Former Burberry CEO Angela Ahrendts to Join Apple Next Week

During today's second quarter earnings call, Apple CEO Tim Cook announced that the company's new retail and online leader, Angela Ahrendts, will be joining Apple next week.

Ahrendts first resigned from British luxury fashion house Burberry in October of 2013, but was contractually obligated to stay on with the company for another six months as it transitioned to new CEO Christopher Bailey. As of April, Ahrendts fulfilled her obligations and became free to leave Burberry to join Apple.

angelaahrendts.jpg
Earlier this month, rumors suggested Ahrendts might stay on with Burberry until June in order to pick up a two million pound performance bonus, but it appears that she will not be staying with the company in order to collect the payment.

Ahrendts will join Apple as the Senior Vice President of Retail and Online Stores, a position that has seen significant turnover over the past several years. In 2011, Ron Johnson left Apple for J.C. Penney, after building up Apple's retail presence during his 11-year tenure. Johnson was then replaced by Dixons CEO John Browett, who served less than a year at Apple. Since Browett's departure, the position has been empty.

Top Rated Comments

(View all)
Avatar
80 months ago
Thanks for the update !

Please let us know when "she starts work tomorrow" and then when she starts work -"her first workday at apple begins today"
Score: 13 Votes (Like | Disagree)
Avatar
80 months ago
Dear Burberry,

If you don't know what to do with the 2 million pound bonus, I have a few ideas and can definitely be of assistance. Just send me a pm and we'll figure this out together. You shouldn't have to deal with this alone.
Score: 10 Votes (Like | Disagree)
Avatar
80 months ago
Just let this roll on your tongue and think about it: A 2 million Pound (!) performance bonus.

I work in cancer research and at current NIH funding I would know what to do with 3.36 Mio USD. I could run my lab for at least 5 years... But I guess running a clothing company is more valuable (I am unfair, I know, but sometimes it just is frustrating):mad:
Score: 5 Votes (Like | Disagree)
Avatar
80 months ago

Does seem to be an awful lot of stories about this?


Probably because she's an attractive female. Imagine if someone like Bob Mansfield was just now coming to Apple, I doubt we'd get the same amount of articles. :p
Score: 5 Votes (Like | Disagree)
Avatar
80 months ago
well she prob will be the best dressed at Apple :roll eyes:
Imagine she show's up in some raggy t-shirt and jeans :p
Score: 4 Votes (Like | Disagree)
Avatar
80 months ago
So I take of that apple ended up paying her more than Burberry :cool:
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Doubles the Price of RAM Upgrade on Entry-Level 13-Inch MacBook Pro

Saturday May 30, 2020 4:00 pm PDT by
Apple today doubled the price for upgrading the RAM on the entry-level 13-inch MacBook Pro, with customers in the United States now being charged $200 to move from 8GB to 16GB compared to the previous $100 upgrade price. Similar increases are seen in other countries, such as moving from €125 to €250 in Germany and from £100 to £200 in the United Kingdom. Current pricing on RAM upgrade for ...

Tim Cook Addresses George Floyd's Death and Ensuing Protests and Riots as Apple Temporarily Closes Some U.S. Stores

Sunday May 31, 2020 8:04 pm PDT by
Amid unrest in numerous U.S. cities following last week's killing of George Floyd by police in Minneapolis, Apple CEO Tim Cook has shared an internal memo with employees (via Bloomberg) addressing the pain that many are feeling and urging others to commit "to creating a better, more just world for everyone." Cook also announced that Apple is making donations to several groups challenging...

Apple's First MacBook Pro With a Retina Display Will Become 'Obsolete' in 30 Days

Monday June 1, 2020 7:50 am PDT by
If you are still hanging on to a Mid 2012 model of the 15-inch MacBook Pro with a Retina display, and require a new battery or other repairs, be sure to book an appointment with a service provider as soon as possible. In an internal memo today, obtained by MacRumors, Apple has indicated that this particular MacBook Pro model will be marked as "obsolete" worldwide on June 30, 2020, just over...

Top Stories: macOS 10.15.5, New Powerbeats Pro Colors, iPhone 12 and 13 Rumors, and More

Saturday May 30, 2020 6:00 am PDT by
This week saw an interesting mix of news and rumors on the Apple front, led by the release of macOS 10.15.5, which brings a new battery health feature to newer Mac notebooks, while we also saw the official announcement of new colors for the Powerbeats Pro earphones. On the rumor front, we heard a few tidbits about not just this year's iPhone 12 but also next year's iPhone, while we saw...

8 Mac Tips and Tricks You Might Not Know

Friday May 29, 2020 12:36 pm PDT by
There are tons of hidden features and shortcuts for Macs that Apple has built into macOS over the years, ranging from shortcuts to keyboard commands to other little hacks to make Mac usage just a bit simpler. In our latest YouTube video, we highlighted several of these tips and tricks, and some of them might just be new to you. Subscribe to the MacRumors YouTube channel for more videos. Tr...

6.1-inch 'iPhone 12' Production to Begin in July Ahead of Other 2020 Models

Monday June 1, 2020 2:36 am PDT by
Volume production of Apple's forthcoming 6.1-inch "iPhone 12" models will start in July-August ahead of the rest of the company's flagship iPhone lineup this year, according to a new report by DigiTimes. Apple is widely rumored to be launching four new ‌iPhone‌ models in the usual September or October timeframe, although supply constraints and delays in production ramp-up could cause a...

Apple Releases iOS and iPadOS 13.5.1 With Fixes for Recent 'unc0ver' Jailbreak Vulnerability

Monday June 1, 2020 9:58 am PDT by
Apple today released iOS and iPadOS 13.5.1, minor updates that come a little over a week after the release of iOS and iPadOS 13.5, major updates that brought the Exposure Notification API, FaceTime changes, mask-related unlocking updates and more. The iOS and iPadOS 13.5.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings >...

Apple Introducing New Internal USB-C Diagnostic Tool

Sunday May 31, 2020 7:26 pm PDT by
Apple is introducing a new internal USB-C Diagnostic Tool as a successor to its existing Serial Number Reader, which can be used to both collect a device's serial number directly from its logic board and test power on a device itself. Image via Giulio Zompetti With only a Lightning version previously available, images have surfaced of a new USB-C Diagnostic Tool (UDT) that appears to be known ...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Apple Releases macOS Catalina 10.15.5 Supplemental Update With Security Fix

Monday June 1, 2020 10:56 am PDT by
Apple today released a supplemental update for macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. The supplemental update comes a week after the release of the macOS Catalina 10.15.5 update. ‌macOS Catalina‌ 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the System...