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Apple TV Fell to Fourth Most Popular Streaming Media Device in U.S. in 2014

The Apple TV was the fourth most popular streaming media device in the United States in 2014, according to new data compiled by Parks Associates. Sales of the Apple TV were eclipsed by sales of devices from Roku, Google, and Amazon.

Roku continues to be the most popular brand when it comes to streaming media devices, representing 34 percent of units sold, while Google and its Chromecast were responsible for 23 percent of device sales. Amazon's Fire TV was the third most popular choice, while Apple came in fourth. In 2013, the Apple TV was the third most popular streaming media device, but in 2014, it fell behind the newly introduced Fire TV and Fire TV Stick.

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Combined, streaming media devices from Apple, Roku, Google, and Amazon were responsible for 86 percent of all streaming media device sales to U.S. broadband households.

According to the data, almost 20 percent of U.S. households now own one or more streaming media players. When it comes to ongoing usage, Roku devices are unsurprisingly at the top of the list. 37 percent of households regularly use a Roku device, 19 percent use a Google Chromecast, 17 percent use an Apple TV, and 14 percent use an Amazon Fire TV/Fire TV Stick.

With a new Apple TV on the horizon, the streaming media device market could shift in Apple's favor in 2015 and 2016. The new Apple TV is a radical departure from the existing Apple TV, which has not been updated for several years. It will include a full App Store that supports games and apps, Siri integration, a refreshed design and operating system, more storage space, and a touch-based remote control.


The Apple TV won't be able to compete with devices like the Google Chromecast or the Amazon Fire TV on price, but it will bring a host of features not offered by other products.

Related Roundups: Apple TV, tvOS 10
Buyer's Guide: Apple TV (Neutral)


Top Rated Comments

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15 months ago
That's what happens when you don't invest into a product for 4 years, people move on. The new Apple TV better be pretty amazing if they even want to match the competitive features the old one is lacking these days.
Rating: 26 Votes
15 months ago
Roku is heads and shoulders above all competition. Only the most hardcore Apple apologists could argue that the ATV is in the same ballpark.
Rating: 19 Votes
15 months ago
I'll see what Apple have to offer next month. Then I'll buy a Roku.
Rating: 13 Votes
15 months ago
Whilst I don't expect it, I do hope the Roku stays out on top.

Would be good to see the plucky underdog win rather than having everything dominated by Apple, Google, MS, and Amazon.
Rating: 12 Votes
15 months ago
I still use my 3rd gen Apple TV practically everyday. Granted, there really isn't much on TV during the summer, so I watch Netflix a lot when I'm home. But I'm pretty sure I've squeezed every penny out of the $100 I paid for it. With that said, I'm very much looking forward to what a new Apple TV will have to offer.
Rating: 10 Votes
15 months ago
Apple needs to update this ASAP. It is nice to have a seamless ecosystem and the App Store for Apple TV will be a big deal.

(Ditto a 17 inch MBP :-) )
Rating: 9 Votes
15 months ago
Roku is FOCUSED while :apple:TV is a "hobby." No surprise.

The sad part is that with focus, :apple:TV could be a very hot product for Apple. And Apple certainly has the financial and human resources to far outdo relatively small companies like Roku if they would just get with it.

In the meantime, I applaud success going to those that focus on growing such products, getting deals done to make them more and more useful and so on. I'd much rather get all Roku benefits from Apple (and within the ecosystem) but that mostly depends on higher-ups inside Apple deciding to give this the attention it needs. If tiny Roku can do it, certainly mighty Apple can too.
Rating: 8 Votes
15 months ago
My apple tv has not been fired up in a long time. Roku with Plex, and Chromecast is pretty much what we use. Hoping the new Apple TV will change this!
Rating: 6 Votes
15 months ago
NO surprise ... it's all about iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, iPhone, and iPhone.
Rating: 6 Votes
15 months ago
I buy all my movies on Google Play and use the Chromecast. Love it and it works on Android, iOS, Mac, Windows, etc.
Rating: 5 Votes

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