Wireless Charging Looks to Go Mainstream in 2015

As the largest consumer electronics show in the world, CES often gives us a hint of the technologies we can look forward to in the near future, based on the products that are shown off at the show. In 2013 and 2014, there was a heavy focus on wearables, and this year's emphasis on home automation suggests 2015 will be a big year for connected home products.

There's one other important emerging technology that we may see explode over the course of the next few years -- wireless charging. Several companies, including Energous and WiTricity, demoed upcoming wireless charging solutions, and the Alliance for Wireless Power had a booth showing off how wireless charging will work in the Home of the Future.

MacRumors had a chance to sit down with Alex Gruzen, the CEO of WiTricity, who walked us through the company's technology, its existing partnerships, and gave us details on when we might see the debut of the first products using WiTricity's technology, which uses the Rezence specification agreed upon by the Alliance for Wireless Power. WiTricity's wireless charging solutions, which we have covered multiple times in the past, works using magnetic resonance, which is able to transfer power over distances using the magnetic near-field.


In the past, wireless charging solutions like the Powermat (which uses a competing technology from the Power Matters Alliance) have required the electronic device being charged to rest directly on the power source, but WiTricity's wireless charging technology is unique because it does not require direct contact. The magnetic field used for charging is able to wrap around barriers, letting WiTricity charging pads be placed in unassuming locations like under desks, rugs, tables, and more.

In our time at the WiTricity booth, we saw charging pads that were placed under concrete, under desks, and more, hidden out of sight but still capable of delivering a full charge to a device (or multiple devices at once) equipped with WiTricity's technology. This type of hidden charging technology is what we can expect in the future, and Energous, previously mentioned, also debuted a similar "WattUp" technology that uses radio frequencies to charge devices, replacing a charging pad with a transmitter that can provide power up to 15 feet away.

The Energous technology is quite new, but WiTricity has been working on its wireless charging solution for a number of years and already has several partners in the works. Intel, for example, is using WiTricity's technology in its upcoming Skylake processors, and according to Gruzen, we're going to see the first Ultrabooks able to charge wirelessly before the end of 2015 as a result of this deal.

witricitybooth2

The WiTricity CES booth

Apple itself uses Intel's processors for its range of Mac products and based on past history, it's likely that Apple will adopt Skylake processors, which means wireless charging for MacBooks is a possibility in the future. Apple has explored wireless charging based on past patents, and has even looked at a technology that's very similar to what WiTricity offers. Apple was rumored to be experimenting with wireless charging capabilities for the Apple Watch, but went with a MagSafe-style option instead, suggesting it isn't quite ready to adopt wireless charging technology at this point in time.

Apple is not a member of the Alliance for Wireless Power and does not work with WiTricity currently, making it unclear whether the company will develop a proprietary solution if it chooses to adopt wireless technology or use the standard that's been agreed upon by a huge number of tech companies including Intel, Panasonic, Acer, Broadcom, Microsoft, Dell, HP, Qualcomm, Fujitsu, Lenovo, LG, Samsung, and more.

witricitybooth1

WiTricity technology being used to charge a Smart Car

In addition to Intel, WiTricity has a range of high-profile partners and Gruzen expects those partnerships to result in a slew of products that use the company's technology in late 2015, like cell phones, electric vehicles, computers, and even accessories designed to work with Apple products. At CES, Gruzen demoed an iPhone 6 case the company's engineers had built to demonstrate how the technology could be used, which was similar in style to a Mophie charging case.

witricityiphone6case

iPhone 6 case concept built by WiTricity engineers

WiTricity's technology is essentially able to be used in any product that needs charging, ranging from the large to the small. Toyota's next Prius, coming in 2016, will allow its users to charge the car using a wireless charging pad powered by WiTricity's technology, and WiTricity also showed off packaging created in conjunction with Gillette. Razors were packaged with a pulsing blue LED charged on the shelf with a hidden charging pad, and were designed to draw the consumer's eye towards the product.

Gruzen showed MacRumors the chips that WiTricity has developed to enable wireless charging in a range of devices, which were paper thin and in some cases, tiny enough to be incorporated even into small wearable devices. In the very near future, likely before we see the end of 2015, wireless charging is going to make its debut in a big way.

In several years from now, it's quite possible that charging our electronic devices through cables and cords will be a thing of the past, replaced with technology that allows us to hide away charging pads or eliminate them all together. It isn't clear what stance Apple will take on wireless charging, but its inevitable adoption in the technology space suggests Apple won't be able to ignore it for long.

