Siri

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Siri is Apple's virtual personal assistant, available on iOS devices, the Apple Watch, and the Apple TV. When activated, Siri can respond to natural language requests to help Apple product owners find information, complete simple tasks, and get recommendations.

Siri was introduced in 2011, and since that time, Apple has expanded Siri's capabilities quite a bit. On the iPhone and Apple Watch, Siri can be used for a long list of tasks, such as making phone calls, sending messages, identifying songs, downloading apps, changing device settings, searching the web, finding movie and restaurant reviews, making dinner reservations, creating reminders and calendar events, calculating tips, and more.

On the Apple TV, Siri is used as a main method of input for finding specific TV and movie-related content, and Siri is also an integral aspect of HomeKit, Apple's home automation platform.

Siri is activated on the iPhone by holding down the Home button, the Apple Watch by holding down the Digital Crown, and the Apple TV (where available) by holding the Siri button on the included Siri Remote. Hands-free Siri is available by saying "Hey Siri" to an iOS device that is plugged in or an iOS device with an integrated motion coprocessor, such as the iPad Pro, iPhone 6s, and iPhone 6s Plus.

'Siri' How Tos

Tips for Getting Siri to Play Tracks in Apple Music

If you are signed up for the free, three-month trial of Apple Music, you probably know by now many of the cool features the streaming music service has to offer. But, did you know that Siri can make the experience even better? We've got a few tips for getting Siri to act as your digital deejay. To get the full use of Siri's compatibility with Apple Music, make sure you are subscribed and your iCloud Music Library is on. Play a Radio Station or Beats 1 Not only can Siri play a radio station like Electronic or Oldies, but now the personal assistant can also start playing live Beats 1 programming. Just ask her to "Play Beats 1." Play an Apple Music Playlist One of the things I love about Apple Music is the playlist feature in the For You section. If I've recently "liked" a particular song, A new playlist based on that will show up. If you know the name of an Apple Music created playlist, ask for it specifically. For example, "Play Souxie & The Banshees: Deep Cuts." What Song is Playing If Apple Music is playing a song you don't recognize, you can ask for more information. Just say, "What song is this?" to discover the artist and song title. Add an Album to Your Playlist If you like the song that is playing and want to hear the whole album, ask Siri to add the album to your playlist and it will begin playing after the current track is finished.

How to Add Reminders and View Your Daily Schedule on Apple Watch

Apple Watch is the perfect device for quickly glancing at the things you need to do today or to fill you in on your plans for the weekend. It is also a useful device for quickly setting up a reminder without needing to pull out an iPhone. While much of the setup for Calendars is done on iPhone, you can use Apple Watch to respond to invites, add a quick event, and get alerts to remind you when to leave for your next appointment. Using the Calendar App The Calendar App on Apple Watch is tied to Apple's native Calendar app on iOS, which is also compatible with OS X. I sync my Calendar app with Google Calendar, but it is compatible with a number of services, like Exchange, Facebook, Yahoo, and remote servers via CalDAV. In order to use the Calendar app on Apple Watch, you must be using it in some form on iPhone.

How to Use Siri on iPhone and iPad

Siri is a workhorse of a virtual assistant for iOS, but I rarely see anyone actually using the feature on the iPhone. Maybe it is because most people don't know all of the amazing things she (or he) can do. Siri's improved a lot over the past several years and there's now a long list of tasks she can accomplish, so if you haven't been using Siri it might be time to give it another look. Siri can schedule appointments, call your friends, read your text messages to you, play back your music, and much more. Apple recently updated Siri's webpage with more details on the different commands. Today, we've got a quick set up guide for using Siri, plus a list of features that Apple's virtual assistant can perform if you already know how to use it. Set up Siri Open the Settings app. Select General from the menu. Select Siri from the list of available options. Turn the toggle switch on. Optionally, turn on the toggle switch for "Hey Siri" to use the feature hands-free when it is connected to a power source. Select "My Info" to add your contact details to Siri's database. Once activated, to use Siri, simply hold the Home button on the iPhone (or iPad) until the microphone icon appears, or simply say, "Hey Siri" when your iPhone is connected to power. On the Apple Watch, you can hold the Digital Crown to bring up Siri, or just say "Hey Siri" immediately after raising your wrist or tapping the screen to wake up the watch. Siri can perform a variety of tasks to make your life easier. Below is a list of phrases that you can use to make the most of your virtual

