Bob Mansfield's Return to Apple Reportedly Influenced by Scott Forstall's Departure

bob mansfieldAllThingsD offers a look at the back-and-forth situation with Apple executive Bob Mansfield, who announced his retirement as hardware chief in late June only to rescind the move two months later in order to work on special projects under CEO Tim Cook. With this week's management changes, Mansfield is now heading up a new "Technologies" division and has committed to remaining at the company for at least two more years.

AllThingsD notes that Mansfield was indeed serious about retiring earlier this year and was enticed to stay on in an advisory capacity to ease the transition. But his all-in commitment to head the new Technologies division was reportedly influenced in no small part by the impending departure of iOS chief Scott Forstall.

As one source close to the company told AllThingsD, “The timing of Bob’s return is not coincidental.”

To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec. Indeed, Bloomberg last year reported that Mansfield would meet with Forstall only if Cook was present to mediate. I’ve heard many similar stories.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Mansfield is just one of several senior Apple executives taking on new roles in the restructuring, with design guru Jony Ive adding software design to his existing hardware design responsibilities, Eddy Cue picking up Siri and Maps, and Craig Federighi adding iOS to his OS X responsibilities.

Top Rated Comments

koolmagicguy Avatar
136 months ago
Hey MacRumors,

Have you considered making an Apple drama forum?

Thanks.
Score: 37 Votes (Like | Disagree)
KPOM Avatar
136 months ago
I'm not surprised by this at all. It seems that Tim Cook decided that Jony Ive + Bob Mansfield were more valuable to the company than Scott Forstall. The whole "un-retirement" thing seemed orchestrated.

On top of that, it's worth pointing out that Mansfield signed an apology letter over the EPEAT matter. Perhaps Tim Cook's theme is that since none of the executives left is Steve Jobs, he won't tolerate Steve Jobs-like egos.
Score: 22 Votes (Like | Disagree)
Tankmaze Avatar
136 months ago
Got nothing to say but best wishes for scott forstall and his future endeavours.
Score: 16 Votes (Like | Disagree)
MattG Avatar
136 months ago
Hey MacRumors,

Have you considered making an Apple drama forum?

Thanks.
I would totally read that.

Wow, who knew Forstall was so disliked? I'm actually looking forward to seeing what happens with Apple's products over the next 2-3 years, now that there seems to be less divisiveness in the company.
Hopefully at the very least, consistency in UI between the various apps and parts of iOS. That stitched-leather thing...*shudder*
Score: 16 Votes (Like | Disagree)
coder12 Avatar
136 months ago
Bob is my favorite Apple Executive, hopefully he'll present during the next keynote :)
Score: 14 Votes (Like | Disagree)
nfl46 Avatar
136 months ago
It's clear now that Scott was only kept because Steve liked him. Thank Goodness Steve highly recommended Tim and not Scott.
Score: 14 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Buttons CAD Leak

iPhone 15 Pro Low-Energy Chip to Allow Solid-State Buttons to Work When Device is Off or Out of Battery

Wednesday March 29, 2023 1:54 am PDT by
The iPhone 15 Pro and Pro Max will use a new ultra-low energy microprocessor allowing certain features like the new capacitive solid-state buttons to remain functional even when the handset is powered off or the battery has run out, according to a source that shared details on the MacRumors forums. CAD-based render of new solid-state buttons on iPhone 15 Pro models The source of this rumor is ...
maxresdefault

Apple Announces WWDC 2023 Event Taking Place June 5 to 9

Wednesday March 29, 2023 9:58 am PDT by
Apple today announced that its 34th annual Worldwide Developers Conference will take place from Monday, June 5 to Friday, June 9. Like WWDC 2020, 2021, and 2022, WWDC 2023 will be an online event for the most part, and it will be open to all developers at no cost. Subscribe to the MacRumors YouTube channel for more videos. Apple will provide online sessions and labs, which will allow...
iPhone 15 Pro Multi Purpose button Mute Switch Feature Green 2

iPhone 15 Pro Rumored to Feature Multi-Use Action Button Instead of Mute Switch

Wednesday March 29, 2023 7:28 am PDT by
iPhone 15 Pro and iPhone 15 Pro Max models are rumored to feature a customizable Action button like the Apple Watch Ultra, according to a MacRumors forum member who leaked accurate details about the Dynamic Island on iPhone 14 Pro models last year. The source claimed the Action button will replace the Ring/Silent switch that has been included on every iPhone model since 2007. They did not...
iOS 16

Apple Releases iOS 16.4 With New Emoji, Safari Web Push Notifications, Beta Changes, Voice Isolation for Calls and More

Monday March 27, 2023 10:03 am PDT by
Apple today released iOS 16.4, the fourth major update to the iOS 16 operating system that initially came out last September. iOS 16.4 comes two months after the launch of iOS 16.3, an update that added Security Keys for Apple ID. iOS 16‌.4 and iPadOS 16.4 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. It can take a few minutes...
Apple Music Classical

Apple Explains Why It Launched an iPhone App Dedicated to Classical Music

Monday March 27, 2023 8:54 pm PDT by
Apple today published a support document explaining why it decided to release a standalone Apple Music Classical app for classical music. In short, Apple says the app was designed to support classical music's complex metadata:Classical music is different. It has longer and more detailed titles, multiple artists for each work, and hundreds of recordings of well-known pieces. The Apple Music...
iOS 16

Apple Seeds First Betas of iOS 16.5 and iPadOS 16.5

Tuesday March 28, 2023 10:15 am PDT by
Apple today seeded the first betas of upcoming iOS 16.5 and iPadOS 16.5 updates to developers for testing purposes, with the software coming a day after the launch of iOS 16.4 and iPadOS 16.4. Registered developers can opt in to the betas by opening up the Settings app, going to Software Update, tapping on the "Beta Updates" option and toggling on the iOS 16 Developer Beta. Note that an...
home upgrade available feature

PSA: Apple Has Made Its New Home Architecture Update Available Again

Tuesday March 28, 2023 1:50 am PDT by
Apple has made the option to upgrade to new Home architecture available again with the release of iOS 16.4, iPadOS 16.4, and macOS Ventura 13.3, after it temporarily pulled the update in December. After updating Apple devices to the latest software, users can once again opt to upgrade any homes set up in the Home app to the new Home architecture, which Apple says brings faster, more reliable ...