Apple Shares New 'Romeo and Juliet' Ad Highlighting the iPhone 7's Camera

Apple today shared a new iPhone 7 ad on its YouTube channel, which is designed to highlight the video recording features of Apple's latest device.

In the ad, entitled "Romeo and Juliet," two children are shown acting out Shakespeare's Romeo and Juliet in a realistic setting, with the camera panning out to show that it's actually a father recording a school play with the iPhone 7. A caption underneath the video reads "Your movies look like movies on iPhone 7."


The iPhone 7 and the iPhone 7 Plus both feature optical 12-megapixel high-speed sensors, new image signal processors, optical image stabilization, and wide color gamut, all features that have led to improved performance over previous-generation devices.

Today's iPhone 7 ad is the latest in a series of ads that have showcased iPhone 7 and 7 Plus features like waterproofing, improved battery life, the camera, and the iOS 10 operating system.

Top Rated Comments

Rob_2811 Avatar
97 months ago
wherefore art thou headphone jack..?
Score: 35 Votes (Like | Disagree)
bmunge Avatar
97 months ago
Put your phones down and actually watch your children do things in the present moment. Despite the likes, no one on facebook actually cares about what your kids are doing.
Score: 34 Votes (Like | Disagree)
busyscott Avatar
97 months ago
Apple, now delivering commercials AND products that make you cry.
Score: 22 Votes (Like | Disagree)
btrach144 Avatar
97 months ago
wherefore art thou headphone jack..?
Wherefore art thou courage?
Score: 14 Votes (Like | Disagree)
filmantopia Avatar
97 months ago
How about Apple stop making very human ads that make me tear up and spend more time making a Mac Pro that I won't buy.
Score: 13 Votes (Like | Disagree)
C DM Avatar
97 months ago
Put your phones down and actually watch your children do things in the present moment. Despite the likes, no one on facebook actually cares about what your kids are doing.
It's not like someone might want to have a recording of their child's performance for themselves, and other family members, and the child him/herself. What a crazy unrealistic and unexpected idea. But then we all know too well that everyone realizes and understands that, even those who try to make it seem otherwise.
Score: 11 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...