How to Use Siri on Apple Watch

Anyone with an iPhone 4S or newer knows how to use Siri. Even if you've never used the "Hey Siri" feature on iOS 8, you can probably figure it out fairly easily. However, on a completely different device, like Apple Watch, accessing Siri may need a little bit of extra training. If you are having trouble getting Siri to activate, we've got a tutorial that may help shed some light on how to get her attention. Plus with one simple question, you can find out everything that your personal assistant can help you with on Apple Watch Using "Hey Siri" You can get Siri's attention by raising your wrist and speaking the words "Hey Siri" within range of Apple Watch. You can also ask follow up questions the same way. If you have experienced problems getting the Hey Siri feature to work, there are a couple of factors that may be keeping her from responding. First of all, if you navigated to the watch face by pressing the Digital Crown from another view, like the Home screen, Hey Siri won't work. It also doesn't work if you are in the Glances screen. Instead, you will have to lower your wrist until the Apple Watch screen goes to sleep. Then, wake Apple Watch by lifting your wrist again. Then, say "Hey Siri" to activate your personal assistant. You can use Hey Siri while you are viewing an app, in the Notifications screen, or on the Home screen. But if you are having trouble getting her attention, try the steps above. One other reason that you may be having trouble using Hey Siri is if the microphone is blocked. Apple Watch's microphone is on the side of the

'Siri' Guides

Getting Started With HomeKit: A Beginner's Guide

HomeKit is Apple's home automation platform for controlling smart home products with iOS apps and Siri voice commands. The platform was announced at WWDC 2014, and the first HomeKit-enabled products were released one year later. The software framework communicates directly with connected accessories within the home, securely encrypts all data and even works remotely over iCloud remote access with a third-generation Apple TV or later when you are away from

'Siri' Articles

Apple's Amazon Echo Competitor Could Feature Camera, Facial Recognition

Apple's rumored product designed to compete with the Amazon Echo could come equipped with a camera and facial recognition capabilities, reports CNET. Citing sources with knowledge of Apple's plans, CNET says the device would be "self aware," able to detect the people in the room through facial recognition technology. Once the device determines who is in the room, that information could be used to pull up each person's preferences, "such as the music and lighting they like," allowing for a customized interactive experience for each member of the home. Facial recognition is something Apple has previously expressed interest in, both through patent filings and acquisitions. News of Apple's work on an Amazon Echo competitor first surfaced earlier this week, when The Information reported such a device was under development. The Amazon Echo is an in-home personal assistant device that features a built-in speaker and a robust artificial intelligence system, and a product from Apple would likely be similar, with AI capabilities based on Siri along with its own speaker and microphone. It is not clear what form Apple's in-home hub will take. While The Information's report suggested it was a standalone hardware product, a second report from VentureBeat has said Apple will built the Echo-like features into a next-generation Apple TV. Apple is laying the groundwork for a robust in-home AI-powered product through its work on Siri, and major Siri improvements could come in iOS 10. Apple is said to be preparing to release a Siri SDK, which would make the personal assistant

