Tim Cook Faced an 'Insurrection' Following Announcement of Bob Mansfield's Retirement - MacRumors
Skip to Content

Tim Cook Faced an 'Insurrection' Following Announcement of Bob Mansfield's Retirement

bob mansfieldEarlier this year, Apple announced that hardware chief Bob Mansfield would be retiring, staying on for several months as iPad hardware engineering chief Dan Riccio transitioned into the broader role overseeing the company's entire hardware effort. But just two months later, Apple announced that Mansfield would be staying on, retaining his senior vice president title but without a specific role other than to "work on future products".

A new report from Bloomberg Businessweek profiling Apple one year after the death of Steve Jobs reveals the backstory behind Mansfield's reversal, noting that Apple CEO Tim Cook found himself facing an "insurrection" from Apple employees following Mansfield's retirement announcement.

According to three people familiar with the sequence of events, several senior engineers on Mansfield’s team vociferously complained to Cook about reporting to his replacement, Dan Riccio, who they felt was unprepared for the magnitude of the role. In response, Cook approached Mansfield and offered him an exorbitant package of cash and stock worth around $2 million a month to stay on at Apple as an adviser and help manage the hardware engineering team.

Officially, Apple's hardware engineering group is now under the oversight of Riccio, so it is unclear exactly how Mansfield and Riccio are working together on their projects. Both executives report directly to Cook, and it is unknown how long Mansfield intends to remain with Apple.

Popular Stories

Apple Logo Cash Feature Blue

Tim Cook Says Apple Price Increases Are 'Unavoidable' Due to Memory Costs

Wednesday June 17, 2026 2:08 pm PDT by
Apple is raising its prices to offset the high cost of memory and storage, CEO Tim Cook told The Wall Street Journal. Apple is no longer able to absorb the increased prices and will need to pass some of the cost on to consumers. "Unfortunately, price increases are unavoidable," said Cook. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying...
Apple Logo WWDC 2026

Tim Cook Says Apple Facing Unprecedented Problem: 'I've Never Seen Anything Like It'

Saturday June 20, 2026 7:53 am PDT by
Apple CEO Tim Cook this week said that price increases are "unavoidable" due to the ongoing RAM shortage, which has led to skyrocketing prices for memory chips. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable," said Cook, in an interview with The Wall ...
Siri AI

Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch

Wednesday July 1, 2026 4:49 am PDT by
Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($). An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues." Siri AI will be available...

Top Rated Comments

kjs862 Avatar
180 months ago
Things with Apple haven't sit right with me lately.
Score: 50 Votes (Like | Disagree)
MH01 Avatar
180 months ago
2 million a month.....WOW!
Score: 21 Votes (Like | Disagree)
180 months ago
They offered him $1 million but he doubled down ;)
Score: 19 Votes (Like | Disagree)
TrentS Avatar
180 months ago
2 Million A Month!?

2 Million a month!!?? That's a lot of dough to stay on! Dang!!!

:eek::eek::eek::eek:

Mansfield: "If they would have just offerred me 2 weeks more vacation, I would have took it!" ha ha
Score: 13 Votes (Like | Disagree)
180 months ago
"We won't answer to anyone but Shrek"
Score: 12 Votes (Like | Disagree)
TrentS Avatar
180 months ago
What The-!!??

Sucks that people's personal lives and decisions get exploited like this. It's nobody's business.

Dude, Apple is a "publicly traded company". What do you mean it is nobody's business?!

:confused: :confused: :confused: :confused:
Score: 11 Votes (Like | Disagree)