensions, which...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
airtag precision finding

AirTag Includes U1 Chip for 'Precision Finding' Feature

Tuesday April 20, 2021 12:11 pm PDT by
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app. As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature. U1 Ultra Wideband chips are...
iOS 15 General Feature Yellow

Everything New in iOS 15 Beta 6: SharePlay Disabled, Safari Redesigned and More

Tuesday August 17, 2021 2:12 pm PDT by
Apple released the sixth beta of iOS 15 just a week after the fifth beta, but the new update brings some of the most significant tweaks that we've seen to iOS 15 during the beta testing period. Safari Redesign Apple in iOS 15 beta 6 has added a toggle to move the Safari address bar to the top of the interface, which returns Safari to an iOS 14-like design and mitigates all of the Safari...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
2016 macbook pro flexgate b

Apple Faces Another Class-Action MacBook Pro ‘Flexgate’ Lawsuit

Thursday August 20, 2020 6:43 am PDT by
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider). The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...