Apple's Rumored Amazon Echo Competitor Could Be a Next-Generation Apple TV

Earlier this week, The Information said Apple was actively developing an in-home hub that would compete with the Amazon Echo and the Google Home, and now VentureBeat has shared new details on the product and its prospective features. Citing an unnamed source, VentureBeat says rather than developing a new product, Apple could add Echo-like features to a revamped version of the Apple TV. The Amazon Echo, for those unfamiliar, is an in-home personal assistant device with a built-in speaker and a robust AI system. The Echo is able to perform a wide range of functions, from giving weather reports and answering queries to controlling smart home devices. A future version of the Apple TV may gain a dedicated microphone and speaker, along with deeper Siri integration to allow it to function like the Echo. Processing queries and serving up results is said to require additional computing infrastructure, which Apple is working on. It is not clear what extra computing infrastructure is needed as the fourth-generation Apple TV includes the same A8 processor that was used in the iPhone 6 and the iPhone 6 Plus, two devices more than capable of processing Siri inquiries.The company will build on its enhancements to the Apple TV announced last year, which brought the Siri virtual assistant to the set-top box. A new version of the Apple TV will solve problems with the existing box and remote control, a source familiar with the matter claims. "They want Apple TV to be just the hub of everything," the source told VentureBeat.Apple reportedly considered several options, ranging from a

Apple Working on Amazon Echo Competitor, Opening Siri Up to Developers

Apple is actively developing a product that would compete with the Amazon Echo and Google Home, reports The Information. Citing a source with direct knowledge of Apple's plans, the report suggests Apple is working on a Siri-based device that would include a speaker and microphone that could be used for features like listening to music, getting news headlines, and more. In addition to developing such a device, Apple is planning to improve Siri by opening the voice assistant up to outside developers. Apple is said to be preparing to release a Siri software development kit that would allow developers to make their apps and their app content accessible through Siri voice commands. Apple plans to require developers to use the tool responsibly. Opening Siri up to third-party developers will go a long way towards expanding the capabilities of Apple's virtual assistant. Right now, Siri only works with a handful of apps like OpenTable and Yelp, and Apple has been hesitant to develop a Siri API and improve Siri's functionality because of privacy concerns. According to The Information, a Siri SDK could be introduced as soon as WWDC, meaning third-party Siri access would be built into iOS 10 and perhaps OS X 10.12, which is also rumored to be gaining Siri support. Both Amazon and Google have developed robust in-home personal assistant devices built around their respective AI platforms, which Apple hopes to compete with. The products are able to perform a wide range of features, from giving weather reports and answering queries to controlling smart home devices like light

Siri for Mac’s Colorful Waveform Dock Icon Revealed Ahead of OS X 10.12 Unveiling

Rumors have indicated Siri integration will be one of the key features coming in OS X 10.12, and new screenshots of a Siri menu bar and Siri app icon suggest Apple is indeed working on bringing Siri to the Mac in its 2016 operating system update. The screenshots were shared with MacRumors by a source who has provided us with reliable information about Apple's software plans in the past. In the menu bar, there's a simple Siri black and white icon that features the word "Siri" surrounded by a box, while the full dock icon is more colorful and features a colorful Siri waveform in the style of other built-in app icons. Clicking on either of the icons brings up a Siri waveform to give users a visual cue that the virtual assistant is listening for commands, much like on iOS devices when the Home button is held down. In addition to accessing Siri through these two buttons, a hands-free "Hey Siri" activation command is also supported. "Hey Siri" is an option that's disabled by default at the current time, but it can be turned on in the Preferences menu. Siri integration in the Mac is still in the early stages of development, but the assistant will presumably be able to answer many of the same queries and perform many of the same tasks it can on iOS devices - opening apps, conducting web searches, controlling HomeKit, sending text messages, reading emails, setting calendar events, and more. Because work on Siri is far from complete, there's a chance these icons could be tweaked between now and when the feature is introduced as part of OS X 10.12 at Apple's Worldwide

