Bob Mansfield's Return to Apple Reportedly Influenced by Scott Forstall's Departure

bob mansfieldAllThingsD offers a look at the back-and-forth situation with Apple executive Bob Mansfield, who announced his retirement as hardware chief in late June only to rescind the move two months later in order to work on special projects under CEO Tim Cook. With this week's management changes, Mansfield is now heading up a new "Technologies" division and has committed to remaining at the company for at least two more years.

AllThingsD notes that Mansfield was indeed serious about retiring earlier this year and was enticed to stay on in an advisory capacity to ease the transition. But his all-in commitment to head the new Technologies division was reportedly influenced in no small part by the impending departure of iOS chief Scott Forstall.

As one source close to the company told AllThingsD, “The timing of Bob’s return is not coincidental.”

To begin, Mansfield was not a fan of Forstall’s confrontational management style, and sources said he generally tried to avoid the iOS exec. Indeed, Bloomberg last year reported that Mansfield would meet with Forstall only if Cook was present to mediate. I’ve heard many similar stories.

“It wasn’t a him-or-me situation,” one source said of Mansfield’s return and Forstall’s ouster. “But, put it this way, I think Bob was much more willing to commit to two more years once he knew Scott was on his way out.”

Mansfield is just one of several senior Apple executives taking on new roles in the restructuring, with design guru Jony Ive adding software design to his existing hardware design responsibilities, Eddy Cue picking up Siri and Maps, and Craig Federighi adding iOS to his OS X responsibilities.

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
iOS 26

iOS 26.0.2 Update for iPhones Coming Soon

Friday October 17, 2025 7:35 am PDT by
Apple's software engineers continue to internally test iOS 26.0.2, according to MacRumors logs, which have been a reliable indicator of upcoming iOS versions. iOS 26.0.2 will be a minor update that addresses bugs and/or security vulnerabilities, but we do not know any specific details yet. The update will likely be released by the end of next week. Last month, Apple released iOS 26.0.1,...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...

Top Rated Comments

koolmagicguy Avatar
169 months ago
Hey MacRumors,

Have you considered making an Apple drama forum?

Thanks.
Score: 37 Votes (Like | Disagree)
KPOM Avatar
169 months ago
I'm not surprised by this at all. It seems that Tim Cook decided that Jony Ive + Bob Mansfield were more valuable to the company than Scott Forstall. The whole "un-retirement" thing seemed orchestrated.

On top of that, it's worth pointing out that Mansfield signed an apology letter over the EPEAT matter. Perhaps Tim Cook's theme is that since none of the executives left is Steve Jobs, he won't tolerate Steve Jobs-like egos.
Score: 22 Votes (Like | Disagree)
Tankmaze Avatar
169 months ago
Got nothing to say but best wishes for scott forstall and his future endeavours.
Score: 16 Votes (Like | Disagree)
MattG Avatar
169 months ago
Hey MacRumors,

Have you considered making an Apple drama forum?

Thanks.
I would totally read that.

Wow, who knew Forstall was so disliked? I'm actually looking forward to seeing what happens with Apple's products over the next 2-3 years, now that there seems to be less divisiveness in the company.
Hopefully at the very least, consistency in UI between the various apps and parts of iOS. That stitched-leather thing...*shudder*
Score: 16 Votes (Like | Disagree)
coder12 Avatar
169 months ago
Bob is my favorite Apple Executive, hopefully he'll present during the next keynote :)
Score: 14 Votes (Like | Disagree)
nfl46 Avatar
169 months ago
It's clear now that Scott was only kept because Steve liked him. Thank Goodness Steve highly recommended Tim and not Scott.
Score: 14 Votes (Like | Disagree)