Jeff Pu

By MacRumors Staff

Jeff Pu Articles

iPhone 16 Side Feature

iPhone 16 Lineup Will Feature A18 and A18 Pro Chips, Analyst Says

Wednesday September 27, 2023 6:46 am PDT by
All four iPhone 16 models will be equipped with A18-branded chips, according to Jeff Pu, an analyst who covers companies within Apple's supply chain. In a research note with investment firm Haitong International Securities this week, obtained by MacRumors, Pu said "we view A17 Pro as a transition design and now expect all the iPhone 16 models to feature A18, on TSMC's N3E." In response to ...
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iPhone 16 and iPhone 16 Plus Rumored to Feature Enhanced A17 Chip and 8GB Memory

Tuesday September 12, 2023 6:06 am PDT by
The iPhone 16 and ‌iPhone 16‌ Plus will feature 8GB of memory and an A17 Bionic chip fabricated with TSMC's N3E process, according to Jeff Pu, a tech analyst at Hong Kong investment firm Haitong International Securities. In a note to investors seen by MacRumors, Pu noted the significant RAM increase for the standard iPhone models next year and the switch to LPD5 memory. Apple's standard ‌iPho...
iPhone 15 Blue Three Quarters Perspective Feature

iPhone 16 Pro Said to Feature Wi-Fi 7 Support, 48MP Ultra Wide Camera

Tuesday August 15, 2023 8:09 am PDT by
Next year's iPhone 16 Pro and iPhone 16 Pro Max models should feature Wi-Fi 7 support and an upgraded 48-megapixel Ultra Wide camera lens, according to Jeff Pu, a tech analyst at Hong Kong investment firm Haitong International Securities. Pu revealed this information in a research note about the tech industry released today. More details about these potential features are outlined below. W...
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iPhone 16 Pro Now Has 'Low' Chance of Featuring Solid-State Buttons

Thursday July 6, 2023 7:36 am PDT by
There is now a "low" chance that the iPhone 16 Pro and iPhone 16 Pro Max will be equipped with solid-state volume and mute buttons, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. Pu shared this prediction in a research note today alongside some details about the more imminent iPhone 15 lineup. Solid-state buttons were initially...
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iPhone 15 Pro Max Predicted to Be More Expensive Than Previous Model

Thursday July 6, 2023 5:06 am PDT by
Apple's next-generation iPhone 15 Pro Max will likely be more expensive than the previous Pro Max model, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. In his latest research note, Pu predicted Apple's larger of the two upcoming Pro models will see a price increase higher than the $1,099 starting price of the current iPhone 14 Pro...
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iPhone 15 and iPhone 15 Plus Rumored to Feature 48-Megapixel Camera Like Pro Models

Sunday May 14, 2023 8:50 am PDT by
The lower-end iPhone 15 and iPhone 15 Plus models launching later this year will be equipped with a 48-megapixel rear camera lens, according to Jeff Pu, an analyst at Hong Kong-based investment firm Haitong International Securities. In a research note today, obtained by MacRumors, Pu said the 48-megapixel lens on these models will use a new three-stacked sensor that can capture more light...
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Apple Delaying Solid-State Buttons Until iPhone 16 Pro Due to 'Design Issues'

Wednesday April 12, 2023 7:40 am PDT by
Apple analyst Ming-Chi Kuo on Tuesday indicated that iPhone 15 Pro models will no longer have solid-state buttons due to "unresolved technical issues before mass production." He now expects the buttons to have a "traditional" design. The change in plans was first reported by tech analysts Jeff Pu and Shelly Chou. In a research note with investment firm Haitong International Securities on...
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iPhone 15 Pro Predicted to See First Price Increase Since iPhone X

Wednesday March 15, 2023 7:49 am PDT by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will likely be more expensive than previous Pro models, according to Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. In a research note this week, Pu predicted the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame,...
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Apple Watch With Micro-LED Display and Lower-Priced AirPods Rumored for 2024