Original Siri Team Member Leaves Apple for General Electric

Darren Haas, one of the last remaining members of the original team that developed Siri, has left Apple to work at General Electric, reports The Information. Haas worked on Siri before it was purchased by Apple in 2010 and has been at Apple since then working on cloud engineering services. Haas's departure follows the departure of Steve D'Aurora and comes amid rumors that Apple's efforts to move its cloud infrastructure in-house has been slowed by "political infighting" between the iCloud and Siri engineering teams.Political infighting has engulfed Apple's engineering ranks after the company decided to extend the software platform built by Siri's team to Apple's other Internet services such as iCloud and iTunes. At GE, Messrs. Haas and D'Aurora are working on a similar cloud software platform.Earlier this week, other members of the original Siri team, including co-founders Dag Kittlaus and Adam Cheyer, debuted Viv, a next-generation AI bot able to carry out complex tasks by mimicking the "spontaneity and knowledge base" of a human assistant. In a demonstration at TechCrunch Disrupt, Viv was shown to be far more advanced than Siri with improved contextual awareness and an ability to craft in-depth responses to complicated questions on the fly. Viv's creators plan to build it into a range of products from cars to smart

Siri Creators Debuting New AI Assistant 'Viv' Next Week

Dag Kittlaus and Adam Cheyer, co-founders of Siri, the virtual assistant now built into all of Apple's iOS devices, are set to demonstrate their newest artificial intelligence project on Monday, reports The Washington Post. Viv, the name of the AI bot, is more advanced than Siri and is able to carry out complex tasks by mimicking the "spontaneity and knowledge base" of a human assistant. Viv can, for example, set up a dinner reservation and purchase movie tickets all based on one query, parsing ticket prices to find deals and offering suggestions if a movie is sold out or a restaurant has no seating available. Completing the same task with Siri would require multiple commands and human interaction. In an example given by The Washington Post, the Viv team uses it to order pizzas from a nearby restaurant, with Viv parsing numerous voice-based topping and side dish orders without ever needing to open an app. Image via The Washington Post Much of Viv's functionality is enabled through integration with third-party apps like Uber, Florist One, SeatGuru, ZocDoc, and Grubhub, similar to Amazon's Alexa. The team behind Viv is in talks to bring on more partners and plans bring the Viv technology to a variety of Internet-connected devices like cars and TVs. Grubhub chief executive Matt Maloney said he rushed to sign up with Viv two years ago, impressed with the idea of allowing consumers to perform different activities without having to toggle between services. "No one has been able to say, 'I want the movie ticket, and the bottle of wine, and some flowers on the side' -- all

iCloud and Siri Teams at Odds as Apple Seeks to Move Cloud Services In-House

Apple's efforts to move its cloud infrastructure in-house for its web services are being slowed by "political infighting" between the company's iCloud and Siri engineering teams, according to The Information. The paywalled report claims that the fighting is holding back Apple from fixing "technical problems that have plagued iCloud and iTunes," while at least one key engineering manager is said to have departed the company over the ongoing conflict.Steve D’Aurora, an engineering manager in a team led by Patrick Gates, resigned last week. That’s raised the possibility that Mr. D’Aurora’s superior, Darren Haas, a “head of cloud engineering,” would leave as well. Both Mr. D’Aurora and Mr. Haas joined Apple through its 2010 acquisition of Siri, the voice-activated assistant on the iPhone.Multiple sources claim that Apple is working on building its own internal cloud infrastructure, known as "Project McQueen" internally, to reduce its dependence on services like Amazon Web Services, Microsoft Azure, and Google Cloud Platform. Apple spends an estimated $1 billion or more on cloud services each year. Apple reportedly inked a $400 to $600 million deal with Google last year to "significantly" cut down on its reliance on Amazon Web Services, but its reliance on third-party providers should decrease as it builds or expands new data centers in Arizona, Nevada, Oregon, Ireland, and Denmark.The new infrastructure is meant to help improve the reliability of iCloud and Apple’s other apps. The infrastructure work has taken on added significance this year. Apple CEO Tim Cook has

