Apple Retail Stores Around the World Now Featuring Red Logos for World AIDS Day

Ahead of World AIDS Day, which takes place on December 1, Apple has begun turning the Apple Store logos of many of its retail locations red. Apple's red logos are an annual tradition and mark one of the few times a year that Apple changes its logo colors.

Photos of ‌Apple Store‌ locations with red logos have begun popping up on Twitter and Instagram, and by the time December 1 rolls around on Sunday, Apple's stores worldwide will be temporarily featuring the new design.

applestorefifthavenuered


Last year, Apple turned 125 ‌Apple Store‌ logos red, while another 400 stores had red decals placed over their logos.


Apple will be promoting World AIDS Day in its retail locations over the course of the next week. From November 25 to December 2, Apple will donate $1 to (RED) for every purchase made with Apple Pay on Apple.com, the ‌Apple Store‌ app, and Apple retail stores, up to a total of $1 million.


(RED) has been a longtime Apple partner charity, and since 2006, Apple has raised more than $220 million through promotions like this and the sale of (RED)-branded products and accessories. Funds raised by (RED) go towards HIV/AIDS programs in Africa as part of The Global Fund to fight AIDS, Tuberculosis, and Malaria.

Top Rated Comments

iapplelove Avatar
58 months ago
I remember going to jr high in the late 80s and contracting HIV was an automatic death sentence.

Glad to see great strides with medicine and education with this epidemic.

Those unfortunate to contract the virus now a days can still lead an almost normal healthy lifestyle.
Score: 19 Votes (Like | Disagree)
Plutonius Avatar
58 months ago
Does this actually do anything about AIDs ?

The cynical part of me just looks at this as advertising for Apple.
Score: 8 Votes (Like | Disagree)
ellsworth Avatar
58 months ago

From November 25 to December 2, Apple will donate ('https://www.macrumors.com/2019/11/25/apple-pay-red-donations-2019/') $1 to (RED) for every purchase made with Apple Pay on Apple.com, the Apple Store app, and Apple retail stores, up to a total of $1 million.
Why not just promote the cause and donate the $1 million dollars and call it a day?
Score: 6 Votes (Like | Disagree)
Weaselboy Avatar
58 months ago
Moderator Note:

Quite a few posts discussing health insurance and politics have been removed. If you would like to discuss those topics, please start a thread in the Politics, Religion, and Social Issues forum and keep that discussion out of this thread. Thank you.
Score: 3 Votes (Like | Disagree)
xxray Avatar
58 months ago
I’m really glad Apple does this and contributes to RED. Really good of them.
Score: 3 Votes (Like | Disagree)
gkarris Avatar
58 months ago
Brings back memories - as a kid at the Computer Store looking at the stack of Apple ][ boxes with the red Apple on them...

All I got was a TRS-80...

;)
Score: 3 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...