Former Burberry CEO Angela Ahrendts to Join Apple Next Week

During today's second quarter earnings call, Apple CEO Tim Cook announced that the company's new retail and online leader, Angela Ahrendts, will be joining Apple next week.

Ahrendts first resigned from British luxury fashion house Burberry in October of 2013, but was contractually obligated to stay on with the company for another six months as it transitioned to new CEO Christopher Bailey. As of April, Ahrendts fulfilled her obligations and became free to leave Burberry to join Apple.

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Earlier this month, rumors suggested Ahrendts might stay on with Burberry until June in order to pick up a two million pound performance bonus, but it appears that she will not be staying with the company in order to collect the payment.

Ahrendts will join Apple as the Senior Vice President of Retail and Online Stores, a position that has seen significant turnover over the past several years. In 2011, Ron Johnson left Apple for J.C. Penney, after building up Apple's retail presence during his 11-year tenure. Johnson was then replaced by Dixons CEO John Browett, who served less than a year at Apple. Since Browett's departure, the position has been empty.

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Top Rated Comments

Born Again Avatar
147 months ago
Thanks for the update !

Please let us know when "she starts work tomorrow" and then when she starts work -"her first workday at apple begins today"
Score: 13 Votes (Like | Disagree)
SmokyD Avatar
147 months ago
Dear Burberry,

If you don't know what to do with the 2 million pound bonus, I have a few ideas and can definitely be of assistance. Just send me a pm and we'll figure this out together. You shouldn't have to deal with this alone.
Score: 10 Votes (Like | Disagree)
gri Avatar
147 months ago
Just let this roll on your tongue and think about it: A 2 million Pound (!) performance bonus.

I work in cancer research and at current NIH funding I would know what to do with 3.36 Mio USD. I could run my lab for at least 5 years... But I guess running a clothing company is more valuable (I am unfair, I know, but sometimes it just is frustrating):mad:
Score: 5 Votes (Like | Disagree)
troop231 Avatar
147 months ago
Does seem to be an awful lot of stories about this?

Probably because she's an attractive female. Imagine if someone like Bob Mansfield was just now coming to Apple, I doubt we'd get the same amount of articles. :p
Score: 5 Votes (Like | Disagree)
puckhead193 Avatar
147 months ago
well she prob will be the best dressed at Apple :roll eyes:
Imagine she show's up in some raggy t-shirt and jeans :p
Score: 4 Votes (Like | Disagree)
captain cadet Avatar
147 months ago
So I take of that apple ended up paying her more than Burberry :cool:
Score: 3 Votes (Like | Disagree)