Apple Shells Out $25 Million to Settle Siri Lawsuit

Apple today settled a long-running lawsuit with Dynamic Advances and Rensselaer Polytechnic Institute over accusations Apple's Siri voice-based personal assistant violated a 2007 patent owned by Rensselaer and licensed exclusively to Dallas company Dynamic Advances, reports the Albany Business Review. Apple will pay a total of $24.9 million to Dynamic Advances' parent company Marathon Patent Group. $5 million will be paid after the lawsuit is dropped with the rest of the money to follow later. Apple will be granted a patent license to use the technology and under the terms of the settlement, will not be sued again for a three-year period. Dynamic Advances will pay approximately 50 percent of the money received from Apple to Rensselaer, but Rensselaer has not agreed to the royalty rate proposed in the settlement.Dynamic Advances expects to pay 50 percent of that money to Rensselaer, legal counsel and the predecessor exclusive licensee of the patents in suit, according to regulatory filings. Rensselaer has not, however, agreed to the royalty rate proposed in the settlement, according to a document filed by Marathon Patent GroupHad the case not been settled out of court, it would have gone to trial next month. The lawsuit dates back to 2012 and covers U.S. patent No. 7177798 B2, "Natural language interface using constrained intermediate dictionary of

WWDC to Be Held June 13 to June 17 in San Francisco

As we reported in January, Apple plans to hold its annual Worldwide Developers Conference on June 13 to June 17 in San Francisco, at the Moscone West convention center where the conference has been held for the past several years. The official WWDC dates have leaked courtesy of Siri (via 9to5Mac), who, when asked when WWDC will be held responds: "The Worldwide Developers Conference (WWDC) will be held June 13 to June 17 in San Francisco. I'm so excited!" While today's information counts as official confirmation that the conference will be held from June 13 to June 17, the dates in question were already known based on scheduling information at Moscone West. Since January, the Moscone Center has been booked for the first, second, fourth, and fifth weeks of June, leaving only the third week open for Apple. Given that Siri is providing information about the Worldwide Developers Conference, the ticket lottery for the event is imminent and could go live as soon as tomorrow. Due to the popularity of the event, Apple offers each $1,599 ticket to developers based on a lottery system. Apple's annual Worldwide Developers Conference is of interest to developers because it gives them a chance to interface with Apple engineers and attend a wide variety of instructional websites to learn methods for improving their apps. For non-developers, the Worldwide Developers Conference provides a first look at new versions of iOS and OS X and is also often used as a venue for introducing new products and

Siri Responds to Most Burning Question Asked by 'Game of Thrones' Fans

The first episode of the long-awaited season six of HBO series Game of Thrones premiered in Los Angeles over the weekend, and Siri is now giving cheeky responses to users who ask the personal assistant whether one of its principal characters, Jon Snow, has truly left this mortal coil. Asking Siri, 'Is Jon Snow dead?' returns a number of possible responses, including: Well, you know what they say to Death… Not today! But why would tomorrow be any better? Anyway, I'm not exactly sure. 'Dead is dead'. Or is it 'What's dead may never die'? No, wait, 'Death is so terribly final'? I give up. I don't know. I just hope someone is setting up doggie daycare for Ghost. Game of Thrones fans can also bide their time waiting for the new season to hit TV screens by asking Siri 'Is winter coming?', to which the response 'Hodor!' may or may not be forthcoming. Previous seasons of the hugely popular Game of Thrones series are available to watch via the HBO GO app for those with a subscription. HBO GO is a universal app that can be downloaded from the App Store for free. [Direct Link] Siri is expected to make its long-anticipated debut on Mac in OS X 10.12 later this year.