Monday January 2, 2023 6:33 pm PST by
In addition to outlining his expectations for the iPhone 15 lineup today, tech analyst Jeff Pu said Apple will likely release two notable products in 2024, including the first Apple Watch with a micro-LED display and lower-priced AirPods. In a research note for Hong Kong investment firm Haitong International Securities, Pu said a new high-end Apple Watch will likely adopt a larger 2.1-inch...
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iPhone 15 Pro Models Rumored to Feature Titanium Frame, Taptic Buttons, Increased RAM, and More

Monday January 2, 2023 5:52 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max will have several new features, including a titanium frame, solid-state buttons with haptic feedback, and increased RAM, according to tech analyst Jeff Pu. In a research note today for Hong Kong investment firm Haitong International Securities, Pu outlined his expectations for the iPhone 15 lineup, which he said will include a...
iPhone 14 Pro Purple Rear Flat MacRumors Exclusive

iPhone 14 Pro: Analyst Believes Storage Will Continue to Start at 128GB Despite Rumored Price Increase

Friday August 12, 2022 7:04 am PDT by
It wouldn't be the month before an iPhone launch without a few back-and-forth rumors, with the latest debate concerning iPhone 14 Pro storage. iPhone 14 Pro render by Ian Zelbo While research firm TrendForce forecasted that iPhone 14 Pro models could start with an increased 256GB of storage, Haitong International analyst Jeff Pu today forecasted that the upcoming Pro models will continue to...
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Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
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iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one ‌iPhone 14‌ model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which ‌iPhone 14‌ model this related to. Now, Pu has clarified that the...
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Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 6:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...
iPhone 13 Pro Light Blue Side Feature

iPhone 15 Pro Expected to Feature Periscope Lens With Up to 10x Optical Zoom

Monday January 3, 2022 6:51 am PST by
At least one iPhone 15 model launched in 2023 will feature a periscope camera system, allowing for increased optical zoom, according to analyst Jeff Pu. With a periscope system, light entering the telephoto lens on the back of the iPhone would be reflected by an angled mirror towards the camera's image sensor. The change in direction in which the light travels would allow for Apple to fit a...
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iPhone 14 Pro Models Rumored to Feature 48-Megapixel Camera and 8GB of RAM

Monday December 13, 2021 5:28 pm PST by
As previously rumored, Apple is planning to release four iPhone 14 models in September 2022, including a 6.1-inch iPhone 14, 6.7-inch iPhone 14 Max, 6.1-inch iPhone 14 Pro, and 6.7-inch iPhone 14 Pro Max, according to analyst Jeff Pu. In a research note with Haitong International Securities, obtained by MacRumors, Pu said the two Pro models will be equipped with a triple-lens rear camera...
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Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that ‌iPhone‌ 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...
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16-Inch MacBook Pro, iPad Pro, and iMac Pro With Mini-LED Displays Again Rumored to Launch in 2021

Tuesday May 26, 2020 5:30 am PDT by
Apple plans to release several higher-end devices with Mini-LED displays in 2021, including a new 12.9-inch iPad Pro in the first quarter, a new 16-inch MacBook Pro in the second quarter, and a new 27-inch iMac in the second half of the year, according to Jeff Pu, an analyst at Chinese research firm GF Securities. This timeframe lines up with one shared by analyst Ming-Chi Kuo, who recently...
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More Analysts Expect mmWave iPhones to Launch Later Than Sub-6GHz Models

Friday April 17, 2020 6:58 am PDT by
Apple is expected to unveil its first 5G-enabled iPhones in September, but some analysts believe that models with support for ultra-fast mmWave technology will likely launch after sub-6GHz models due to production challenges and the global health crisis. Apple is believed to be designing its own antenna-in-package or "AiP" module for mmWave iPhones, potentially contributing to the staggered...
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12.9-Inch iPad Pro With Mini-LED Display Possibly 'Delayed' Until Early 2021

Thursday April 16, 2020 7:01 am PDT by
The launch of a new high-end 12.9-inch iPad Pro with a Mini-LED display may be "delayed" until early 2021 due to the device's "complex panel design," analyst Jeff Pu said today in an investor note with Chinese research firm GF Securities. Back in December, analyst Ming-Chi Kuo said Apple was developing up to six Mini-LED products, including a 12.9-inch iPad Pro with an A14X chip for release...