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Apple's Revenue Per Store Visitor Hits Record High

Apple's retail stores have been ranked as the U.S. retail chain with the highest sales per square foot for a number of years and according to a new report from Asymco’s Horace Dediu, the company also outranks competitors when it comes to revenue per visitor, hitting a record high of $57.60 per visitor in the first quarter of 2013.

Apple experienced a seven percent growth in visitors during the quarter, leading to an average of $13 million in revenue per Apple Store, which is the highest it has been during a non-holiday quarter.

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During its Q2 financial results call, Apple reported a total of $43.6 billion in revenue with $5.2 billion in retail, up 19% from the previous quarter.

Apple gets an average of 250,000 visitors per store per quarter, up from approximately 170,000 visitors per quarter in 2010. In recent years, the company has been focusing on building new Apple Stores across the globe and expanding existing stores to increase available square footage. Apple plans to open 30 new retail stores in fiscal 2013 and remodel 20.

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Top Rated Comments

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17 months ago

Perhaps I don't get it, but I'd rather get my Apple products from the online store than to set foot in these hipster infested stores... #mysanthropy


That comment had hipster undertones. ;)
Rating: 11 Votes
17 months ago

It's not very surprising Apple has a high $ sale per square foot...when 90% that Apple sells is $299 and higher...probably the average Apple purchase is $800 or more.


Having expensive items to sell doesn't do it. You also have to actually _sell_ the stuff.


That's because of the overpriced Apple accessories.


As usual, lilo tries to put a negative spin on things, and again, she fails.

If Apple products were overpriced, sales wouldn't be high, they would be low. Because people don't buy overpriced things. Common sense: If it is overpriced, I don't buy it.
Rating: 9 Votes
17 months ago

That's because of the overpriced Apple accessories.


How does apple manage to sell overpriced stuff?
Rating: 5 Votes
17 months ago

That's because of the overpriced Apple accessories.


You don't know anything about economics. This data suggests that Apple stuff is correctly priced or even underpriced.

Discounts and deals are signals that a seller recognizes his prices are too high. When was the last time you saw a sale at the Apple Store?
Rating: 5 Votes
17 months ago

You really believe that?


Haters believe that.
Rating: 5 Votes
17 months ago

If Apple products were overpriced, sales wouldn't be high, they would be low.


Yep, a simple economics concept the haters simply cannot - or refuse to - understand.
Rating: 4 Votes
17 months ago

I finally ended up in a city that allowed me my first Microsoft Store visit. Remarkably similar to the Apple stores (surprise!) except for one critical aspect: the number of customers roaming the space. :p


Which is why Apple's high sales per visitor is even more startling.

"Expensive Apple accessories" would explain this only if visitors were forced to buy them, but of course they are not, so such an explanation is ridiculous.
Rating: 4 Votes
17 months ago

Perhaps I don't get it, but I'd rather get my Apple products from the online store than to set foot in these hipster infested stores... #mysanthropy


It is just like college. Some people exclaim how great living on campus is because of the "experience". Others eschew it and live without it.

To each their own, but judging by the sales numbers, a lot of people like going to the stores.
Rating: 4 Votes
17 months ago
Doomed.
Rating: 4 Votes
17 months ago

That's because of the overpriced Apple accessories.


Your trolling capabilities were noted.
Rating: 3 Votes

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