Apple Shares 'Behind the Scenes' Look at Recent Siri Ad Starring Cookie Monster

Last month, Apple shared a charming iPhone 6s ad starring well-known Sesame Street character Cookie Monster, who used the iPhone 6s and the always-on "Hey Siri" feature as a cookie-baking aid. The spot, which garnered more than 8 million views on YouTube, is one of the most popular ads in Apple's recent history, which is likely why the company today released a followup "Behind the Scenes" video depicting a humorous second look at Cookie Monster as he shoots the ad. In the ad, we see some before and after shots, showing more footage of Cookie Monster waiting for his cookies. Cookie Monster asks over and over again when his cookies will be ready, and has a cute conversation with Siri where he offers her a cookie when they're done. The video continues on with the ding of the oven and Cookie Monster's excitement over the finished cookies, ending with Siri wishing Cookie Monster good night. The two ads starring Cookie Monster are two in a series of iPhone 6s ads that have starred various well-known celebrities using different iPhone 6s features. Previous ads have focused on everything from Live Photos to 3D Touch and have starred Jamie Foxx, Bill Hader, Jon Favreau, and Stephen Curry.

Apple Updates Siri With Improved Baseball Acumen

Apple has upgraded Siri to improve answers to baseball-related questions in time for Major League Baseball's new season (via The Verge). Apple's voice-activated assistant is now able to draw on an updated database that includes statistics going back to the beginning of the sport's history. Siri users can also enjoy more detailed Major League Baseball career stats as well as additional information for 28 other leagues and minors. Siri has provided sports results since iOS 6. However, The Verge notes that, when it comes to sports, Siri's responses to more specific questions still feel limited. For example, asking "When was the last time the Yankees had a perfect game?" returns a generic search for the baseball team, with similar searches resulting in simple Google queries. Apple is continually working to improve Siri's breadth of knowledge and often quietly updates its responses to particular topics. The personal assistant also received additional improvements to its contextual awareness with the release of iOS 9. Siri is expected make its long-anticipated debut on Mac in OS X 10.12 later this year. Just last week, Apple agreed a deal with Major League Baseball that will see the sports league's coaching staffs use iPad Pros in dugouts to make better use of data during

Siri and iAd Restricted by Apple 'Policy Czars' to Limit Customer Data Collection

As Apple's battle with the FBI and Department of Justice appears to have hit a crescendo, with the Tuesday hearing between the DoJ and Apple having been postponed, Reuters has published a new report outlining how a team of "policy czars" has impacted Apple's data collection policy and restricted Siri and iAd in the process. Unlike Google, Amazon and Facebook, Apple is loathe to use customer data to deliver targeted advertising or personalized recommendations. Indeed, any collection of Apple customer data requires sign-off from a committee of three "privacy czars" and a top executive, according to four former employees who worked on a variety of products that went through privacy vetting. The three "policy czars" are Jane Horvath, a lawyer who served as global policy counsel at Google, Guy Tribble, a member of the original Macintosh team and the vice president of software technology who spends a significant amount of time on privacy, and Erik Neuenschwander, who reviews lines of engineer's code to confirm that they're following policy. Product managers start collaborating with the privacy task force early, steering complicated privacy issues to senior vice presidents or Tim Cook himself when needed. Key principles behind many of the data decisions for Apple's services and products include keeping data on the hardware rather than in the cloud or Apple's servers and isolating data so it cannot be used to form a profile of a customer. However, Apple's privacy stance has resulted in restrictions to products like Siri and iAd. Employees had wanted to use iTunes' user

Fast Voice Assistant App 'Hound' Comes to iOS, Takes on Siri

A new voice search and personal assistant app called Hound debuted on iOS yesterday that apparently outperforms Siri, Google Search and Cortana in terms of speed and recognition accuracy. Developed by the creators of music-recognition app SoundHound, the new app provides extremely fast responses to complex, nested natural language queries with highly accurate results and location-based suggestions. Hound uses a simple single-button interface similar to the Google Search app for users to tap and ask a question. Alternatively, users can say "Ok, Hound" to initiate a query, which can broach a multitude of subjects, including weather, GPS navigation, directions, Uber, web searches, and local hotel, bar and restaurant queries. As well as stock price, flight status, date, time, alarm and timer requests, users can also activate a Shazam-style music recognition feature called "SoundHound Now", which also responds to sung and hummed queries. Many of the queries are already handled by Apple's voice-activated personal assistant Siri, however it is Hound's reaction speed, language translation and search accuracy that make the app particularly noteworthy, according to The Verge.The app is so fast that it can produce near real-time translations of whole sentences in other languages, and it can spit back mounds of requested data faster than you could ever possibly glean it from Google with a keyboard. [...] The software's true appeal is understanding questions within questions and sussing out human context. You can give it sprawling, absurd requests nested inside

