Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup.


In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base model ‌iPhone 11‌ for $699. Pu said the price is primarily attributed to the addition of 5G and an OLED display on all ‌iPhone 12‌ models, whereas the base ‌iPhone 11‌ has an LCD.

Due to 5G, Pu believes that the price increase will be "accepted by consumers" and "will not affect demand," but the move would generate controversy nonetheless if the EarPods and wall charger are removed from the box as rumored.

Extrapolating on Pu's prediction, the 6.1-inch ‌iPhone 12‌ would likely start at $799 or $849, so customers who want to stick with the same size display as the ‌iPhone 11‌ could be facing a larger $100 to $150 price increase. It's unclear if a price increase would extend to the Pro and Pro Max models, which currently start at $999 and $1,099, respectively.

This prediction contradicts information shared by Jon Prosser, who said the iPhone 12 lineup will start at $649.

Related Roundup: iPhone 12
Tag: Jeff Pu
Buyer's Guide: iPhone 12 (Buy Now)

Top Rated Comments

(View all)
Avatar
16 weeks ago
Everyone get mad.

And then buy the iPhone 12.
Score: 72 Votes (Like | Disagree)
Avatar
16 weeks ago
Give less,

Charge more!
Score: 65 Votes (Like | Disagree)
Avatar
16 weeks ago


Give less,

Charge more!

The motto stock holders love to hear.
Score: 34 Votes (Like | Disagree)
Avatar
16 weeks ago
Fanbois just got one of their key justifications for removing the charger and EarPods taken from them.

Guess it’s “muh environment” or nothing from here on out.

Know what’s even better for the environment? Not releasing 4 new phones every 12 months.
Score: 26 Votes (Like | Disagree)
Avatar
16 weeks ago
Only Apple can get away with slapping people in the face without any repercussions.
Score: 24 Votes (Like | Disagree)
Avatar
16 weeks ago


Raise the prices that's fine! Apple take my money please.

Where are the leaked parts of the new iphone???

Keep up with this attitude and next time they’ll sell you empty box for a very pathetic price and charge extra for the phone. ??
Score: 18 Votes (Like | Disagree)

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