New Apple Watch Series 2 Ad Encourages Users to 'Live Bright'

Apple today shared an all-new commercial focusing on the Apple Watch Series 2, in which the company encourages its users to "live bright" with the help of various features that its wearable provides. These include the new water resistance of Apple Watch Series 2, activity tracking, and the meditation reminders of Breathe.

The new spot aligns with Apple's recent pivoting of the Apple Watch from a fashion accessory to a health and fitness tool. The ad also features the Beyoncé song "Freedom."


Yesterday Apple shared another collection of Twitter-based iPad Pro commercials, in which the company references real Tweets complaining about technology to highlight various features of the iPad. The newest ads focused on the light weight of the iPad, the advantages it brings to students in school, and its all-day battery life.

Related Roundup: Apple Watch Series 9
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

GfPQqmcRKUvP Avatar
93 months ago
Gotta be honest, I don't understand the constant front page articles about new advertising. We come to this forum for apple news, rumors, and discussion, not to provide free advertising for the company. I get it if a certain ad is notable and generating actual headlines (the 1984 ad would have certainly qualified) but this is getting a *little* ridiculous, no?
Score: 31 Votes (Like | Disagree)
Rickjames74 Avatar
93 months ago
I think this is rad. The constant shadowing of the characters reminds me of the old iPod commercials.
Score: 15 Votes (Like | Disagree)
profets Avatar
93 months ago
great commercial - if i was a misinformed shopper i'd buy an apple watch for working out.

But we all know there are far more accurate GPS options with longer battery life and tracking of sports metrics - Garmin, SUUNTO, Polar, etc.
I workout almost daily. Variety of strength training, running, cycling and swimming. I've used my Apple Watch through multiple long distance runs and triathlons.

The Apple Watch is an excellent option that will only get better. Eventually all these dedicated fitness watches will go the way of standalone GPS devices.
[doublepost=1490979413][/doublepost]
I remember when Apple ads used to be about........wait for it..............................computers.
I mean, technically the Watch is a computer. And when you think about the internals and what they've managed to build in terms of an actual computer in that tiny device, it's pretty remarkable.
Score: 11 Votes (Like | Disagree)
mudflap Avatar
93 months ago
All you people do is whine whine whine. Do us all a favor and switch Windows and Android and go ruin their forums.
Score: 9 Votes (Like | Disagree)
yoxxer Avatar
93 months ago
Looks like all we get from Apple recently is old iPads and new commercials.
Score: 8 Votes (Like | Disagree)
Te0SX Avatar
93 months ago
Amazing ad!
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
CarPlay Sound Recognition

Apple Previews Three New CarPlay Features Coming With iOS 18

Wednesday May 15, 2024 9:18 am PDT by
Apple today previewed new accessibility features coming with iOS 18 later this year, and this includes some new options for CarPlay. Apple highlighted three new features coming to CarPlay: Voice Control: This feature will allow users to navigate CarPlay and control apps with just their voice. Color Filters: This feature will make the CarPlay interface visually easier to use for...
General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
apple tv 4k red image

Apple Releases tvOS 17.5

Monday May 13, 2024 10:01 am PDT by
Apple today released tvOS 17.5, the fifth update update to the tvOS 17 operating system that came out last September. tvOS 17.5 comes two months after the release of tvOS 17.4. tvOS 17.5 can be downloaded using the Settings app on the ‌Apple TV‌. Go to System > Software Update to get the new software. ‌Apple TV‌ owners who have automatic software updates activated will be upgraded to ...
ChatGPT for Mac

OpenAI Announces ChatGPT App for Mac, GPT-4 for Free, and More

Monday May 13, 2024 10:43 am PDT by
At its Spring Update event, OpenAI announced that it will be releasing a desktop app for the Mac, as seen in the screenshot below. The app will be rolling out to ChatGPT Plus subscribers starting today, ahead of a wider launch "in the coming weeks." "With a simple keyboard shortcut (Option + Space), you can instantly ask ChatGPT a question," OpenAI's press release says. In addition, Voice...
maxresdefault

Hands-On With the New M4 OLED iPad Pro

Wednesday May 15, 2024 10:40 am PDT by
Today is the official launch day of the new iPad Pro models, and these updated tablets mark the biggest feature and design refresh that we've seen for the iPad Pro in several years. We picked up one of the new 13-inch models to check out everything new. Subscribe to the MacRumors YouTube channel for more videos. When it comes to design, Apple is still offering 11-inch and 13-inch size options ...