Popular Stories

iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
samsung crease less foldable display ces 2026%402x

Foldable iPhone's Crease-Free Display Tech Spotted at CES 2026

Tuesday January 6, 2026 3:04 am PST by
CES 2026 has just provided a first glimpse of the folding display technology that Apple is expected to use in its upcoming foldable iPhone. At the event, Samsung Display briefly showcased its new crease-less foldable OLED panel beside a Galaxy Z Fold 7, and according to SamMobile, which saw the test booth before it was abruptly removed, the new panel "has no crease at all" in comparison. The ...
iOS 27 Mock Quick

Five New iPhone Features Rumored for iOS 27

Wednesday January 7, 2026 2:51 pm PST by
Though it's been just a few months since iOS 26 launched, we're already hearing rumors about the next-generation version of iOS, iOS 27. iOS 27 will be introduced at Apple's June WWDC 2026 event before it launches in September 2026. We don't know all of the details about iOS 27 yet, but we do have some information about what to expect. "Snow Leopard" Update iOS 27 will apparently focus...
Apple Card iPhone 16 Pro Feature

Apple Card Will Move From Goldman Sachs to JPMorgan Chase

Wednesday January 7, 2026 12:57 pm PST by
JPMorgan Chase has reached a deal to take over operation of the Apple Card, reports The Wall Street Journal. Barring any "last minute hiccups," the deal should be announced shortly after over a year of negotiations. Reports began circulating over two years ago that current Apple Card issuer Goldman Sachs was looking to end its partnership with Apple as part of an effort to scale back on...
Logitech MX Master 3S

Logitech Blames 'Inexcusable Mistake' After Certificate Expiry Breaks macOS Apps

Wednesday January 7, 2026 5:27 am PST by
Logitech users on macOS found themselves locked out of their mouse customizations yesterday after the company let a security certificate expire, breaking both its Logi Options+ and G HUB configuration apps. Logitech devices like its MX Master series mice and MX Keys keyboards stopped working properly as a result of the oversight, with users unable to access their custom scrolling setup,...
Touchscreen MacBook Feature

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
ChatGPT Health Integration Connectors Feature

OpenAI Launches ChatGPT Health With Apple Health Integration

Wednesday January 7, 2026 11:27 am PST by
OpenAI today announced the launch of ChatGPT Health, a dedicated section of ChatGPT where users can ask health-related questions completely separated from their main ChatGPT experience. For more personalized responses, users can connect various health data services such as Apple Health, Function, MyFitnessPal, Weight Watchers, AllTrails, Instacart, and Peloton. Last month, MacRumors discovere...
safari icon blue banner

Apple Loses Safari Lead Designer to The Browser Company

Thursday January 8, 2026 10:50 am PST by
Apple has lost another senior figure from its Safari team as a lead designer departs for The Browser Company, extending a pattern of high-profile exits from Apple's browser team amid intensifying competition around AI-driven browsing. Marco Triverio was a lead designer for Safari and has now joined The Browser Company, the developer of the Arc and Dia browsers. The move was confirmed by The...

Top Rated Comments

stewy Avatar
143 months ago
Prediction.

Apple comes out with its own flavor of wireless charging that doesn't work with anything else.
Score: 39 Votes (Like | Disagree)
cmChimera Avatar
143 months ago
I love how, before Apple adopts it, it's not mainstream. And as soon as Apple starts using it, it's "mainstream".

I've had wireless charging in my cellphone for over 2 years, and console's have been doing it for even longer. It's already mainstream, and most non-Apple high-end cellphones already have it as an option.

You didn't read the article did you?
Score: 30 Votes (Like | Disagree)
nutjob Avatar
143 months ago
Will it give everyone cancer like power lines do? Maybe it'll just erase all your credit cards and hard drives.
Score: 30 Votes (Like | Disagree)
rnizlek Avatar
143 months ago
I wonder what sort of efficiency loss wireless charging creates. I imagine it is not as efficient as directly connecting a cable. Obviously the actual loss will be quite small for something like a smartphone, but if they want to scale these to charge a smart car, it's a little more relevant.
Score: 18 Votes (Like | Disagree)
AppleScruff1 Avatar
143 months ago
Prediction.

Apple comes out with its own flavor of wireless charging that doesn't work with anything else.

You can bet the farm on that.
Score: 16 Votes (Like | Disagree)
lowercaseperson Avatar
143 months ago
"It's incredibly safe!"
Score: 16 Votes (Like | Disagree)