Apple Sold 2 Million Apple TVs Last Year in US, Trailing Behind Chromecast and Roku

Google's Chromecast and the Roku were the two highest-selling streaming media devices in the U.S. last year as the Apple TV fell to third place, according to new data from Parks Associates (via GigaOM).

apple_tv_roku_3
Both Google and Roku sold an estimated 3.8 million streaming media devices last year, with Apple selling just over 2 million Apple TVs. To date, Apple has sold over 20 million Apple TVs worldwide since launching the streaming device in 2007, while Roku has sold 8 million devices since its first media box in 2008.

A Parks Associates report last year noted that 14% of U.S. broadband households were using streaming media devices. The study also stated that 37% of those surveyed households used a Roku device while 24% used an Apple TV, making the Roku the most used set-top box in the U.S.

Recent rumors have suggested that Apple is working on a next-generation Apple TV, which may feature a streaming TV service through a partnership with Comcast and other cable-box like capabilities. Some reports have also speculated that a new Apple TV may include enhanced gaming capabilities, utilizing iOS gaming controllers and an App Store ecosystem to provide a console-like experience.

Related Roundup: Apple TV
Tag: GigaOM
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

ios 19 messages app

Apple Sues Jon Prosser Over iOS 26 Leaks

Thursday July 17, 2025 8:40 pm PDT by
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June. In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Pro Dark Blue and Orange

Ranked: The Best Features Rumored for the iPhone 17 Lineup

Wednesday July 16, 2025 4:17 pm PDT by
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great. Top Tier Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching in Two Months With These 16 New Features

Thursday July 17, 2025 8:33 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models.Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro ...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone's Thickness and Price Range Detailed in New Reports

Wednesday July 16, 2025 11:31 am PDT by
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599. With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

iPhone 17 Air's Limited Battery Capacity Leaked

Friday July 18, 2025 12:03 pm PDT by
The battery capacity of Apple's rumored iPhone 17 Air will be below the 3,000 mAh mark, according to a recent post from Instant Digital, an account with more than 1.4 million followers on Chinese social media platform Weibo. Thanks to iOS 26's new Adaptive Power Mode, though, the account said that the iPhone 17 Air should achieve full-day battery life. A previous rumor pegged the iPhone...

Top Rated Comments

farewelwilliams Avatar
144 months ago
*stares at his unopened Chromecast box*
---
Edit:
I didn't buy it. Got it as a gift. Stop assuming things.
Score: 32 Votes (Like | Disagree)
Jsameds Avatar
144 months ago
*stares at his unopened Chromecast box*

*Buys Chromecast*

*Wastes his money by never using it*

*Tells people on a forum*

*Get's the highest rated comment*

:confused: :eek:
Score: 25 Votes (Like | Disagree)
sprezz Avatar
144 months ago
if apple would start to allow custom apps to be installed to the AppleTV, it would be the next best thing since sliced bread.
Score: 20 Votes (Like | Disagree)
EbookReader Avatar
144 months ago
Chromecast was announced on July 24, 2013

3.8 million for about 5 months of sales. Not bad.
Score: 15 Votes (Like | Disagree)
Janichsan Avatar
144 months ago
And how do these numbers look like in the surprisingly large parts of the world that are not the US?
Score: 14 Votes (Like | Disagree)
madgick Avatar
144 months ago
I love my Chromecast. The price tag and portability make it the best thing around. I have a Plex server with all my media and I can plug my Chromecast into anyone's TV to watch any of my stuff from. Nice for transforming a hotel room TV into your personal media hub too, if you travel a lot.

I wouldn't get an appleTV anymore
Score: 11 Votes (Like | Disagree)