Apple Sold 2 Million Apple TVs Last Year in US, Trailing Behind Chromecast and Roku

Google's Chromecast and the Roku were the two highest-selling streaming media devices in the U.S. last year as the Apple TV fell to third place, according to new data from Parks Associates (via GigaOM).

apple_tv_roku_3
Both Google and Roku sold an estimated 3.8 million streaming media devices last year, with Apple selling just over 2 million Apple TVs. To date, Apple has sold over 20 million Apple TVs worldwide since launching the streaming device in 2007, while Roku has sold 8 million devices since its first media box in 2008.

A Parks Associates report last year noted that 14% of U.S. broadband households were using streaming media devices. The study also stated that 37% of those surveyed households used a Roku device while 24% used an Apple TV, making the Roku the most used set-top box in the U.S.

Recent rumors have suggested that Apple is working on a next-generation Apple TV, which may feature a streaming TV service through a partnership with Comcast and other cable-box like capabilities. Some reports have also speculated that a new Apple TV may include enhanced gaming capabilities, utilizing iOS gaming controllers and an App Store ecosystem to provide a console-like experience.

Related Roundup: Apple TV
Tag: GigaOM
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

farewelwilliams Avatar
126 months ago
*stares at his unopened Chromecast box*
---
Edit:
I didn't buy it. Got it as a gift. Stop assuming things.
Score: 32 Votes (Like | Disagree)
Jsameds Avatar
126 months ago
*stares at his unopened Chromecast box*

*Buys Chromecast*

*Wastes his money by never using it*

*Tells people on a forum*

*Get's the highest rated comment*

:confused: :eek:
Score: 25 Votes (Like | Disagree)
sprezz Avatar
126 months ago
if apple would start to allow custom apps to be installed to the AppleTV, it would be the next best thing since sliced bread.
Score: 20 Votes (Like | Disagree)
EbookReader Avatar
126 months ago
Chromecast was announced on July 24, 2013

3.8 million for about 5 months of sales. Not bad.
Score: 15 Votes (Like | Disagree)
Janichsan Avatar
126 months ago
And how do these numbers look like in the surprisingly large parts of the world that are not the US?
Score: 14 Votes (Like | Disagree)
madgick Avatar
126 months ago
I love my Chromecast. The price tag and portability make it the best thing around. I have a Plex server with all my media and I can plug my Chromecast into anyone's TV to watch any of my stuff from. Nice for transforming a hotel room TV into your personal media hub too, if you travel a lot.

I wouldn't get an appleTV anymore
Score: 11 Votes (Like | Disagree)

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