Siri Coming to the Mac Menu Bar in OS X 10.12 Later This Year

Siri will make its long-anticipated debut on Mac in OS X 10.12 later this year, following over three years of testing, according to 9to5Mac. The report claims Siri will have an icon in the OS X menu bar, and users will also be able to set a keyboard shortcut and configure other settings through System Preferences. When a user clicks the Siri button, a dark, transparent Siri interface will appear in the top right corner of the screen, as shown in our mockup by Michael Steeber. This interface will feature colorful sound waves to indicate speech input. The interface design in testing is not finalized and may still change before the summer introduction, according to sources.When the Mac is connected to power, users will also be able to make "Hey Siri" voice commands akin to the latest iPhones and iPads. Siri is expected to be one of the headline features of OS X 10.12, codenamed "Fuji," alongside other minor user interface tweaks. The changes will allegedly not be as significant as OS X Yosemite in 2014. Apple launched Siri on the iPhone 4s in 2011, and it has since expanded the feature to select iPad, iPod touch, Apple TV, and Apple Watch models. The virtual assistant can be used to make web searches, launch apps, look up sports scores, play music, check the weather, set calendar appointments, and more. OS X 10.12 will likely be announced at WWDC in June ahead of a public launch in the

New Apple TV Gains Limited Siri Support for Apple Music on tvOS 9.1 Beta

Apple recently confirmed that Siri is coming to Apple Music on the new Apple TV at the beginning of next year, but iDownloadBlog has discovered the virtual assistant can now be used for certain music-related commands on the latest tvOS 9.1 beta ahead of time. Jeff Benjamin shared a video demo of Siri being used to search for songs, albums, artists and playlists on Apple Music from the Home screen on the new Apple TV, without needing to open the Apple Music app. Siri can also be used to play and pause Beats 1 radio. MacRumors was able to replicate this functionality on the new Apple TV running tvOS 9.1 beta in the United States, but Siri did not always handle requests properly. Siri was also unable to complete music-related commands on tvOS 9.0 in our testing. Apple will likely continue testing limited Siri support for Apple Music before making the feature publicly available in 2016, so the functionality may be spotty or unavailable entirely for some

Siri’s Initial Eight-Country Limitation on New Apple TV Due to Pronunciation Training

Despite Siri's availability on iOS in over fifteen different languages and over thirty countries, the voice assistant's support on the new Apple TV has remained limited to eight countries: Australia, Canada, Great Britain, United States, Germany, France, Spain, and Japan. In a new report by MacPrime [Google Translate], the importance of "film and television content" -- including altering the phonetic pronunciation of movie titles and actor names -- was given as the main reason behind this initially small Siri support on the new Apple TV. The explanation: Siri on Apple TV is different in large parts of Siri on iOS. The voice control of the set-top box Apple had to put a special focus on television and film content. These include in particular film titles and names of actors, directors, producers and the like. Apart from the various translations of movie titles, the pronunciation of titles or name differs depending on the country or region. Specifically, examples for film titles like "Charlie and the Chocolate Factory" and the actor Matthew McConaughey were given as the most different from the way Americans tend to say them. Since the new Apple TV is fueled by an extensive Siri voice search functionality, Apple feared that releasing the feature to a more global audience, who may run into problems and become frustrated, would dilute its overall appeal. The project managers that MacPrime spoke to noted incoming support for more countries and languages, although the company has yet to give an exact date to the expanded regions that will gain Siri functionality on the

