Apple Debuts New 'Dive' Ad Focusing on iPhone 7 Speakers and Water Resistance
Apple today shared a new television ad on its YouTube channel, designed to show off several key iPhone 7 and 7 Plus features, including the improved waterproofing and the device's speakers.
In the video, a man sets his iPhone to play dramatic music (La Virgen de la Macarena by Arturo Sandoval) while at the pool. He then proceeds to climb up to the high dive, jumping off as the music climaxes. The iPhone is splashed with water during the process, highlighting its water resistance.
The iPhone 7 and the iPhone 7 Plus are Apple's first iOS devices with superior waterproofing, offering IP67 water and dust resistance. The two iPhones can withstand being submerged in up to a meter of water for 30 minutes, and are resistant to splashes and accidental spills. Intentional water exposure is still not recommended, however, as Apple's warranty does not cover water damage.
As for the speakers, the iPhone 7 and iPhone 7 Plus include one speaker at the bottom of the phone and one speaker at the top of the phone, introducing stereo sound in the iPhone for the first time. The speakers put out twice the volume of the single speaker in the iPhone 6s and have been designed to offer superior sound in both landscape and portrait mode.
Apple has thus far produced several ads showing off the iPhone 7, highlighting features like waterproofing, the camera and its ability to capture low-light images, and its longer battery life. The iPhone 7 has also been featured in an ad focusing on the Messages Screen Effects available in iOS 10.
Popular Stories
Although Black Friday is now technically over, many Apple products are still seeing major discounts through the weekend as we head into Cyber Monday. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet.
Note:...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Cyber Monday is no different. We're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes.
If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
Cyber Monday deals have been in full swing since Black Friday deals ended, and we're seeing solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Cyber Monday sales on iPad, iPad Pro, iPad Air, and iPad mini.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make ...
Friday November 25, 2022 2:58 am PST by
Sami FathiAn Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
Now that Black Friday is over, the internet's attention has shifted to Cyber Monday deals today. Of course, for Apple products this means that many of the deals you saw last week are basically the same today. Despite this repetition, it's a great chance for anyone who missed out on Black Friday deals to still get the year's best prices on many Apple devices.
Note: MacRumors is an affiliate...
Apple today announced that the Oceanic+ app is available for the Apple Watch Ultra starting today. Designed by Huish Outdoors in collaboration with Apple, the app serves as a dive computer for recreational scuba diving at depths up to 40 meters/130 feet.
Apple already offers a basic Depth app on the Apple Watch Ultra for viewing your current depth, maximum depth reached, water temperature,...
While we already have some clear indications about what to expect from the fourth-generation iPhone SE, there are three major questions looming over the device at the current time.
Chinese site MyDrivers and and leaker Jon Prosser believe that the iPhone SE is set to move to an iPhone XR-like design in its next incarnation, which would involve eliminating the Home button and adding a "notch" ...
Top Rated Comments
"You've never had to rummage quite like this before.."
EDIT: On top of that, Apple won't cover any water damages. Kind of comedic that this would be their ad.