Skip to Content

Tim Cook Faced an 'Insurrection' Following Announcement of Bob Mansfield's Retirement

bob mansfieldEarlier this year, Apple announced that hardware chief Bob Mansfield would be retiring, staying on for several months as iPad hardware engineering chief Dan Riccio transitioned into the broader role overseeing the company's entire hardware effort. But just two months later, Apple announced that Mansfield would be staying on, retaining his senior vice president title but without a specific role other than to "work on future products".

A new report from Bloomberg Businessweek profiling Apple one year after the death of Steve Jobs reveals the backstory behind Mansfield's reversal, noting that Apple CEO Tim Cook found himself facing an "insurrection" from Apple employees following Mansfield's retirement announcement.

According to three people familiar with the sequence of events, several senior engineers on Mansfield’s team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role. In response, Cook approached Mansfield and offered him an exorbitant package of cash and stock worth around $2 million a month to stay on at Apple as an adviser and help manage the hardware engineering team.

Officially, Apple's hardware engineering group is now under the oversight of Riccio, so it is unclear exactly how Mansfield and Riccio are working together on their projects. Both executives report directly to Cook, and it is unknown how long Mansfield intends to remain with Apple.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
ios 26 4 yellow

Everything New in iOS 26.4 Beta 4

Monday March 9, 2026 3:50 pm PDT by
Apple is continuing to test the iOS 26.4 beta, and the latest update is now available for developers and public beta testers. As testing goes on, there are fewer new features in each beta, but today’s release adds new emoji characters and a few other changes. New Emoji Apple added new emoji characters, including trombone, treasure chest, distorted face, hairy creature, fight cloud, orca,...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...

Top Rated Comments

kjs862 Avatar
175 months ago
Things with Apple haven't sit right with me lately.
Score: 50 Votes (Like | Disagree)
MH01 Avatar
175 months ago
2 million a month.....WOW!
Score: 21 Votes (Like | Disagree)
175 months ago
They offered him $1 million but he doubled down ;)
Score: 19 Votes (Like | Disagree)
TrentS Avatar
175 months ago
2 Million A Month!?

2 Million a month!!?? That's a lot of dough to stay on! Dang!!!

:eek::eek::eek::eek:

Mansfield: "If they would have just offerred me 2 weeks more vacation, I would have took it!" ha ha
Score: 13 Votes (Like | Disagree)
175 months ago
"We won't answer to anyone but Shrek"
Score: 12 Votes (Like | Disagree)
TrentS Avatar
175 months ago
What The-!!??

Sucks that people's personal lives and decisions get exploited like this. It's nobody's business.

Dude, Apple is a "publicly traded company". What do you mean it is nobody's business?!

:confused: :confused: :confused: :confused:
Score: 11 Votes (Like | Disagree)