Apple's Culture of Secrecy Slowing its Artificial Intelligence Development

Apple's strict adherence to an environment of secrecy and privacy in regards to its software and hardware development has been suggested as a major blow to the company's potential for growth in the field of artificial intelligence. In a new article by Bloomberg, Apple was noted as a non-attendee at the Neural Information Processing Systems conference, an annual confluence of companies including Google and Microsoft where researches get together to discuss the progress and development of AI technologies. In years past, Apple has attended the conference, but its emissaries were known to keep "a low profile" during the proceedings. In the midst of a mass sharing and celebration of discoveries and findings in the world of AI, many remain unsure of the Cupertino company's continued success in such departments if it remains attached to such strict secrecy rules. “They’re completely out of the loop," said Richard Zemel, a professor in the computer science department at the University of Toronto. The biggest threat posed to Apple due to this level of secrecy, according to Trevor Darrell, managing director of a machine-learning research center at the University of California at Berkeley, is the barrier to entry it creates for graduate students fresh out of college. The stagnant environment and closed-off atmosphere inhibits the company's employees from interacting with the rest of the scientific community, an issue that most potential hires may not be entirely comfortable with. “There’s no way they can just observe and not be part of the community and take advantage of

BBC iPlayer and Siri for Apple Music Coming to New Apple TV in Months Ahead

Just over a week after developers pressed BBC to bring iPlayer to Apple TV by building their own proof-of-concept app, the British public broadcaster has now confirmed on Twitter and its website that it will be launching the streaming service for the new Apple TV in the "coming months." BBC iPlayer will be coming to the new Apple TV in the coming months...— BBC iPlayer (@BBCiPlayer) October 29, 2015 "Available on over 10,000 devices, BBC iPlayer is one of the biggest and best on-demand video services in the world, and has transformed how UK audiences watch programmes online," said the BBC's director-general Tony Hall. "I am delighted that iPlayer will be coming to the new Apple TV in the coming months, helping to bring the BBC's distinctive and loved content to an even wider audience." Auntie Player proof-of-concept iPlayer app for the new Apple TV BBC iPlayer is an on-demand video service that allows viewers to catch up on TV show episodes and other content airing on the popular British channel. The app was not available on previous Apple TV boxes, except over AirPlay using an iPhone or iPad, despite versions existing for Amazon Fire TV, Chromecast, Roku, Xbox One, PlayStation 4 and other streaming devices. BBC has reversed course since the new Apple TV was announced in September, at which time it announced on Twitter it had "no plans currently" to develop an iPlayer app for the latest set-top box. iPlayer had more than 220 million TV requests in August from users on other devices, the BBC says, so a native tvOS app will be a welcomed arrival for many viewers in

Apple Shares Humorous New iPhone 6s Ad Starring Bill Hader

Apple today shared yet another new ad for the iPhone 6s, this time focusing on the Siri personal assistant and the wireless "Hey Siri" feature built into the new device. The humorous ad stars Bill Hader, who also played a part in the funny "Backstage" video that Apple debuted during the Worldwide Developers Conference in June. In the video, Hader asks Siri to read his email, which turns out to be a spam email message from "Prince Oseph" who has a "once in a lifetime opportunity for the making millions of currency." Siri asks if Hader would like to reply and he does so enthusiastically while eating a sandwich.The iPhone 6s is here, and the only thing that's changed with Siri is everything. Because now you just say "Hey Siri" and Siri's there, hands-free. Which can come in handy.The "Prince Oseph" ad is the fifth iPhone 6s advertisement that Apple has released this week, with each ad focusing on different aspects of the iPhone 6s, like 3D Touch, Live Photos, and the improved photo taking capabilities of the devices. Other ads have starred well-known personalities like Jamie Foxx and Golden State Warriors guard Stephen Curry.